2012 Flash Games Market Survey Results

2012 Flash Games Market Survey Results

December 20, 2012

OVERVIEW
About The Survey
•  The Flash Games Market Survey is the annual summary of the top trends in the
Flash games industry. Organized each year by Mochi Media with the support of
partners, the data in the survey delivers key insights for the Flash game developer
and publisher (website / portal owner) audiences. The findings in this survey also
help determine the content of FGS, the leading annual conference for Flash games,
and is reflected in the March 2013 event with the theme “Evolve Your Game”.
•  1,359 total survey responses

2

Mochi Media is the world’s largest browser-based games
network, with more than 150 million monthly active users and
90,000 games on more than 60,000 publisher websites. Mochi
Media’s game development products and services enable
developers to track, distribute, and monetize their games across
the web. Mochi Media is headquartered in downtown San
Francisco and is a wholly-owned subsidiary of Shanda
Interactive.

3

HIGHLIGHTS
•  Online game development continues to be int’l phenomenon
•  Developers embracing dual platforms: first online, then mobile
•  86% of Flash game developers expanding into mobile
•  55% of Flash game developers making games for mobile today
•  Adobe AIR sees higher adoption, #1 path to mobile
•  Developers target iOS and Android markets equally
•  Marketing is biggest pain-point for mobile game development
•  Mobile marketing strategy: 80% “release and hope for the best”
•  App sales and ads top current mobile monetization methods
•  Over 71% of developers are interested in creating 3D games 4

HIGHLIGHTS, CONTINUED
Year over year highlights:
•  Game traffic and revenue have increased for 50.8% of game
developers
•  Microtransactions for mobile emerging as solid revenue
channel
•  More publishers sponsoring games to drive traffic

5

SOME DEFINITIONS
A few definitions of terms used in this survey:
•  Devs / developers: Game developers, the ones making the
games.
•  Pubs / publishers: website / portal owners where players
interact with the games.
•  Sponsors: publishers who pay for games for the purpose of
brand & link placement to drive traffic and/or access to
exclusive content.

6

DEVELOPER, PUBLISHER, OR DEV-PUB?
Respondents Identified As Either A Developer, Publisher, Or Both

21.0%

Developer

Publisher

9.6%
Developer
and

Publisher

69.4%

vs. 2011: More publishers
responded this year.

8
Source: Flash Games Market Survey 7/2012

DEVELOPER & PUBLISHER LINES BLUR
There Is Overlap Between Developers And Publishers

Developer
Dev-‐Pub

69%
21%

Source: Flash Games Market Survey 7/2012 9

FLASH GAMES INDUSTRY IS STILL MALE
What Is Your Gender?

6.5%

Male

Female

93.5%

vs. 2011: Roughly the same, slight
increase in female respondents

10

85% OF FLASH GAMES COMMUNITY UNDER 34
Which Age Group Do You Fall Into?

45.0%
42.2%

40.0%

35.0%

vs. 2011: New option for
30.0%
55+, which represented
30.0%
2.4% of respondents.

25.0%

20.0%

15.0%
12.3%

10.8%

10.0%

5.0%
2.4%
2.4%

0.0%

2-‐17
18-‐24
25-‐34
35-‐44
45-‐55
55+

11

FLASH GAMES INDUSTRY CONTINUES TO BE INT’L
What Country Do You Live In?
Top 10 countries (% change from 2011)
•  U.S. 19.7 % (-1.3%)
•  U.K. 8% (-2%)
•  Russian Federation 6.3% (no change)
•  China 6.2% (+ 5.4%)
•  Ukraine 4% (+1%) vs. 2011: China burst onto the scene in
2012 with over 6% of survey
•  Canada 4% (-1%) respondents. Countries with English as
their first language see decrease as trend
•  India 3.5% (no change) towards decentralization and
internationalization continues.

