Which One is better for your business; Instagram or Pinterest. Take a look to decide.

1. WHICH ONE’S BETTER
I N S T A G R A M
OR
NEURONIMBUS SOFTWARE SERVICES P. LTD.

2. INSTAGRAM VS PINTEREST
Women, Teens, Under 30
Interesting photos & a personal experience
with brands
Images, showcasing ‘behind-the-scenes’,
creating brand awareness
Women, Foodies, Crafters
Photos, tips, products
How-to, website traffic, sales, images of
products
PRIMARY AUDIENCE PRIMARY AUDIENCE
LOOKING FOR LOOKING FOR
BEST FOR BEST FOR

3. USED PRIMARILY BY B2C, NON-PROFIT
USED PRIMARILY BY B2C
INSTAGRAM IS BETTER FOR
BUILDING ENGAGEMENT
PINTEREST IS BETTER AT DRIVING
SALES

4. INSTAGRAM
PROS & CONS

5. PROS
• Images and
videos encourage users
to like, comment and
share their own content
• Created specifically for
mobile devices
• Instagram drives UGC
CONS
• Links don’t work in
caption
• Limited advertising
• You can’t post on
Instagram via Computer

6. PINTEREST
PROS & CONS

7. PROS
Users can “repin” content.
Therefore, expanding its reach
The “Pin it” button lets users to
share any content which they like
Pinterest is beyond JUST photos.
It’s a hub for presentations as
well as illustrations too.
CONS
Less conversational, making
the platform not beneficial to
increase engagement
Not giving credits can interfere
with copyright laws
80% of users are women, a
challenge for businesses that
target men

8. CONCLUSION

9. If you’d like to build customer engagement and
drive brand conversations, opt for Instagram.
If you are looking forward to drive sales and if
your TG is female audience, then Pinterest
should be an apt platform.

10. THANK YOU!
FOR MORE INFORMATION, VISIT US AT:
www.neuronimbus.com
Facebook: www.facebook.com/neuronimbus
Twitter: @neuronimbus