You already know about SEO and PPC--here are three digital marketing tactics you may not have tried. My presentation was given to an audience of tech companies and programmers, but it applies to any type of company, whether a startup or established enterprise. These tactics can work on a shoestring budget, or you can pour some real budget in for more dramatic growth.
2. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Introduction
I help things grow at MWI
Write for Forbes, Entrepreneur, SCMP, more.
Enjoy family, reading, trail running, reading, writing, skateboarding.
26. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
“In this study, we compared
the marathon performance
across nations. With a database
of 2,195,588 marathon results,
this analysis is the largest in
history.”
29. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Step 4:
They contacted writers
a. Chose 500 largest newspapers
b. Identified writers who had written
about running previously
c. Found 72 with public email addresses
d. Sent custom pitch to each one
e. After publication, sent standardized
pitch to the rest
30. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Results:
6-month growth = 1,267%
(monthly web traffic)