•  Brazil 3.1% (no change)
•  Poland 2.8% (+ 1.3%)
•  Indonesia 2.1% (-.9%)

Developer Responses
Developers, Including Developers & Publishers

13

NEARLY 1 IN 5 DEVS MAKING GAMES FULL-TIME
What Percentage Of Your Time Do You Spend Creating Games?
34.2%

35.0%
If not full-time, what do
you do?
30.0%
•  #1 answer = “Student”
25.0%

21.7%

19.9%

20.0%

15.0%

11.3%

10.0%
7.5%

vs. 2011: Slight decrease
(-4%) in full-time developers.
5.0%

0.0%

0-‐25%
26-‐50%
51-‐75%
76-‐99%
100%-‐
I

create
games

full-‐Hme


DEVELOPERS MATURING
How Long Have You Been Creating Flash Games?

Less
than
1
year

1-‐2
years

19.3%
22.5%
2-‐5
years

5+
years

31.1%
27.0%

vs. 2011: Big increase in
the 5+ years category
(+6.3%), slight decreases
in others.

15

80% OF DEVELOPERS WANT MORE THAN A HOBBY
What Is Your Real Goal In Making Games?

33.9%
vs. 2011: Slight
35.0%
decrease in desire
to become full-time
30.0%

indie (-4.2%), slight
23.4%

25.0%
increase in desire to
18.5%
create a game
20.0%
studio (+3.3%).
14.3%

15.0%

10.0%

10.0%

5.0%

0.0%

Just
a
hobby,
To
become
a
To
create
a
To
be
the
Other

probably
full-‐Hme
indie
game
studio
biggest,
most

always
will
be
developer
successful

game
studio

ever

16

AS3 REMAINS #1, AIR ADOPTION ON THE RISE
For Flash Development You Use
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%

AS2
14.7%

AS3
76.8%

AS3/AIR
35.8%

AS3/Flex
22.5%

Flixel
10.7%

FlashDevelop
49.3%

haXe
7.0%

other
14.4%

Top response for “other”: vs. 2011: Big increase in AS3/AIR
(+14%). Haxe is up as well (+3.7%).
Notable decreases in AS2 (-5%), AS3/
•  “Flashpunk” Flex (-2.6%), Flixel (-1.4%), and
FlashDevelop (-3%).

17

DEVELOPERS MAINTAIN GAME QUANTITY
How Many Total Published Flash Games Have You Created In The Past Year?

50.0%

45.6%

45.0%
vs. 2011: Slight
increase in
40.0%

developers making
3-5 games per
35.0%

year (+2.2%) and
21+ games
28.0%
(+1.6%).
30.0%

25.0%

20.0%

15.0%

9.1%
9.6%

10.0%

3.7%
3.9%

5.0%

0.0%

1-‐2
games
3-‐5
games
6-‐10
games
11-‐20
21+
games
N/A-‐
never

games
created
a

Flash
game

18

GAME PLAYS HOLDING STEADY
How Many Game Plays On Average Do Your Games Typically Get In Their Lifetime?
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%

0-‐200k
game
plays
34.7%

200k
-‐
500k
game
plays
13.0%

500k
-‐
1
million
game
plays
10.3%

1
million
-‐
5
million
game
plays
11.4%

5
million
-‐
10
million
game
plays
2.9%

10
million
or
more
3.9%

N/A-‐
I'm
not
sure
or
don't
know
23.5%

vs. 2011: No change

19

DEVS ARE WORKING ALONE OR IN SMALL TEAMS
What Size Team Do You TYPICALLY Work With To Create Games?

Myself
(single
developer)

2.2%
0.8%
0.6%
Indie
CollaboraHons
(2-‐5

member
independent
team)

10.3%

Small
company
(2-‐10

member
teams)

48.5%

Medium
company
(11-‐50

member
company
team)

37.3%

Large
company
(51+

professional
team)

other

vs. 2011: More indie
collaborations with an
increase of +6.4%. Single
developer is down 8.7%.

20

COLLABORATIONS OCCUR THROUGH FRIENDSHIPS
How Do You Find Collaborators For Your Projects?

60.0%

54.0%

Top answer for
50.0%

“other”:
40.0%
•  “Friends”
30.0%

22.3%
23.7%

17.4%

20.0%

12.5%

10.0%

0.0%

vs. 2011: No significant
changes.

