Presenting to you our latest issue of the People’s Insights monthly brief: Guerrilla PR In this issue of the People’s Insights monthly briefs, we look at four initiatives that do PR differently. They find creative ways to stand out, grab the public spotlight and attempt to change perspectives. This is what we are calling, broadly, Guerilla PR. We also feature two notable initiatives in the areas of ‘dadvertising’ and the sharing economy. They broadly fall under the below themes: Guerrilla PR Sharing Society Dadvertising This issue features • Dacia : Sponsor Day • Bald Cartoons • Genius of the Year • ALS Ice Bucket Challenge • Freelancers Union • Cheerios #HOWTODAD We hope you enjoy reading it and invite you to share your feedback and tips with us @PeoplesLab. You can also reach out to us on Twitter @msl_group.

1. ‘Guerrilla PR’

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6. ‘Guerrilla PR’

7. #Sponsor Day
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11. #Changing Perspectives
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15. #PR done right
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19. #Ice Bucket Challenge
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26. Sharing ‘Society’

27. #Sharing Society

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31. Rise of Dadvertising

32. #Dadvertising
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