In this issue of the People’s Insights monthly brief, we feature eight initiatives that demonstrate how mobile apps and new technologies are shaping the way we share stories and consume information. We also highlight the questions these developments are raising, what their implications are for privacy, ethics and business models. In addition, we speak with Shintaro Kurita from popular Asia-based messaging app LINE about its success, how it connects with millennials, and the road ahead. Finally, we feature the latest issues of Espalhe MSLGROUP’s Sururu News and Publicis Consultants’ The Content Shot. We hope you enjoy this issue. Let us know what you think at @PeoplesLab. Connect with us on Twitter @msl_group.

1. Tech Innovation – Friend or Foe?
PEOPLE’S INSIGHTS MONTHLY BRIEF: MAY
Photo: epSos.de on Flickr

2. Is all change for the better?
The invention of the printing press was perhaps second only to the wheel, and
has revolutionized the way we communicate – the way we learn, express ideas,
and spread opinions.
Fast forward to the invention of the personal computer, the internet, social
networks and the mobile phone – the dissemination of messages and ideas to the
masses has sped up dramatically. Communication suddenly jumped from print to
screens, bringing along new exciting ways to reach people across the globe.
These developments set the wheel of the digital revolution in motion, and there
has been no looking back.
Technology has brought the world closer than ever before. It has changed how
the world shares ideas - from personal exchanges to business communications.
Existing businesses have scaled because of it, and new businesses are set up –
some purely online. The fast-changing nature of the digital landscape has also
kept communications professionals alert and on their toes – pushing them to be
innovative, creative and adaptive.
It’s safe to say that these technologies bring to the world some of the most
innovative and game-changing inventions and services, across industries and
sectors. But at what cost?
Photo: Nicolas Raymond on Stockvault
Introduction

3. Photo: Elliot Nevills on Stockvault
In this issue of the People’s Insights
monthly brief, we feature eight
initiatives that demonstrate how
mobile apps and new technologies
are shaping the way we share
stories and consume information.
We also highlight the questions
these developments are raising,
what their implications are for
privacy, ethics and business models.
In addition, we feature the latest
issues of Espalhe MSLGROUP’s
Sururu News and Publicis
Consultants’ The Content Shot.

4. theatlantic.com
Social Giants: Where’s the line?
Mobile apps and social networks offer diverse features, and thus diverse kinds of
content and engagement experiences. Of late, the newer features are raising
questions of accountability: how far can such apps go without monitoring and
regulation of content?
1. Periscope – Live Streaming & Privacy
HBO recently issued a take-down notice to Twitter-owned Periscope after
users live streamed a season premiere of Game of Thrones. The live
streaming encourages piracy and copyright infringement and social networks
should take proactive action against this, according to HBO.
2. Snapchat’s Recruitment Strategy
Snapchat recently messaged employees of other startups on its own
platform, with tongue-in-cheek messages encouraging them to join the
Snapchat workforce. An interesting example of pushing the boundaries for
competition, but– is it healthy and fair, or sneaky and underhanded?

5. venturebeat.com
At 11 years old, Facebook has become the most popular social network in the
world and recently surpassed 1.4 billion monthly active users. Over the years, it
has witnessed defining moments in history and has evolved into a powerful agent
of social change. On the other hand, some of its initiatives have been criticized
for attempting to ‘control the internet’ or at least what people have access to
online.
3. Facebook Instant Articles
To make it faster to access news sites on mobile, Facebook has tied up with
nine news providers to publish their articles directly on Facebook. This
means the content lives on Facebook, and people don’t need to leave the
Facebook app to access the content.
4. Internet.org and Net Neutrality in India
Facebook’s launch of its Internet.org in India resulted in a large debate
around the principles of Net Neutrality and a movement to preserve the
free web.

6. techinasia.com
Messaging Apps: Going Beyond Messaging
Messaging on the mobile phone has evolved from the SMS to MMS to IM – and it
doesn’t look like the evolution will hit a roadblock any time soon! What makes
this non-verbal (and sometimes verbal) interaction through mobile phones
interesting and highly addictive is the wide range of features these apps offer.
5. LINE Stickers
Messaging app LINE makes a significant revenue from its Stickers – a clear sign
the app has hit the right chord with users, with the engaging and interactive
feature.
6. WeChat’s Movie Ticketing App
WePiao, the startup that runs and manages WeChat’s movie ticket sales,
recently received $150 million in a round of B Series funding, and is poised to
strengthen WeChat’s popular feature of booking movie tickets through the
app.