21

Coding & Game Design Are Core Strengths
What Aspect In Game Creation Do You Feel Strong In? Select All That Apply.
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%

Coding
79.2%

Game
Art
31.6%

Game
Design
61.0%

Game
Music
13.6%

Business
Side
20.8%

Other
2.6%

vs. 2011: No significant changes.

22

70% OF DEVS CREATE GAMES IN LESS THAN 3 MOS.
How Long Does It Take You To Create A Flash Game?

60.0%

50.6%

50.0%

vs. 2011: No
significant changes.
40.0%

30.0%

20.3%

20.0%

17.5%

10.0%

0.0%
4.8%

3.0%

Less
than
3.4%

a
month
1-‐3

months
4-‐6

months
7-‐12

months
12+

months
Other

23

85% OF DEVS SPEND 540 HOURS OR LESS ON GAMES
On Average, How Many Engineering Hours Does It Take You To
Develop A Flash Game?
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%

Less
than
160
hours
37.5%

160-‐540
hours
47.9%

540-‐960
hours
9.9%

960+
hours
4.5%

Other
3.4%

vs. 2011: No data
available.

24

SOME DEVELOPERS TRYING NEW TECHNOLOGIES
Which Browser-based Gaming Platforms Do Your Develop For Other Than
Flash?
70.0%

67.9%

60.0%
vs. 2011: No data
available.
50.0%

40.0%

30.0%

19.0%

20.0%

17.9%

10.0%

1.0%

0.0%

Unity

Silverlight

HTML5

None
of
these


FLASH DOMINATES ONLINE GAMES
How Long Does It Take You To Create A Game Using These Technologies?

90.0%
vs. 2011: No
80.0%

Less
than
one
month

70.0%

60.0%
1-‐3
months

50.0%
4-‐6
months

40.0%
7-‐12
months

30.0%
12+
months

20.0%

I
don't
use
this

technology

10.0%

0.0%

Unity
ObjecHve
C
HTML5

26

INTEREST IN 3D GAMES IS HIGH
Are You Interested In Creating 3D Games?

Yes

28.4%

No

71.5%

vs. 2011: No
significant change.

27

DEVELOPERS MAXIMIZING MONETIZATION CHANNELS
How Do You Make Money From Flash Games? Select All That Apply
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%

Ads
in
game
63.1%

Ads
on
website
30.8%

Custom
game
development
25.8%

Licensing
41.1%

Micro-‐transacHons
11.2%

Sponsorships
47.3%

N/A-‐
don't
make
money
13.0%

vs. 2011: Licensing up
slightly (+3.1%)


MONTHLY INCOME HOLDING STEADY
How Much Money Do You Make Each Month From Developing Games?

60.0%
52.6%

50.0%

40.0%

30.0%

19.0%

20.0%
12.7%

9.9%

10.0%
2.6%
1.5%
1.2%

0.0%

$0
to
$500
USD
$501
-‐
1,000
$1,001
-‐
$5,000
$5,001
-‐
$10,000
-‐
$25,000
USD
N/A-‐
Do
not

per
month
USD
per
month
USD
per
month
$10,000
USD
$25,000
USD
and
up
per
wish
to

per
month
per
month
month
disclose

changes.


SPONSORSHIPS ARE SOLID REVENUE STREAM
Do You Make Money By Selling Your Game To Sponsors? If So, What
Is Your Average Price?
vs. 2011: Devs making
money via sponsorships

Price Per Sponsorship Deal slightly down (-3%). Some
shuffling in top 5 amounts.

•  AVG. $2,351 BASED ON 250 RESPONSES
Top 5 Sponsorship Amounts:
•  $500 (12.8%) 43.3%

No

•  $1,000 (9.6%) 56.6%

Yes

•  $2,000 (7.2%)
•  $1,500 (4.8%)
•  T- $300 & $3,000 (4.4%)


MAJORITY OF GAMES GET SPONSORED
[Respondent Sub-Set: Developers That Get Their Games Sponsored]
What Percentage Of Your Games Available For Sponsorship End Up Getting
Sponsored?

change.

7.3%

8.2%

0-‐20%

13.9%

21-‐40%

56.1%

41-‐60%

14.7%

61-‐80%

81-‐100%


AVG. LICENSE AMOUNTS HAVE GONE UP
Do You Make Money By Selling Licenses? If So, What Is Your Average Price?

