Youtube

History
• Founded in February 2005 and officially launched in December 2005
• The first YouTube video, titled Me at the zoo, was uploaded on April
23, 2005
• Yakov Lapitsky he created a first YouTube account
• Consumer media company for the sharing, commenting, and
viewing of original videos worldwide
• Purchased by Google October 9, 2006
• YouTube still operates independently
• Google bought YouTube for $1.76 billion
M.Mujeeb Riaz mujeebriaz@yahoo.com

What is YouTube?
• YouTube is a video sharing web-site where users can upload, view and
share video clips. Unregistered users can watch most videos on the
site by visiting http://youtube.com, while registered users are
permitted to upload an unlimited number of videos.

• YouTube is an internet website that specialize in publishing user
posted video clips.
• YouTube is an American video-sharing website headquartered in San
Bruno, California.
• The service was created by three former PayPal employees—Chad
Hurley, Steve Chen, and Jawed Karim—in February
2005. Google bought the site in November 2006 for US$1.76 billion.
• As of early 2007 You Tube is one of the top ten most popular video
posting website on the internet

YouTube Concept
• The original concept originated from hot or not.com
• HOTorNOT, was the first website where anyone could upload content that
everyone else could view.
• The idea of video hotornot.com was to narrow
• People were posting whatever videos they wanted

Co-Founder of YouTube
• Chad Meredith Hurley
• Steve Chen
• Jawed Karim

Chad Meredith Hurley
Chad Meredith Hurley is the co-founder and Chief Executive Officer of
the popular San Bruno, California-based video sharing website
YouTube, one of the biggest providers of videos on the Internet.

Steve Chen
Steve Chen is the co-founder and Chief Technology Officer of the
popular video sharing website YouTube.

Jawed Karim
Jawed Karim is the co-founder of the popular video sharing website
YouTube. Many of the core components of PayPal, including its real-
time anti-fraud system was also designed and implemented by Karim.

Sell to Google
• Google buys YouTube
• Chad Hurley and Steve Chen sold some of Youtube’s rights and control
to Google for for $1.76 billion in October of 2006. Now not only does
the YouTube team have to report to Chad and Steve on issue
regarding the sight, they need to speak with corresponding Google
executives.

How to make money on YouTube?
1. Set up your channel.
2. Upload content.
3. Gain an audience.
4. Enable monetization in the Video Manager.
5. Increase 4000 hours of watch time and 1000 subscribers.
(According to YouTube's new policy, no ads will be displayed on your content unless you hold a total of 10,000 views , 1k
subscribers and 4k hours watch time on your channel. )
6. Set up Google AdSense.
7. Market your videos elsewhere.
8. Become a YouTube partner.

Set up your channel
• our channel is your personal presence on YouTube. Each YouTube
account has one channel attached to it.
• Create your account or use your existing one. Add keywords to help
people find your channel.
• Make sure that your keywords are relevant to your content.
• Your user name can also work for or against you. If it’s short, easy to
remember, and original, people will be more apt to remember you.

Upload content
• Try to upload content that is high quality
• Even if your content isn't great at first, keep at it. Practice makes perfect.
Try to make each video better than the last.
• Improve your content by either using a better camera or trying better
editing software or techniques.
• By uploading regularly you can help hold an audience. People are more
likely to subscribe if you add content on regular schedule, and maintain
that schedule as much as possible.
• Make sure to tag your videos with key words that describe the content, as
well as an eye-catching description. These will help drive people to your
video from YouTube searches.

Gain an audience
• There is no one secret to getting more subscribers, just make the best
content that you can and they will come to you.
• Keep uploading content and try to get people hooked. Send your
video out on Twitter and Facebook. Share it with people. Distribute it
elsewhere on the internet.
• Interact with your viewers by responding to comments and making
occasional videos directly related to viewer comments and questions.
Connecting with your community will bring more members into that
community.

Monetize your videos.
• In order to start earning money on your videos, you’ll need to enable
monetization. This means you are allowing YouTube to place ads in
your video. This also means that you acknowledge that there is no
copyrighted material in your video.
• Go to www.youtube.com and click "My Channel" on the webpage.
• Click the link called "Video Manager" on the top bar.
• Click channel and Enable on monetization.

Meet the requirements
• According to YouTube's new policy, no ads will be displayed on your
content unless you hold a total of 10,000 views , 1k subscribers and
4k hours watch time on your channel.