7. engadget.com
Inspiring Innovations: Pushing the Boundaries
Beyond the virtual world, we’re still seeing inspiring innovations on the hardware
front that are changing our lifestyles and broadening our mindsets – pushing our
understanding of what we are capable of. (Stay tuned, we’ll delve into the latter
in our next report!)
7. Lily – The Flying Camera
The world’s first flying camera Lily is designed to look like a drone and can
follow its owner around, while clicking photographs and capturing videos. A
nascent technology, it could go on to become a game changer in
photography and film-making.
8. Tesla Powerwall
Elon Musk’s announcement of the Tesla Powerwall created a lot of
excitement. The technology has the potential to catalyze our use of solar
energy, and frankly, it’s inspiring. It reminds us of what we are capable of
and makes us believe big positive change is within reach.
We hope you enjoy this issue. Let us know what you think at @PeoplesLab.
Nidhi Chimnani
Director – Research and Insights, MSLGROUP @nidhichimnani
Melanie Joe
Consultant – Research and Insights, MSLGROUP @melanie_joe

8. Social Giants: Where’s the line?
 Periscope – Live Streaming & Piracy
 Snapchat’s Recruitment Strategy
 Facebook’s Instant Articles
 Internet.org and Net Neutrality in India
Messaging Apps: Going Beyond Messaging
 LINE Stickers
 WeChat’s Movie Ticketing App
Inspiring Innovations: Pushing the Boundaries
 Lily – The Flying Camera
 Tesla Powerwall
Bonus: More insights from MSLGROUP
Inside
10
12
14
17
22
24
27
30
33

9. Photo: Mattias Topfer on Flickr
Social giants,
Where’s the line?

10. Periscope – Live
Streaming & Piracy
Photo: Periscope
Live streaming apps like Periscope have
gained overnight popularity, in large part
due to competitor Meerkat’s success at
this year’s South by Southwest (SXSW).
Although they aren’t the first apps in the
market to offer live streaming, the ease
with which they can be used has made
them instant hits with users.
Live streaming gives the power of content
creation and sharing to just about anyone,
from anywhere – and that’s what keeps
bringing Periscope to the news for all the
wrong reasons.
The latest hiccup in Periscope’s journey
comes à la HBO, which issued a take-
down notice after Periscope users live
streamed the 5th season premier of one of
HBO’s highest-grossing shows, Game of
Thrones.
#LiveStreaming

11. via: theverge.com
Periscope is designed to help people share everyday
activities – could it pose a larger threat to the
entertainment industry?
The ease with which live streaming creates on-the-ground reporters and
broadcasters could pose a problem for brands and organizations with sole rights
to certain kinds of content – especially for the entertainment and news industry.
While Periscope discourages copyright infringement and commits to taking action
when notified, it doesn’t have a system in place to monitor and prevent the
creation of such content.
And that’s what content owners are unhappy about. An HBO spokeswoman
commented:
“In general, we feel developers should have tools which proactively
prevent mass copyright infringement from occurring on their apps and
not be solely reliant upon notifications.”
Most live streaming apps also have a particular feature which makes it difficult
for brands to track cases of copyright infringement – content on these apps self-
deletes immediately, or, in the case of Periscope, within 24 hours.
Where’s the line?
How might streaming apps tackle the challenge of reviewing thousands of hours
of footage in near-real-time? Should the responsibility lie with them, or the end
user? Is it even practical to envision a solution? Should companies like HBO
assume such behavior is the ‘new norm’?
●●●