Price Per License Agreement vs. 2011: The average license
amount is up from $625
•  AVG. $988.80 BASED ON 158 RESPONSES (+36.7%). Also, the top 5 has a
new entrant with $1,000 at the
#3 spot.
Top 5 Amounts:
•  $500 (17.0%)
•  $200 (10.7%) 36.9%

•  $1,000 (8.8%) 63.0%

No

Yes

•  $300 (7.5%)
•  $100 (5.0%)


TOP REVENUE CHANNELS: SPONSORSHIPS & ADS
What Are Your Top 3 Ways Of Making Money From Game Development, Ranked
By Revenue Each Month?
vs. 2011: Licensing is
35.0%

emerging as a solid
revenue channel with
30.0%

a 4% increase as a
#2 revenue source.
25.0%

Sponsorships and
ads continue to lead
20.0%
the way, though, with
sponsorships up 7%
15.0%
as a #1 revenue
#1
Revenue
Source

source and ads
10.0%

#2
Revenue
Source
holding steady as a
#1, #2, and #3
5.0%
#3
Revenue
Source
revenue source.

0.0%

33

GAMES ARE PROJECTS
Do You Iterate On Games After You Release Them?

If so, where do you get your data? (top answers)
•  Player Comments / Feedback (39.8%)
•  Playtomic (14.8%)
•  Mochi Media (Mochi Analytics, Mochi Bot) (9.3%)
•  Google Analytics (3.1%)
•  Forums (2.3%)
30.0%

No

69.9%

Yes

vs. 2011: 9% decrease in
developers that iterate on
their games. Player
Comments / Feedback
increases 15% as #1 data
source.


INCREASE IN GAME TRAFFIC & REVENUE
Over The Last Year, Which Of These Statements Is Most Accurate For You?

Game
traffic
decreased,
revenue
decreased
29.2%

Game
traffic
increased,
revenue
decreased
13.6%

Game
traffic
decreased,
revenue
increased
6.2%

Game
traffic
increased,
revenue
increased
50.8%

0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%

vs. 2011: Game Traffic
Increase & Revenue
Increase still the top
answer, but is down 7%.


GOOGLE, FORUMS, BLOGS TOP INFO SOURCES
Where Do You Go When You Need To Get Information On Flash Game
Development? (Choose All That Apply)
90.0%
84.1%

80.0%
73.6%

70.0%
64.3%

60.0%

50.0%

40.8%

40.0%

30.0%
24.1%
22.0%

19.5%

20.0%

vs. 2011: Mostly the same, with
10.0%
decreases in Forums (-7%) and
Blogs (-7%).
0.0%


Developers & Mobile
Online game developers and their connection to mobile game development

37

MORE DEVELOPERS MAKING MOBILE GAMES
Do You, Or Have You Made Mobile Games?

vs. 2011: 8% increase in
developers that are
making mobile games
44.4%

today.

55.5%
Yes

No


86% CURRENTLY OR PLAN TO DEVELOP FOR MOBILE
What Gaming Platforms Do You Develop On?
90%

90%

80%

70%
Yes,
I
currently
develop
on
this

plaeorm

60%

60%
No,
but
plan
to
in
next
year

49%

50%
No,
and
do
not
plan
to
in
next

year

40%
37%

33%

30%

30%

21%
21%

20%
vs. 2011: No
11%
significant
changes, Browser
10%
5%

3%
4%
and Mobile
continue to be
0%
focal platforms for
Browser
Downloadable
Console
Mobile
developers.
PC


ANDROID AND iOS ARE EQUAL TARGETS
Which Mobile Stores Do You Target?
90.0%

81.1%

77.9%

80.0%

vs. 2011: Big increases in
iOS (+14%) and Samsung
70.0%

(+8%) markets. iOS and
Android are now equal
60.0%
targets.

