This document discusses the shift to digital business realities and the need for companies to change their business strategies accordingly. It talks about three stages of technology adoption and how businesses need to move beyond just making their old processes more efficient to truly changing their business models. The document also discusses the concepts of brand utility, where brands offer extra services and technologies to build relationships with customers beyond just transactions. Mobile technologies are driving growth in areas like e-commerce and social media. The key takeaway is that for businesses to succeed, they need to innovate in the post-digital era by focusing on their brand story and offering extra utility through technology and services.

1. Mugur Patrascu
iLeo
Breeze Mobile

2. Making The Difference In Ecommerce. The Utility
Mantra.

3. Let’s start with a small chat about 2015

4. 4

5. 5
Pioneering
Mass Adoption
The Shift Forward
Three Stages Of Adoption For A Technology

6. 6
How can I better adapt my business to the
new digital realities ?
A lot of business today are asking the wrong question

7. In 2015, 2016… making the old business more
efficient
is less efficient than changing the business.
You need a new business strategy for the new
world.

11. 11

12. Digital Is Dead
Being Digital Is Norm
Succes Is Change, Different Approach, Innovation

13. 13
“Technology is not oil to lubricate;
it’s oxygen to grow ideas and change business. ”

14. 14

15. 15

16. 16

17. Reevaluate Your Business. Your Environment.

18. 18
E-Commerce

19. 19
Access strategy
Parity strategy
Winning strategy

20. 20
You are not building a selling place
You are building an acces point to a universe
The E-Commerce Mindset

21. 21
We live a time where only one thing (even unique)
is not enough.
“it’s in Apple’s DNA that technology alone is not
enough — that it’s technology married with liberal
arts, married with the humanities, that yields us
the result that makes our hearts sing.” Steve
Synergy

22. 22
The Analogy

23. 23
Storytelling (Content)
Audience Aggregation (Communities)
CRM and Commerce (Performance)
New Trinity

24. 24
E-commerce is more than selling from two
perspectives
Relation
Business

25. The Utility Extension
25

26. 26

27. 27

28. 28

29. 29

30. The Brand Utility Is About That Question
30

31. 31

32. 32

33. 33
Starbucks – Wireless Payment

34. 34
Disneyland Bracelet

35. 35
Stiegl Beer

36. 36
Bright Light – Ray Ban

37. 37

38. 38

39. 39

40. 40

41. 41

42. 42

43. 43

44. 44

45. 45
The Mobile

46. 1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
7.000.000
8.000.000
9.000.000
10.000.000
2012 2013 2014 2015
Smartphone Penetration

47. Browsers & Operating Systems
Top Mobile Browsers in Romania, 2015
Chrome Android Safari IE Mobile Opera
42.08% 28.86% 16.48% 4.67% 3.48%
Top Mobile Operating Systems in Romania, 2015
Android iOS Windows Phone
72.57% 17.54% 4.69%

48. Demographics
Age Group
Smartphone
Penetration
Tablet Penetration
16 - 24 63.40% 17.50%
25 - 34 55.90% 17.70%
35 - 44 37.50% 22.10%
45 + 13.40% 6.70%

49. 49

50. 50

51. 51

52. 52

53. 53

54. 54
Make no mistake: ecommerce is a brand building exercise and not a
usability test.
It’s your story and what you offer extra that is growing your business.
The extra part is how you innovate in a post digital era.
Technology, services and utility offers good potential in the years to
come
Mobile is driving the growth - social growth, e-commerce growth
Takeaways

55. 55
Multumesc