Set up Google AdSense.
• You can set up Google AdSense for free at the AdSense website. Click
the Sign Up Now button to begin creating your account. You must be
18 years or older to create your own account.
• You need either PayPal or a bank account and a valid mailing address
as well as other information so AdSense can verify who you are and
who to send the money to. You only gain money per ad click and a
smaller amount per view but it adds up over time. This is why having
an audience is key.

Check your analytics
• Once you have some videos online, monetized, and being viewed, you
can check out the analytics on them to see how they are performing.
• Click the Analytics option in your Channel menu. Here you can view
estimated earnings, ad performance, video views, demographics and
more.
• Use these tools to see how your content is resonating with your
audience. You can change your content or your marketing if you’re
finding that you aren’t attracting the users that you want to.

Market your videos elsewhere.
• Don't put your videos just on YouTube! Start a blog, make a website
or post them on other video or social media sites.
• The more views it gets, the better. By sharing the link or embedding
the video on the internet, you are increasing the chance of it getting
noticed.

Become a YouTube partner.
• YouTube Partners are YouTube members who have monetized videos
with a large number of viewers.
• You can apply for YouTube partnership at any time through the
YouTube Partner page. In order to gain access to the most powerful
Partner programs, you need to have 15,000 cumulative watch hours
for your channel over the last 90 days.
• You receive greater exposure on YouTube
• You’re offered more customization options for your channel

How to Earn Money through YouTube?
• This is a common question asked and it really depends on who you
ask. You may have heard that you’ll make one dollar per thousand
views or that it’s $1,000 per Million Views. Well, we’re asking the
wrong question. We should be asking, “How much ENGAGEMENT
does it take to make money on YouTube?”
• You don’t make money based on the amount of views you have. You
make money based on people’s engagement with the
ad. Engagement here means clicking or watching a ad for more than
30 seconds. YouTube Advertising is managed in the Adwords
platform. Advertisers choose ads on a Cost Per Click (CPC) or Cost Per
View (CPV) model.

Use of YouTube/Promote your Products
through YouTube videos
• If you have a product to sell, make the video in such a way that you
should attract viewers
• Prominently display your phone number and webpage address in the
video
• If you are a consultant and want to promote your services, try to
upload motivational lecture or slideshow about your specific business
practices to demonstrate your client
• If you are a musician to sell a CD, create a music video
• If you are and artist, create photo slideshow

Competition
• Major Competitors :
• MSN Video
• Google Video
• Yahoo
• MySpace (2005-2009)

How to increase views on YouTube?
• Feature it on your YouTube Page
• Choose a good thumbnail
• Make your title short and interesting
• Pick tags that will be good for SEO
• Write a good video description
• Take advantages of the nonprofit comment on YouTube
• Upload a transcript of your video in English
• Post early and often
• Add a pop-up on your website

CPC/CPV
• YouTube advertising is managed in the Google Adwords platform. The
advertisers are choosing ads based on two different constituents is a
cost per click (CPC) and cost per view (CPV).
• Advertisers have two models based on which they choose the
advertisement.
a) Cost per View (CPV)
b) Cost per Click (CPC)

• stop worrying that how much YouTube pays
• Focus on your content and increase your fan base and subscriber on
your channel.
• This would automatically lift your earning for long term.
• The more you have subscribers on your channel, the more your
videos get hits and thus eventually increase your earning.

Online Advertising
• Online market gradually rising
• Consumers spending more time on Web
• Shopping, Networking, Etc.
• Companies shifting budget away from TV advertising and towards
online video market
• More opportunities for video sharing and advertising sites

Google Adwords/Adsense/Analytics
• Google AdWords is an online advertising service developed
by Google, where advertisers pay to display brief advertising copy,
product listings, and video content within the Google ad network to
web users.

• Google Adsense is a CPC (cost-per-click) advertising program that
allows publishers (anyone wanting to put ads on their websites) to
insert a small amount of HTML into their sites and have ads appear
that are targeted and relevant to the content of the site.

• How does adsense work? The whole process is very simple. You
create an Adsense account, insert a small amount of code into your
website pages –and that’s all. Google will display targeted ads on your
page that’s relevant to the content of your website, your website
visitors will start clicking those ads and you will be paid for it.
• Google Adsense works on a cost-per-click and revenue sharing basis.
It charges advertisers per ad click and publishers get roughly 68% of
the click amount

• Google Analytics is a freemium web analytics service offered by
Google that tracks and reports website traffic. Google launched the
service in November 2005

Youtube

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