50.0%

40.0%

30.0%

20.0%
18.2%

20.0%

7.4%

10.0%
4.1%

0.0%

Android
iOS
Blackberry
Samsung
Microsof
Other

(iPhone
/
(Playbook,
(Galaxy,
(Xoom,

iPad)
handsets)
handsets)
handsets)


GAMES VETTED IN THE BROWSER, THEN GO MOBILE
What Is Your Approach For Flash And Mobile?
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%

I
create
a
Flash
version
of
the
game
ﬁrst,
followed
by
a
mobile
52.2%

version

I
create
a
mobile
version
of
the
game
ﬁrst,
follwed
by
a
Flash
6.5%

version

I
create
both
versions
at
the
same
Hme
26.2%

I
always
treat
Flash
and
mobile
separately,
they
are
not
12.5%

connected

Other
2.3%

vs. 2011: 9% increase in
developers creating both
versions at the same time.


MOBILE REVENUE SOURCES: APP SALES #1, ADS #2
How Do You Make Money From Mobile Games?

Top answer for “other”:
70.0%

60.2%
•  “I don’t make money
60.0%
yet”
50.0%

42.6%

40.0%

30.0%

22.3%
21.1%

20.0%

vs. 2011: Increases in
10.0%

Microtransactions (+11%) and
Ads (+5%).
0.0%


MOBILE MONETIZATION: ROOM TO GROW
What Percentage Of Your Total Games Revenue Comes From Mobile
Games?
30.0%

26.8%

vs. 2011: No
25.0%

20.0%

15.0%

10.0%
8.6%

4.7%
5.3%
4.7%

5.0%
3.8%
3.2%
3.5%

2.3%
1.7%

0.0%

43

MOBILE DEVELOPMENT PROFITABLE FOR 1 OUT OF 2 DEVS
Is Mobile Game Development Profitable For You As A Developer?

48.9%

51.0%

Yes

No

vs. 2011: No data
available.


MOST DEVS NEED 1-3 MOS. TO CREATE A MOBILE GAME
On Average, How Long Does It Take You To Develop A Mobile Game
(Calendar Time)?
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%

Less
than
a
month
20.5%

1-‐3
months
56.4%

3-‐6
months
18.5%

6+
months
4.4%

Other
1.4%

vs. 2011: No data
available.

45

85% OF DEVS MAKE A GAME IN 540 HOURS OR LESS
On Average, How Many Engineering Hours Does It Take You To
Develop A Mobile Game?
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%

Less
than
160
hours
40.8%

160-‐540
hours
44.1%

540-‐960
hours
10.1%

960+
hours
4.7%

Other
1.7%

vs. 2011: No data
available.


78% OF DEVS MADE LESS THAN $5,000 IN LAST YEAR
How Much Revenue Have You Made From Mobile Development In The
Past 12 Months?
78.2%
vs. 2011: No data
80.0%

available.

70.0%

60.0%

50.0%

40.0%

30.0%

20.0%

10.7%

10.0%
4.7%
2.9%
3.2%

0.0%

$0
-‐
$5,000
$5,000
-‐
$10,000
-‐
$25,000
-‐
$50,000+

$10,000
$25,000
$50,000

47

SAME MONETIZATION STRATEGY FOR iOS & ANDROID
When Making A Game For The iOS And Android Markets, Does Your
Monetization Strategy Change?

Yes,
my
strategy
is
diﬀerent
10.7%

I
only
make
games
for
the
Android
market
12.5%

I
only
make
games
for
the
iOS
market
18.5%

My
strategy
is
the
same
for
both
markets
58.2%

0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%

vs. 2011: No data
available.

48

MAJORITY OF DEVS DO NOT USE PLATFORM SERVICES
Do You Use Any Platform Services When Developing Mobile Games? If
So, What Is Your Incentive To Do So?
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%

Faster
Hme
to
market
28.9%

I
don't
want
to
manage
my
own
servers
17.9%

Allows
me
to
focus
on
the
aspects
of
game
development
that
I
22.6%

really
enjoy

I
don't
use
plaeorm
services
56.1%

Other
0.5%

vs. 2011: No data
available.

49

63% TEST MOBILE GAME IDEAS WITH FLASH
Do You Test Your Game Ideas Before Developing A Mobile Version? If
So, How?
70%
vs. 2011: No data
63%

available.
60%

50%

38%

40%

30%

20%
16%

10%
6%

0%

I
make
a
Flash
I
run
the
idea
by
I
don't
test
my
Other

version
ﬁrst
to
test
other
develpers
/
ideas
before
I

the
concept
friends
and
get
make
the
game

their
feedback

50

MARKETING IS BIGGEST PAIN-POINT
What Is Your Biggest Pain-Point In Mobile Game Development?