12. Snapchat’s
Recruitment
Strategy
Photos via Business Insider’s Matt Weinberger and Jonah Grant
Snapchat has no dearth of fans – it has 100
million monthly active users. The
company decided to tap into its user base
to find its next crop of employees, with
clever use of its geofilter feature.
*Filters are designs or messages that you
can add on top of your photos; Geofilters
are specific filters created for specific
locations.
For its recruitment drive, Snapchat
created new geofilters targeting people at
special locations in Silicon Valley – the
offices of tech companies Uber, Twitter,
Pinterest and Airbnb. Each geofilter was
customized to the company. For example,
people at Pinterest saw the message
“Feeling pinned down?” while people at
the Uber office saw “This place driving
you mad?”
The tongue-in-cheek filters were
accompanied by a link to
snapchat.com/jobs.
#SnapchatHire

13. “Playful” Recruiting
Snapchat spokesperson Jill Hazelbaker calls the move “a unique and playful
form of recruiting.” And it doesn’t seem as harmful as Uber’s attempt to poach
drivers from Lyft last year (more on that here).
While some are calling Snapchat’s strategy sneaky, it does seem quite clever and
well-thought-out. After all, what better place to look for potential employees
than among some of today’s best tech companies?
Was a line crossed?
Although scouring other companies’/competitors’ talent pool to look for
prospective employees is a common practice, Snapchat sets a precedent with its
cheeky yet innovative use of its own app to invite people to come on board.
While most employees of the targeted companies merely pointed the filters out,
some had cheeky reactions of their own (see here and here).
What do you think? Was a line crossed? Or has Snapchat set a new creative
standard for how companies can and should be creative in reaching out to
potential prospects?
●●●
Top: forbes.com,
bottom: recruitingblogs.com

14. Facebook Instant
Articles
Watch the video: Introducing Instant Articles
Mobile phones are the future of good
stories, Facebook emphasized as it rolled
out its newest feature Instant Articles.
People get a lot of their news from
Facebook, and the social network is
responsible for significant traffic to news
sites. With Instant Articles, media houses
can publish their articles directly to
Facebook. This lets people stay within the
Facebook ecosystem, and eliminates the
extra few seconds people have to wait for
the external page to load.
Beyond the time advantage, Instant
Articles are also ushering in a new
standard for storytelling. Publishers can
accompany their articles with video
covers and audio tracks. Readers can
interact with the content seamlessly –
pinching the screen to zoom in and
engaging directly with Like, Comment and
Follow buttons.
To date, nine publishers have signed up
for Instant Articles.
#InstantArticles

15. via buzzfeed.com
BuzzFeed:“Early Numbers Suggest Facebook Instant
Articles Giving Participating Publishers An Edge”
Pre-Instant Articles, external websites would take an average 8 seconds to load.
Facebook predicted Instant Articles would speed up the process 10x.
Early results are yet to confirm if articles are loading faster. Meanwhile, a study
by CrowdTangle shows that engagement around the Instant Articles are higher
than on ‘standard’ posts (see results on the right).
Instant Articles’ rich media features might be contributing to this rise in
interaction. Indeed, as John Bennett, editor-in-chief of The Atlantic noted:
“[Instant Articles is] really going to solve the problem we’ve had with
bringing pictures that work really well in the magazine environment to
the phone.”
The increase in engagement might also give Instant Articles a more prominent
place on people’s newsfeeds, and might help increase their reach on the social
network.
Instant Articles is currently available on the latest version of the Facebook app,
on iPhones only.
 Snapchat Discover – Snapchat has a similar collaboration with leading media
houses

16. Photo: Meet the Media Guru on Flickr
Larger implications for the media industry, like ownership
of creative content and freedom of web.
Instant Articles launched amidst a considerable amount of controversy and
confusion. The primary concerns for partners – who controls the content, and
how much power should publishers relinquish in order to ‘stay relevant’ with
today’s technologies? What’s the impact on revenue?
For publishers too small or too hesitant to sign up for Instant Articles – what’s the
impact of Facebook’s new role as news publisher? Will their content be treated
as a ‘second citizen’ on the newsfeed? Is it imperative to move towards the rich
media format to survive?
Beyond the media industry, Facebook’s bold move also raises questions about the
role of social media networks in larger society. Social giants like Facebook,
Google and WeChat are racing to add more features and apps, to become one-
stop shops. In other words, silos of content, walled portions of the internet, or
monopolies threatening the ‘free web,’ with a few networks and apps dominating
the visibility and reach of all content on the web.
Where’s the line, in your opinion? Tweet us at @Peopleslab.
●●●

