3. TWITTER HAS 6
DISTINCT
COMMUNICATION
NETWORKS
This combined report analyzed over
thousands of Twitter conversations
by the Pew Research Center and the
Social Media Research Foundation
came up with six distinct
communication networks.
Which of these six do you belong to?
Source: http://www.pewinternet.org/files/2014/02/PIP_Mapping-
Twitter-networks_022014.pdf
4. MARKETERS SAY WRITTEN CONTENT
TRUMPS VISUALS
In 2013, Social Media
Examiner’s surveyed nearly 3,000
marketers leading to a ton of insights
into how marketers think about
social media and sharing.
Interestingly, 58% of marketers
claim that written content is their
most important form of social
content while the Visual content
came in second with 19%.
Source: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdf
57%
19%
12%
10%
2%
Original written content Original visual assests (infographics, memes, etc.)
Original Videos Curation of other people's content
Original audio content
5. FRIDAYS ARE FACEBOOK’S BEST DAY
FOR ENGAGEMENT
On analyzing over 225 Billion Facebook Posts from the past 2 years, Adobe’s
Social Intelligence Report came up with the best day to post pointed to a
clear winner: Fridays, that received most comments, likes, and shares than
any other given day of the week.
Source: https://files.acrobat.com/a/preview/82076e0e-c4c3-41c9-9f13-42813d579c7a
0
5
10
15
20
25
30
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Comments Likes Shares
6. FACEBOOK, PINTEREST AND TWITTER
DRIVE THE MOST TRAFFIC
Facebook, Pinterest, and Twitter top the charts in terms of quantity referrers of traffic.
The Shareaholic study in 2014 looked at a four-month period of data (December through
March), covering more than 300,000 websites. In their study of engaged traffic, the
lowest-performing sites for referral volume came out on top for engagement.
Source: https://blog.shareaholic.com/social-media-traffic-engagement-03-2014
0 50 100 150 200 250
YouTube
Google+
LinkedIn
Twitter
Facebook
Pinterest
Reddit
StumbleUpon
YouTube Google+ LinkedIn Twitter Facebook Pinterest Reddit
StumbleU
pon
Avg. Bounce Rate 43.19% 50.63% 51.28% 56.35% 56.35% 56.35% 70.16% 67.46%
Avg. Pages / Visit 2.99 2.45 2.23 2.15 2.03 1.71 1.58 1.5
Avg. Time on Site 227.82 188.54 133.1 123.1 127.44 64.67 81.16 54.09
7. THERE’S A BEST DAY FOR EVERYTHING
ON PINTEREST
The Pinterest blog revealed which categories get the most engagement
on each day of the week. Would you try creating separate pin boards
for these 7 categories?
Source: http://blog.pinterest.com/post/85824761394/pin-trends-of-the-week
8. You now have the data and statistics to give you
a good starting point for testing your very own
steps and strategies.
Try these to find out what works best for your
system. Don’t forget to share with us!
We’d love to hear how it goes for you.
9. THANK YOU!
For more information, visit us at:
www.neuronimbus.com
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Twitter: @neuronimbus