60.0%

53.4%
vs. 2011: No data
available.
50.0%

40.0%

30.0%

20.8%

19.4%

20.0%

10.0%
6.2%

0.0%

MarkeHng
PorHng
MoneHzaHon
Other


CREATING MOBILE GAMES: AIR AND NATIVE CODE
How Do You Create Your Mobile Games? (Select All That Apply)

67.70%
vs. 2011: No data
70.00%

available.
60.00%

50.00%

40.00%

29.80%

30.00%

20.00%

16.10%

10.00%

9.80%

0.00%
5.90%

Port
via
Adobe

AIR
Write
naHve

Port
via

code
for
each
Other

Unity3D

mobile
Pay
someone

plaeorm
else
to
do
it

52

MOBILE MARKETING STRATEGY
How Do You Market Your Game?

80.0%

80.0%
vs. 2011: No data
available.
70.0%

60.0%

50.0%

40.0%

30.0%

22.6%

20.0%

10.0%

17.6%

0.0%

8.0%
14.0%

Release
and
hope
for
the
best

Partner
with
large
networks

Developer
co-‐promoHon

Paid
reviews

Other

53

AS MANY PLATFORMS AS POSSIBLE
After Trying Out Mobile Platforms, What Is Your View Of Creating
Games For The Web?

Don't
need
to
make
online
games

anymore

7%
7%

10%
Need
to
make
as
many
games
for

as
many
plaeorms
as
possible,

including
mobile
and
online

Giving
up
on
mobile,
going
back

to
online
games

76%

Other

vs. 2011: No data
available.

54

Publisher Responses
Publishers, Including Developers & Publishers

55

PORTAL PUBLISHER BACKGROUNDS VARY
Do You Create Flash Game Websites Full-time?

If Not, What Is Your Full-Time Profession?
Top responses
•  Student (10.4%)
•  Web Developer (6.2%)
34.8%

•  Teacher (4.1%)
•  Designer (4.1%) 65.1%

Yes

No

vs. 2011: Slight
increase in full-time
portal publishers
(+2.5%). Teachers and
designers join
holdovers to round out
top 5 responses.


EXPERIENCED VETERANS AND ROOKIES
How Long Have You Been Creating Flash Gaming Websites?
39.7%

40.0%

35.0%

vs. 2011: 5+ years
category jumped up
30.0%

9.6%, and the Less
than 1 year category
25.0%
increased 5.6%. Big
22.1%
decrease in the 1-2
20.0%
19.2%
years category
18.8%
(-10.4%).
15.0%

10.0%

5.0%

0.0%

Less
than
1
year

1
-‐
2
years

2
-‐
5
years

5+
years


PUBLISHERS CONTINUE MULTIPLE SITES TREND
How Many Flash Gaming Websites Do You Own?
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%

1
-‐
2
sites
54.0%

3
-‐
5
sites
15.5%

6
-‐
10
sites
4.9%

11
-‐
20
sites
2.8%

21+
sites
3.2%

N/A-‐
never
created
a
Flash
site
19.2%

vs. 2011: Decrease in the 1-2 sites
category (-9.7%), and an increase in
the 21+ sites category (+2.8%)


FEW SITES ARE OPTIMIZED FOR MOBILE DEVICES
Are Your Sites Optimized For Mobile?

18.0%

Yes

No

81.9%

vs. 2011: Slight
increase in sites
being optimized
for mobile (+3%).

59

MANY SMALL PORTALS MAKE UP A BIG INDUSTRY
How Many Unique Visitors Visit Your Site(s) Each Month?
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%

0
-‐
200k
unique
visitors

52.4%

200k
-‐
500k
unique
visitors
9.4%

500k
-‐
1
million
unique
visitors
7.7%

1
million
-‐
5
million
unique
visitors
6.1%

5
million
-‐
10
million
unique
visitors
1.2%

10
million
or
more
unique
visitors
1.6%

N/A-‐
I'm
not
sure
or
prefer
not
to
disclose
21.3%

Other
1.6%

vs. 2011: Sharp decrease in the 0-200k
category (-14%), with increases in the
500k-1M (+2.8%) and 1M-5M (+3%)
categories.