17. Internet.org & Net
Neutrality
Internet.org
In April 2015, Facebook found itself
embroiled in the Net Neutrality debate
taking place in India. Although India
boasts the world’s third-largest population
of internet users, the country lacks laws
around Net Neutrality.
*Net Neutrality is the principle that
service providers should provide equal
access to content on the internet,
regardless of source.
In December 2014, Indian netizens had
criticized telecom provider Airtel for
charging a higher fee for services like
Skype, LINE and Whatsapp. This prompted
Indian authorities to develop laws around
Net Neutrality, which they introduced to
the public in early 2015 – at around the
same time that Facebook launched
Internet.org.
*Internet.org is a partnership among seven
tech companies, to bring affordable
access to the internet to those in
developing countries.
#NetNeutrality

18. Facebook’s global Internet.org initiative (top) versus
Reliance’s Internet.org for India (bottom)
How Internet.org works in
India
Facebook launched Internet.org in India in
partnership with telecom provider
Reliance. This makes it possible for
people in eight states to access select
websites for free - if they have a
Reliance mobile connection.
To access these sites, they can connect
through the Internet.org Android app, or
through internet.org on their mobile
browser. People who try to access the
sites directly, without going through an
Internet.org touch point would be charged
for their data consumption.
The choice of websites is limited and
doesn’t reflect the nation’s most popular
sites. For example, for search,
internet.org only covers access to Bing,
and for shopping only OLX.
Facebook’s intent was to help connect
poor people to the internet. But the
details of the program didn’t match up.
Neither did the communication around it
(see the bottom image on the left, from
Reliance’s website).

19. “Stop VIP culture on the Internet”
Indians netizens, who were already part of a grassroots movement to create
awareness around Net Neutrality, were not impressed with Facebook’s
Internet.org.
Ethan Zuckerman, internet activist and director of the Center for Civic Media at
MIT, summarizes the problem with Internet.org:
“If Facebook were donating millions or billions to upgrade infrastructure
- or even to lobby mobile phone carriers for cheaper data services for all
- it would be less troubling. But instead, they're offering a limited
version of the internet, one that centers on Facebook, to low-income
internet users.
That raises real concerns that this is not a charitable effort, but a
customer acquisition strategy.”
Internet.org’s limited scope posed a challenge for competing service providers
and web-based start ups, giving an unfair advantage to members of Internet.org.
It would create fast-lanes for select websites and prevent fair competition –
especially devastating for new entrants to the market. And Airtel’s repeated
effort to make Indians pay more for popular services threatened all netizens’
freedom to access the internet.
As a result of these initiatives, and the Indian authorities’ April 24 deadline for
feedback on the new policies, the Save the Internet movement grew stronger.
Top: AIB’s video Save the Internet,
bottom: facebook.com/netneutralityin

20. Power of the Save the Internet movement
In addition to on-ground protests, here’s what the movement achieved:
• 336,000 people signed the petition online
• Comedy group AIB’s video on Net Neutrality amassed nearly 3 million views
• One million people wrote to the Telecom Regulatory Authority of India
• Leading brands Cleartrip and Flipkart pulled out of the Internet.org initiative
The movement even prompted Mark Zuckerberg to post a response in defense of
Internet.org, which has opened up a new angle to the debate:
Can Internet.org and Net Neutrality co-exist?
Zuckerberg argues:
“Net neutrality is not in conflict with working to get more people
connected. These two principles — universal connectivity and net
neutrality — can and must coexist.”
Judging from the comments on his widely-viewed post, we’d say there are a lot
of polarizing views, and a lot of work to be done to find an acceptable middle
ground. To quote the Chief Minister of Indian state Odisha:
“While the underprivileged deserve much more than what is available,
nobody should decide what exactly are their requirements. If you dictate
what the poor should get, you take away their rights to choose what they
think is best for them.”
●●●
An Op-ed at trak.in in response to Zuckerberg’s
statement

