1. Brad New Wod
How social technology is changing media, marketing... virtually everything else.
Marta Kagan
Managing Director, US | Espresso
www.brandinfiltration.com
marta@brandinfiltration.com
Twitter.com/mzkagan
6. In just five yars…
Jul. 2010
500 million
Dc. 2009
350 million
Ap. 2009
200 million
Ag. 2008
100 million
Ot. 2007
50 million
Dc. 2004
Dc. 2005
Dc. 2006
5.5 million 12 million
1 million active users on facebook
6
12. Manwhie…
—— NIELSEN RATING
—— COST OF A 30 SECOND AD
12
DATA: http://tvbythenumbers.com/2009/01/18/historical-super-bowl-tv-ratings/11044
13. “
After the election in Iran, cries of
protest from supporters of opposition
candidate Mir-Hossein Mousavi arose in
all possible media, but the loudest
cries were heard in a medium that
didn't even exist the last time Iran http://www.youtube.com/user/juicystar07
had an election.”
Iran13
Protests: Twitter, the Medium of the Movement, Time, June 17, 2009 13
36. Hi, we’re Espresso.
We’re an organization that firmly believes it’s time to stop wasting precious marketing
dollars creating ads that people ignore, and focus instead on creating fully integrated
experiences that infiltrate all channels to drive sales. We’re super-committed to
doing it in the most [cost-]effective way possible – while never losing sight of our
relentless pursuit of being Amazing at Life™.
STAY IN TOUCH,
WHY DON’T YOU?
TORONTO
Jacquelyn Cyr, CEO + Owner
416 620 6773
jacquelyn@brandinfiltration.com
BOSTON
Marta Kagan, Managing Director, US
617 477 5811
marta@brandinfiltration.com
THE STATS
Founded: 1996
Staff: 30
Key clients:
Callaway, Carlsberg, City of Toronto,
eBay, Koodo, Samsung, Pearson
brandinfiltration.com
