1. Youtube marketing applications
In this file, you can ref free useful materials about youtube marketing
applications and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Marketing professionals are essential for any business, as they help
generate demand for a company’s products or services. The tools that
marketers use, like the company blog, Twitter, Facebook, YouTube,
SlideShare, LinkedIn and relevant community sites, are valuable for
connecting with customers.
All of these tools have a few things in common:
· They are used to make marketers personally more productive
· They demonstrate the value of marketing to the business
· They all live outside the control of a company’s IT team
Consider this: access to a company Twitter account might be linked to a
company email address, but Twitter itself is not. It is up to the individual
to keep their access secure and under control.
Here is where the problem lies: while many of us are encouraged to
make use of these new tools and approaches as part of our work, there
are still IT management guidelines that should be followed.
Video marketing. Free pdf download examples Page 1

2. All in this together
Take the issues of shared accounts. For large brands, social media may
be the responsibility of a team of people using a shared email account.
All those on the team will know the password. From a security
perspective, this represents a big potential hole.
Corporate IT guidelines would make passwords difficult to guess and
change them regularly. However, how often are these followed? Do you
think to change passwords as members of the department leave or
change roles? It only takes one person falling for a fake email for an
account or service to be hijacked.
There is another issue around social tools that has to be considered as
well. Marketing departments will bring in third party agencies or
consultants on a regular basis to fill a gap in skills or knowledge. When
more than one person has access to that account, the risk of this taking
place rises.
Hacking attacks on social accounts have been successful – hacktivist
organisations like the Syrian Electronic Army have hijacked Twitter
accounts for FC Barcelona, Microsoft, The Guardian and the Press
Association in the last year. The brand impact was potentially significant
through negative press coverage and the potential leakage of company
data.
While it might not be the first thing that we think of, it is worth
consulting with IT on security. This can include going through the best
approach around passwords; either through setting a strong password
policy in the first place or automating the process.
Video marketing. Free pdf download examples Page 2

3. The reason for thinking about this is two-fold: firstly, it helps you set out
your own approach and own this. Secondly, IT can help cover any
potential issues.
Twitter and Facebook have added strong authentication to their services
- this involves using a second device as part of the sign-in process. For
example, rather than just using a password to access a service, a text can
be sent to a mobile phone as well; this code then has to be entered as
part of signing in.
While this solves part of the problem, it only applies to those individual
apps. It also links an account to an individual’s phone, which stops
others from being able to access that application – this breaks the
requirement for flexibility.
Another approach is to link all application access to an identity and
access management solution (IAM). This has several benefits:
· It makes it easier to account for all IT asset usage rather than just
juggling individual strong authentication options. Passwords can be
kept centrally, and used automatically when they are needed.
· Identities can still be linked to a single email address while the
strong authentication side is handled by the separate platform.
· Company staff don’t have to remember multiple user names and
passwords - their access is managed centrally and kept secure. If they
do fall for a phishing email, they can’t share information they don’t
know.
For marketing professionals, there are three steps to consider:
1. Check if the rules are being followed. There will be security and
password policies in place at the organisation, so understand these
now, rather than when a problem hits.
2. Look at identity, rather than device. Marketers are some of the
most mobile employees around - we can work effectively from pretty
much anywhere. This is a challenge for IT to support, so being
Video marketing. Free pdf download examples Page 3

4. proactive can help. IT may also spot potential challenges and make
suggestions around better or more appropriate tools.
3. Think about wider requirements. Marketing applications are a
good example of how companies are shifting over to cloud-based
services. At the same time, the likes of Google Apps or Office 365
are often being deployed as well. By including your own IT
requirements into those wider business projects, you can make sure
that you get what you need too.
Using cloud-based identity management tools across applications makes
it easier to get access to systems faster, while keeping them under
control as well.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
Video marketing. Free pdf download examples Page 4

5. thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
Video marketing. Free pdf download examples Page 5

6. you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
Video marketing. Free pdf download examples Page 6

7. you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
Video marketing. Free pdf download examples Page 6