21. Photo: Ian L on Stockvault.net
Messaging Apps: Going Beyond Messaging

22. LINE Stickers
Photo: LINE
Stickers have become a popular feature
within social messaging apps, especially in
Asia. Japan-based messaging app LINE has
been leading the trend with more than
1.8 billion stickers sent a day.
LINE’s innovation around stickers helps it
stand out among competitors like
WhatsApp, Kakao Talk and Facebook
Messenger.
Last May, LINE introduced the Creators
Market, allowing people to create and sell
their own stickers on the LINE platform.
The marketplace has been quite the
success – 390,000 people from 156
countries registered, and creators made a
collective $75 million in its first year. It
now offers 100,000 sticker sets for sale.
Stickers might also have played a
significant role in helping boost LINE
revenues – the company reported a 70%
increase in revenues YoY for the first
quarter of 2015.
#LINEStickers

23. Storytelling with Stickers
With 205 million active users, LINE has a wide reach and is especially popular in
Japan, Thailand, Taiwan and Indonesia. The popularity of the app and the
creative potential of its stickers have made it an attractive channel for brands
like Dior, Uniqlo, Burberry and Coca-Cola.
Like other social networks, LINE allows brands to create Official Accounts and
reach out to followers. Quite unlike other networks, it also allows brands to
create customized sticker sets and reach audiences in real-time.
For example, Burberry live-telecasted its collections from the 2015 London
Fashion Week in real-time over LINE. The fashion giant promoted the event with
an animated video featuring popular LINE characters dressed in iconic Burberry
designs on their way to the fashion show. Burberry also released a branded
sticker set inspired by the story line of the video.
In 2014, Coca-Cola created a Coke Break set of stickers to encourage young
Indonesians to enjoy Coca-Cola during their break hours. To get the stickers,
people had to buy two bottles of Coca-Cola and enter in unique codes online.
Brands aren’t the only ones to use LINE to engage with their audiences. Paul
McCartney has over 10 million followers on LINE and recently launched a set of
“sound stickers,” ahead of his Japan Tour. The stickers combine images with
audio phrases in English and Japanese, and are on sale for 100 virtual coins, or
£1.49.
●●●
Top: via vogue.com ,
Bottom: break.coca-cola.co.id

24. WeChat’s Movie
Ticketing App
Photo: Benjamin Linh VU on Flickr
There’s no dearth of mobile messaging
and chat apps today. The competition
among these apps is strong, and we’re
seeing many new features as they
compete with one another.
People are sharing text, emojis, stickers,
photos, videos, audio notes; making live
calls; streaming live video; shopping; and
now – buying movie tickets from within
the apps! The latest trend is visible in
China, where the number of people
buying movie tickets on smart phones
doubled in 2014.
Investors are gravitating to this space:
Beijing Weiying Technology, the
technology company that manages
WeChat’s movie ticket sales, just secured
funding of $105 million. Investors include
WeChat’s parent company Tencent and
the ‘world’s largest cinema operator’
Wanda Group (which also owns U.S. chain
AMC Theatres).
#mCommerce

25. Photo: Cheon Fong Liew on Flickr
The entertainment explosion in China
WeChat delivers its ticketing service through the app WePiao, which is also
available on Tencent’s messaging platform QQ. WePiao currently facilitates ticket
sales at 3,500 cinemas across 500 cities in China. Given WeChat’s global reach of
500 million active users, it will be interesting to see if it expands the ticketing
service to other countries.
WePiao is expanding beyond ticket sales, to offer merchandise and to help
promote movies. David Lim, CEO of Beijing Weiying Technology, commented:
"We charge commissions to the cinemas. We also help with promotions,
and we get paid by the movie companies. Plus we are also investing in
movies,"
Alibaba Pictures has its eyes on the movie ticketing business too, and recently
acquired cinema ticketing company Guangdong Yueke Software Engineering. The
deal gives Alibaba Pictures access to movie studios, as well as data about movie-
goer’s preferences.
●●●
 Read: Why chat apps are the next ‘breed’ of social networks