SMALL TEAMS ON THE RISE
Do You Manage Your Website By Yourself, Or With A Team?

70.0%
63.1%

60.0%

vs. 2011: One-man
teams are down
50.0%
(-10%), while small
teams are up
40.0%
(+7.4%).

30.0%
27.8%

20.0%

10.0%

0.0%
4.0%

0.8%
4.0%

Myself

(single
Small
team

publisher)
(2-‐5
Medium

members)
team
(6-‐50
Large
team

members)
(50+
Other

members)
(please

specify)

61

ADS ON WEBSITES STILL #1 MONETIZATION METHOD
How Do You Make Money From Your Flash Gaming Website? Select All That Apply

80.0%
73.7%

70.0%

vs. 2011:
60.0%
Downloadables
50.0%
(-7.3%) and ads on
website (-4.3%) are
40.0%

slightly down, while
30.0%
21.7%
virtual goods are up
20.0%
(+2.3%).
7.3%
8.1%
6.5%

10.0%
4.0%

0.0%

62

SITE MONETIZATION IMPROVING
How Much Money Do You Make Each Month From Your Gaming Websites?
0.0%

10.0%

20.0%

30.0%

$0
-‐
$500
USD
per
month
40.0%

50.0%

60.0%

$501
-‐
$1,000
USD
per
month
8.6%

$1,001
-‐
$5,000
per
month
7.7%
54.5%

$5,001
-‐
$10,000
per
month
2.0%

$10,001
-‐
$25,000
per
month
1.2%

$25,000
+
per
month
3.6%

N/A-‐
Do
not
wish
to
disclose

22.1%

vs. 2011: Decrease in $0-$500
category (-6%), leading to slight
increases across other categories,
including a 3.2% increase in the
$25,000+ category


ON-SITE ADS #1 REVENUE SOURCE
What Are Your Top 3 Ways Of Making Money From Game Development?
70.0%

60.0%

50.0%

40.0%

30.0%

#1
Revenue
Source

20.0%
#2
Revenue
Source

10.0%
#3
Revenue
Source

0.0%

vs. 2011: Decreases in
ads as #1 source
(-7.9%), and
downloadables (-11.1%)
& Microtransactions
(-18.1%) as #2 sources.


ALMOST 20% OF PUBLISHERS HAVE UNIQUE GAME API’S
Do You Have Your Own Unique API’s For Games On Your Site?

25.8%

Yes

No

74.1%

vs 2011: 6.8% increase in
publishers that have their
own unique API’s.

65

MOCHI MEDIA IS TOP CONTENT SOURCE
How Do You Find Games For Your Site(s)? Select All That Apply
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%

Talk
Arcades
23.7%

Mochi
Media
DistribuHon
59.0%

FlashGameDistribuHon
36.0%

Playtomic
DistribuHon
17.6%

Other
37.2%

Top answer for “other”: vs. 2011: Mochi Media decreased
(-16%) , remains top content source.
•  “Look for them on top Talk Arcades increased (+5.1%).
portal sites”

66

OVER 80% OF PORTAL OWNERS CREATE THEIR OWN SITES
Do You Use Arcade Scripts? If So, Which Ones?

Top Script used:
•  AV Arcade (36.8% )
19.6%

No

Yes

80.3%

changes.


