Presented at Design Thinking Meetup (Warsaw). Ideation process in service design - is a moment when we diverge and converge. What techniques to use in ideations? What are tools and how should you prepare facilitation. Methods of great ideation workshop. Inspired by life, cases, Socjomania workshops and Design Thinkers Academy certificate.
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Ideation Process in Service Design
1. IDEATION
PROCESS
Service Design Katarzyna Młynarczyk, Socjomania
Design Thinking Meetup, Warsaw
@image courtesy of Design Thinkers Academy Barcelona July 2014
7. What’s the role of ideation?
"Making a huge improvement of customer
experience does not necessarily include a
big investment. Very often it rather takes a
bit of creativity to make a difference.
Service design is all about creating a SPACE
to come up with such new IDEAS".
Mark Stickdorn, co-author of “This is service design thinking”
8. We follow the Research
and enter the Creation
(Ideation)
9. Well-structured PROBLEM STATEMENT
PROBLEM STATEMENT
1. What is the context of the problem?
2. Why is it a problem?
3. Who has the problem?
10. There’s NO IDEATION without a problem
KEY INSIGHTS
“I… (customer action)
because… (need/want)
but… (friction)”
13. ? Problem statement
How might we help Roberto get
the maximum out of his weekend
in Warsaw
14. Role of FACILITATOR
Stimulate (remember GOING WILD!)!
Organise WARM-UPS to boost !
Group energy!
Leading the group!
Creating SAFE SPACE
15. Triggery
FORM
of ideas generating
http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014
image courtesy of Design Thinkers Academy
17. Triggery
Just Post-its
http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014
18. Triggery
LEGO figures
http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014
image courtesy of NEXT Berlin Conference
24. Techniki - rodzaje
zasada:! !!!1
ołówek --- 1 kartka - 1 osoba wiele głów! !1
ołówek - wiele kartek! !
Wiele ołówków ---- Wiele kartek.!
http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014
image courtesy of Kate Młynarczyk
25. Not a creative group?
Kippling Method
Practical Tools and Wise Quotes on | Menu | Share | Search | Settings A l|l Matters Creative
http://creatingminds.co.uk/tools/kipling.htm
26. Metoda Kipplinga
Practical Tools and Wise Quotes on | Menu | Share | Search | Settings A l|l Matters Creative
http://creatingminds.co.uk/tools/kipling.htm
30. Jaką potrzebę zaspokajamy?
Jakie doświadczenie dajemy?
image courtesy of Kate Młynarczyk/ Design Thinkers Academy
31. STEPS TO FOLLOW
Create a problem statement first (be sure everyone
in the group agree with that statement)
Choose a facilitator
Organise SAFE SPACE
Start generating ideas (chosen method)
Choose Ideas (with specific technique) - make an
IdeaPortfolio
32. SO GO WILD!
http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014
46. The feasibility study is an evaluation and analysis
of the potential of a proposed project which is based
on extensive investigation and research to support
the process of decision making.!
!
47. The feasibility study is an evaluation and analysis
of the potential of a proposed project which is based
on extensive investigation and research to support
the process of decision making.!
!
COST
(time+budget)
55. 4 Effects of well-done IDEATION workshop
!
1. “GOING WILD” - 100 ideas on workshop
!
!
56. 4 Effects of well-done IDEATION workshop
!
!
1. “GOING WILD” - 100 ideas on workshop
2. MESS in ideas but DIFFERENT PERSPECTIVES
!
!
!
57. 4 Effects of well-done IDEATION workshop
!
!
1. “GOING WILD” - 100 ideas on workshop
2. MESS in ideas but DIFFERENT PERSPECTIVE
3. DATA and BASE (for Prototyping process)
!
!
!
58. 4 Effects of well-done IDEATION workshop
!
!
1. “GOING WILD” - 100 ideas on workshop
2. MESS in ideas but DIFFERENT PERSPECTIVE
3. DATA and BASE (for Prototyping process)
4. MESS on “board” (workshop space)
!
!
!
!
60. ! Image Sources
Images placed in this presentation are on
behalf of Design Thinkers Academy
(Barcelona, July 2014,
http://www.designthinkersacademy.com)
and Kate Młynarczyk (socjomania.pl).
All rights reserved.
Please do NOT copy them.