Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
#DEALWITHIT
>
—daniel calne, neuroscientist
“The essential difference
between emotion & reason
is that emotion leads
to action while rea...
HUH?
vs.
>
emotions
flood the
brain with
dopamine.
>
dopamine is a
neurotransmitter 
that helps control
the brain's reward
& pleasure centers. 
>
dopamine also
helps regulate
movement
& emotional 

responses.
+ =dopamine
enables us to
see rewards, 

& to take
action
toward them.
does not
flood the
brain with
dopamine.
logic
does not
inspire
action.
logic
(it helps justify it.)
if logic alone
were powerful
enough to inspire
action, nobody
would smoke.
#FACT
therefore…
>
+ =
but ideally…
which is why
asking yourself
these 3 questions
is so important:
+ +
how do
you want
your
audience
to feel?
what do
you want
your
audience
to think?
what do
you want
your
audience
to do?
—mayaangelou, pulitzer prize winner
“People will forget what you said,
people will forget what you did, 

but people will ...
AMEN.
for more high-impact, low-calorie
storytelling & presentation design wisdom
visit https://www.facebook.com/MARTAFYIT
Upcoming SlideShare
Loading in …5
×

of

Guess What? You're Appealing to the WRONG ORGAN! Slide 1 Guess What? You're Appealing to the WRONG ORGAN! Slide 2 Guess What? You're Appealing to the WRONG ORGAN! Slide 3 Guess What? You're Appealing to the WRONG ORGAN! Slide 4 Guess What? You're Appealing to the WRONG ORGAN! Slide 5 Guess What? You're Appealing to the WRONG ORGAN! Slide 6 Guess What? You're Appealing to the WRONG ORGAN! Slide 7 Guess What? You're Appealing to the WRONG ORGAN! Slide 8 Guess What? You're Appealing to the WRONG ORGAN! Slide 9 Guess What? You're Appealing to the WRONG ORGAN! Slide 10 Guess What? You're Appealing to the WRONG ORGAN! Slide 11 Guess What? You're Appealing to the WRONG ORGAN! Slide 12 Guess What? You're Appealing to the WRONG ORGAN! Slide 13 Guess What? You're Appealing to the WRONG ORGAN! Slide 14 Guess What? You're Appealing to the WRONG ORGAN! Slide 15 Guess What? You're Appealing to the WRONG ORGAN! Slide 16 Guess What? You're Appealing to the WRONG ORGAN! Slide 17 Guess What? You're Appealing to the WRONG ORGAN! Slide 18
Upcoming SlideShare
How to Fail at Almost Everything and Still Win Big by Scott Adams - Book Review
Next
Download to read offline and view in fullscreen.

1,675 Likes

Share

Download to read offline

Guess What? You're Appealing to the WRONG ORGAN!

Download to read offline

"In God we trust. All others bring data." This is the mantra of many an executive, and the reason why so many stories told in a business setting begin and end with data and charts. The problem is that our brains are far more influenced by emotion than we realize. Here's the simple neuroscience that EVERY speaker, entrepreneur, marketer —or anyone trying to influence a decision—should know before they make a case that appeals to the "wrong organ".

Related Books

Free with a 30 day trial from Scribd

See all

Guess What? You're Appealing to the WRONG ORGAN!

  1. #DEALWITHIT >
  2. —daniel calne, neuroscientist “The essential difference between emotion & reason is that emotion leads to action while reason leads to conclusions.”
  3. HUH?
  4. vs.
  5. > emotions flood the brain with dopamine.
  6. > dopamine is a neurotransmitter  that helps control the brain's reward & pleasure centers. 
  7. > dopamine also helps regulate movement & emotional 
 responses.
  8. + =dopamine enables us to see rewards, 
 & to take action toward them.
  9. does not flood the brain with dopamine. logic
  10. does not inspire action. logic (it helps justify it.)
  11. if logic alone were powerful enough to inspire action, nobody would smoke. #FACT
  12. therefore… >
  13. + = but ideally…
  14. which is why asking yourself these 3 questions is so important:
  15. + + how do you want your audience to feel? what do you want your audience to think? what do you want your audience to do?
  16. —mayaangelou, pulitzer prize winner “People will forget what you said, people will forget what you did, 
 but people will never forget 
 how you made them feel.”
  17. AMEN.
  18. for more high-impact, low-calorie storytelling & presentation design wisdom visit https://www.facebook.com/MARTAFYIT
  • NhtNguyn41

    Dec. 28, 2019
  • nguyenthenghi

    Dec. 3, 2019
  • Olga_leev

    Apr. 25, 2019
  • KatieTreacy1

    Feb. 6, 2019
  • MohamedAbdelaalAhmed

    Feb. 2, 2019
  • MarwaShahbour1

    Jan. 15, 2019
  • jamesherrera

    Sep. 2, 2018
  • ShubhamNandanwar2

    Aug. 29, 2018
  • DeanYeo

    Aug. 16, 2018
  • TeganRyan3

    Apr. 18, 2018
  • gutielis

    Feb. 23, 2018
  • RachelFarrar3

    Dec. 14, 2017
  • AriadyTako

    Sep. 26, 2017
  • LukasKlose

    Sep. 5, 2017
  • Clipping-Path-House

    Apr. 13, 2017
  • feuzebiodacruz

    Mar. 28, 2017
  • YOUSEFALJNAABA

    Mar. 21, 2017
  • YollVerdier

    Dec. 11, 2016
  • AhmedAdam56

    Nov. 21, 2016
  • YanayZohar

    Nov. 11, 2016

"In God we trust. All others bring data." This is the mantra of many an executive, and the reason why so many stories told in a business setting begin and end with data and charts. The problem is that our brains are far more influenced by emotion than we realize. Here's the simple neuroscience that EVERY speaker, entrepreneur, marketer —or anyone trying to influence a decision—should know before they make a case that appeals to the "wrong organ".

Views

Total views

58,084

On Slideshare

0

From embeds

0

Number of embeds

25,590

Actions

Downloads

917

Shares

0

Comments

0

Likes

1,675

×