TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
New product marketing (perfume)
1. Some Statistics
Annual global perfume industry sales revenue
$27.5 billion
Annual US perfume industry sales revenue
$ 5.2 billion
No. of perfume brands in US department stores in 2002
756
Percent of celebrity perfume brands priced at over $75
1%
Percent of designer perfume brands priced at over $75
46 %
Percentage of american women who use perfume
87%
Percent of fragrance market held by Coty Inc
13%
3. Product: „Perfume‟
Name: effacer
Manufactures: Zarman Perfumery
Effacer
Effacer
Men
Women
effaCer
bY Zarman
Eau de Parfum
effaCer
bY Zarman
Eau de Parfum
100ml
5. Zarman Perfumery is an artisan perfume
house dedicated to the art of natural
perfumery and continuously producing
quality products.
To Become leading luxury brand in perfume
market.
To provide customers with full satisfaction
6.
7. Our aim is to attract customers from
Elite
& Top Middle Class
Celebrities
People
between 25 to 60
Different
products for male & female
Worldwide Availability
12. Place
•
Zarman perfumery is associated with various
distributors to maximize the products‟ availability. The
company is planning to develop its own distribution
system in near future.
THE PROMOTION
•
Zarman perfumery has a strong brand portfolio of fine
brands and is planning to invests heavily in building
awareness through above-the-line media.
Media
Glossy magazines: Vogue
website www.zarmanpurfumery.com
13. THE PRICE
Effacer Perfumes Price range in GBP (may
vary depending on distribution channel).
product
Volume
Price ( US
$)
Effacer men
100 ml
$50
Effacer men
150ml
$70
Effacer women
100ml
$54
Effacer women
150ml
$72
22. We
aim to prove to be a promising company
regarding quality and providing the best
fragnances as recommended by our experts.
We
aim to market this product on a large
scale so that its sale could reach a peak level
in the market.
We
assure the best quality of this product so
that its sale could contribute to the repute
of our firm.
23. Summary
Effecar
is a new & unique perfume designed
by Zarman perfumery, which is a subsidiary
of Zarman Co.
Zarman Co. is involved in many businesses ,
from real estate to hardware production and
from electronics to cosmetics.
Zarman perfumery's‟ aim is attract the
customers by giving superior quality and
luxury.