26. Photo: Till Westermayer on Flickr
Inspiring Innovations: Pushing the
Boundaries

27. Lily – the Flying
Camera
Photo: Lily Video: Watch Lily in action
In 2013, ‘selfie’ was named the Word of
the Year, and in 2014, the selfie stick
became a popular and sought-after
accessory for mobile phones as well as
cameras.
Selfies have become more or less a part
of the mainstream culture – over 17
million selfies are uploaded to social
networks every week.
When the selfie stick falls short
Enter 2015, and we’re seeing innovations
that combine features of cameras and
drones, and give us what might be the
selfie lover’s ultimate dream – a flying
camera that follows you around, and
takes your photos and videos.
Called ‘Lily’, it’s the world’s first throw-
and-shoot camera, and it functions
exactly how it sounds – you throw the
camera into the air and it starts
recording.
#FlyingCamera

28. Lily – The Camera That Follows You Around
Much like drones, Lily is equipped with an accelerometer, barometer, GPS, a
front and a bottom-facing camera. It comes with a GPS device users can wear on
their wrists or carry in their pockets – this device communicates the speed,
distance and position of the user back to Lily. For now, Lily can fly at speeds of
25 mph and stay in the air for about 18 to 22 minutes. It’s also completely
waterproof, and can operate normally for up to a meter under water. Users can
conveniently carry it around too, as it weighs in at less than the average laptop.
Shipping for the Lily is expected to start in February 2016 – enough time for the
world’s first flying camera to build up excitement and curiosity.
Lily – Potential for greater storytelling?
Lily can come in handy for a varied range of uses. For example, it could benefit
professional athletes looking to track and monitor their progress as well as
filmmakers who want an evolved and exciting approach to moviemaking. Solo
travelers could use Lily to their advantage – capturing moments where no one
else may be present.
In addition, could this evolved way of filmmaking also result in newer avenues
for content creation for brands and businesses? It’s a possibility, if leveraged
with the right idea and creative execution.
Photos: Lily

29. Lily and Privacy
Lily has already raised concerns regarding
privacy and security – some fear it could
be used for spying, considering it can
hover above the ground.
How do you think it will catch on with the
mobile and tech savvy audience of today?
●●●
 Top 5 Drone-driven campaigns
Photo: Lily

30. Tesla Powerwall
Photo: Tesla Motors Video: Elon Musk announces the Tesla Powerwall
There’s an increasing awareness today
about climate change – its reality, its
effect on the planet, and the need for
urgent action.
Among other factors, a gradual but
definite increase in world population is
putting a serious strain on available
resources, both renewable and non-
renewable.
At a time when the world is hurrying to
devise sustainable ways of meeting
mankind’s energy needs, the
announcement of Tesla Motors’ Tesla
Powerwall has people in the energy
industry, and people in general, equally
excited – there have been 38,000 pre-
bookings for the Powerwall till date.
Tesla Powerwall is a residential wall-
mounted storage system with a lithium-
ion battery that charges itself using the
energy generated from solar panels during
the day. This energy collected from non-
peak periods is stored for use during peak
periods.
 Watch: James Henson: Why I must speak about
climate change.
#SustainableEnergy

31. What the Tesla Powerwall offers – and what people are
saying
The Powerwall is designed to be light and occupy less space, and is easy to
install and use. It’s also significantly cheaper than the other lithium-ion based
alternatives currently available in the market. The price point for the Powerwall
- from $500 to $700 per kWh installed – is less than half of the cost for
residential power storage in Japan, Australia and Germany. Tesla Energy states
that once it begins mass production, the cost is likely to come down further.
Meant for home use, the Powerwall has an industrial counterpart – the
Powerpack – which is slated to be a much larger utility scale battery that can be
used to run entire businesses, off the grid. The Powerwall charges and discharges
quickly, and requires the minimum amount of maintenance, which makes it
practical for use in homes as well as commercial applications.
While there’s been excitement around the Powerwall, there are also reactions
that range from skepticism to dismissal. Most of it revolves around the amount of
power it can offer at the price range (which while cheaper than other
alternatives, is still steep for the average consumer).
Tesla recently responded to the criticism by doubling the output of the
Powerwall, while keeping the price the same.
 Read: Battery storage needed to expand renewable energy
 Read: The most eco-friendly cities in the world Photos: Top - Tesla Motors
Bottom – Op-ed in Forbes