PHP MOST POPULAR TECHNOLOGY FOR PUBLISHERS
Which Web Technologies Do You Use To Build / Develop Your Site(s)?
Select All That Apply
80.0%

77.4%

Top answer for “other”:
70.0%
•  “HTML”
60.0%

50.0%

40.0%

30.0%

20.0%

20.0%
15.5%

vs. 2011: PHP decreased
10.0%
5.7%
6.9%
6.5%
(-7.1%), Ruby increased
slightly (+3.8%).
0.0%

PHP
Python
Ruby
Java
C#
Other

68

MORE RELIANCE ON SPONSORSHIPS AS TRAFFIC DRIVERS
How Do You Get Traffic To Your Website? Select All That Apply.
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%

Paid
adverHsements
(e.g.
Google
AdWords)
32.3%

Banner
traﬃc
exchange
network
(e.g.
Funklicks)
16.8%

Link
exchange
with
other
sites
26.6%

Create
your
own
games
that
link
back
to
your
site
51.2%

Sponsor
games
created
by
others
that
link
back
to
your
site
21.7%

Other
23.3%

vs. 2011: Big increase in sponsoring games
(+9.3%). Decrease in creating own games
(-8.1%), banner exchange (-3.6%), and link
exchange (-5.1%).

69

PUBLISHERS WHO ALSO SPONSOR GAMES
Do You Sponsor Games? If So, What Would You Estimate Is The Average
Amount That You Pay To Sponsor A Game?

How Much Do You Pay?
•  Avg. price is $1,000, based on 19
responses 17.6%

No

82.3%
Yes

vs. 2011: More publishers sponsoring
games (+6.5%). Average price is up $640
(+140%).


PUBLISHERS SPONSORING MORE GAMES
How Many Games Do You Sponsor Each Month?

1

21.4%
2
-‐
5

33.3%

6
to
10

2.3%

10+

7.1%

Other

35.7%

vs. 2011: Increases
across all
categories more
than “1”: 2-5
(+7.7%), 6-10
(+7.1%), 10+
(+2.3%).


FGL DRIVES SPONSORSHIPS
How Do You Find Games Up For Sponsorship?
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%

FlashGameLicense.com
85.7%

ExisHng
relaHonships:
developers
contact
you
directly
52.3%

ExisHng
relaHonships:
you
contact
developers
directly
47.6%

Other
forums
9.5%

vs. 2011: Sharp increase
for
FlashGameLicense.com
(FGL) as a source for
sponsorship (+29.7%).


PUBLISHERS LICENSING GAMES
Do You License Ad-Free Or Logo-Free Versions Of Games For Your Site?
If So, What Is An Average Amount That You Pay For Each License?

How Much Do You Pay?
•  AVG. PRICE IS $200, BASED ON 9.5%

6 RESPONSES
No

Yes

90.4%

vs. 2011: Average license price is
down $533 (-72%).


TRAFFIC & REVENUE INCREASED
Over The Last Year, Which Of These Is Most Accurate For You?

No
change
in
web
traffic
or
revenue
24.2%

Web
traffic
decreased,
revenue
decreased
14.1%

Web
traffic
increased,
revenue
decreased
11.8%

Web
traffic
decreased,
revenue
increased
4.1%

Web
traffic
increased,
revenue
increased
45.6%

0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%

vs. 2011: 6.8% decrease in publishers
that had an increase in both traffic
and revenue. 4.9% increase in those
reporting no change.

74

MIXED IMPACT OF SOCIAL MEDIA
How Has The Presence Of Large Social Media Gaming Sites
Impacted Your Business?
39.7%

40.0%

34.7%

vs. 2011: No data
35.0%

available.
30.0%

25.0%

19.1%

20.0%

15.0%

10.0%

5.0%

0.0%

It
has
become
more
It
has
provided
more
No
impact

difficult
(more
costly)
cross-‐promoHon
and

to
drive
traffic
to
my
traffic-‐driving

site
opportuniHes

75

TOP INFORMATION SOURCES: GOOGLE, FORUMS & BLOGS
Where Do You Go When You Need To Get Information On Flash
Games? (Choose All That Apply)
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%

Forums
66.6%

Blogs
57.9%

Other
publishing
sites
36.5%

"Google
it"
74.4%

Online
publicaHons
22.8%

YouTube
19.1%

Other
4.1%

vs. 2011: Big increase for YouTube as
information source (+13.6%). Google
(-8.2%), online publications (-3.3%),
and blogs (-4.5%) decreased.

76

CONTACT INFO

Contact Info:
Colin Cupp
Sr. Product Marketing Manager
(415)364-8682
colin@mochimedia.com

77

2012 Flash Games Market Survey Results

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2012 Flash Games Market Survey Results