32. What does the Powerwall mean for the future of energy –
and our planet?
The energy industry has been using solar energy to run industries in real-time,
but one of its most pressing challenges remains the inability to store energy for
future use. The Powerwall could be a solution for this - storing sunlight as an
emergency backup or even a full-time substitute, making it actually possible to
go off the grid.
It may still be in its nascent stages within niche markets, but this method of
storing solar energy could solve many of the world’s power issues – especially in
remote and isolated parts of the world where access to electricity is non-
existent.
Tesla Motors co-founder Elon Musk gives an interesting number in his keynote –
he estimates that 2 billion units of the Powerwall could meet all of the world’s
transportation and electricity needs. While that number seems large, it points to
what we’re capable of – creating a clean energy future.
●●●
Photo: Frits Ahlefeldt-Laurvig on Flickr

33. Bonus: More insights from MSLGROUP

34. Sururu News is available on Espalhe MSLGROUP’s YouTube channel: youtube.com/user/espalheguerrilha
Sururu News
“Pinterest unveils
Buyable Pins”
Every fortnight, Leo Cardoso
from Espalhe MSLGROUP shares
four pieces of news from the
digital industry. Each one is
shared within 20 seconds.
The video series gets its name from
Sururu Valley, where it is recorded.
Why Sururu Valley? Apart from the
calming views, it’s also the location of
Brazil’s ‘Silicon Valley’ – an area rich
with startups and home to Espalhe
MSLGROUP’s Innovation Center.
The latest episode, number 21, covers:
• Pinterest’s new ‘Buy’ pin
• Instagram’s developing ad business
• Social media’s role as a customer
service tool in Brazil
• YouTube’s Music Insights

35. The Content Shot is available as an email newsletter in French.
View the archive and sign up here.
The Content Shot
The Content Shot highlights one
inspiring branded content initiative
every week, and identifies reasons for
its success.
Prepared by the Publicis Consultants Net
Intelligenz team in Paris, the newsletter is a
great way stay up-to-date – and to practice
your French!
The latest issue examines GE’s Drop Science –
a musical composition from DJ Matthew Dear
and GE’s powerful machines.
Why is it a success? The initiative blends the
expertise of DJ Matthew Dear and GE’s
acoustic engineer Andrew Gorton. It provides a
unique sound experience across a range of
social channels YouTube, Vimeo, SoundCloud,
BitTorrent and mobile app Djay 2.

36. People’s Insights is a collection of inspiring initiatives, insights and foresights
shared by MSLGROUP’s SPRINTers – our global team of 100+ strategic
planners, researchers and insights experts.
People’s Insights covers the latest trends in engagement on both consumer
and corporate sides.
We feature the best of these initiatives as People’s Insights monthly briefs,
and original insights and foresights – from our SPRINTers and other MSLGROUP
experts - in our People’s Insights reports. We share these on our social
platforms and distribute freely to inspire more engaging campaigns.
Check out our latest report, Data In. Data Out. Transforming Big Data into
Smart Ideas.
*
People’s Insights is available as a blog, powerpoint decks, infographics, white
papers and magazines, a Kindle eBook and even an iPad app.
Follow us on Twitter at @PeoplesLab or subscribe to our newsletter to
receive our monthly briefs and quarterly magazines.
About People’s
Insights

37. People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insights for innovation,
storytelling and change.
People’s Lab helps organizations build and nurture public or private, web or
mobile, hosted or white label communities around four pre-configured
application areas:
1. Expertise Request Network
2. Innovation Challenge Network
3. Research & Insights Network
4. Contest & Activation Network
Our community and gaming features encourage people to share rich content,
vote/ comment on other people’s content and collaborate to find innovative
solutions.
People’s Lab forms the core of our insights and foresight approach, which
consists of four elements: organic conversation analysis, MSLGROUP’s own
insight communities, client specific insights communities, and ethnographic
deep dives into these communities. The People’s Insights reports showcase
our capability in crowdsourcing and analyzing insights from conversations and
communities.
About People’s Lab

38. Thank You!
For more, visit: peopleslab.mslgroup.com/peoplesinsights