Grow YouTube Channel With Free Video Marketing Tips

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I. Video marketing content for you!
Do you post videos on YouTube?
Are you looking for ways to increase your traffic and subscribers?
To explore how to grow your YouTube audience, I interview Steve
Dotto for this episode of the Social Media Marketing podcast.
Video marketing. Free pdf download examples Page 1

More About This Show
The Social Media Marketing podcast is a show from Social Media
Examiner.
It’s designed to help busy marketers and business owners discover what
works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Steve Dotto, who produces Dotto Tech, a
YouTube show designed to help you “discover your inner geek,” by
focusing on productivity, apps and more. In his former life, Steve hosted
Canada’s largest syndicated technology show of the same name where
he entertained and informed millions of Canadians on all things tech.
Steve’s also been involved with theater and comedy at Second City.
Steve shares how he transitioned from hosting a tech TV show to a
popular YouTube channel.
You’ll discover how to grow your YouTube channel.
Share your feedback, read the show notes and get the links mentioned in
this episode below!

Listen Now
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Here are some of the things you’ll discover in this show:
YouTube Growth
How Steve transitioned from television to new media
For 15 years, Steve had a popular TV series in Canada that focused on
tech. According to Steve, toward the end of the run, the Internet was
becoming more relevant and the show was becoming less relevant. So
about four years ago, he pulled the plug on the TV show and then took
some time to figure out his next step.
He started to teach, dabbled on YouTube and did a radio show. Then at a
conference two years ago in Victoria, he met Mari Smith, who
introduced him to the world of Internet marketing and showed him how
to build a community.

Steve Dotto started focusing on his YouTube channel about a year ago.
Steve took her advice and added his own approach. About a year ago, he
really started focusing on YouTube.
Listen to the show to hear how last year’s YouTube/Google+ changes
were key for community development.
Steve’s show format
Steve’s how-to series shows his viewers how to use tech tools—from
Google functions to iPhone apps—more effectively. Steve says if you
watch an episode and say, “I didn’t know I could do that,” “I’d like to do
that” or “I should be doing that,” then he’s done his job.
Most of Steve’s videos are between 5 and 12 minutes long, which is a
little long by conventional YouTube wisdom. His goal is to take on a
topic and teach his viewers something they probably didn’t
know. Bottom line, he explains, is edutainment value.
Listen to the show to hear an example of something Steve teaches during
an episode.

Why you should start a YouTube show
Steve feels that for many different topics it’s easier to convey a concept
with inflection through video than on other platforms.
It’s also a relaxing environment to browse through and discover
information. Steve says most people will binge-watch YouTube. They’ll
watch several videos in a row on the same topic to learn something.
A video is easier to follow than a blog, it’s more engaging than a podcast
and you can bring all of the media types together, Steve believes.
Listen to the show to discover how Steve feels about writing.
What tech Steve uses for his show and why
Steve sets his broadcasts up as screencasts, but uses an app so viewers
can also see his face as he explains the tech.
The why: Content creates a connection between the presenter and
viewer. Whether it’s a blog, podcast or YouTube video, there is an
intimate relationship between you, the speaker, and the audience. With
the vastness of the Internet, Steve believes we often lose that personal
engagement that happens when someone consumes our content. So we
need to make every effort to develop that relationship.
The how: Steve did more than 300 episodes of television shows
featuring demos, so he came to the process with a lot of experience. This
what he uses for his video setup:
 Mac computer
 Good-quality webcam (Logitech c930e webcam), along with
the Webcam Settings app
 A lighting kit (CowboyStudio lighting kit), along with F.lux
software to change screen colors
 ScreenFlow app for screencasting
 Chromakey Green Screen backdrop

Steve uses ScreenFlow to edit his videos.
The final piece of tech is a really good-quality audio setup. People will
watch bad video with good audio, but they will not listen to good video
with bad audio, Steve explains.
Listen to the show to discover how Steve adjusts the camera, lighting
and audio settings for his videos.
What Steve thinks about viral videos
Since we hear success stories of viral video hits, people think the
only path to success on YouTube is quick, massive growth. That’s not
true, Steve says. YouTube is like any social network. Apply the basics of
social networking to YouTube, develop your audience and give it a try.
Listen to the show to find out why consistency is the key to success.
How YouTube subscribers and recommendations help your
business
Steve decided to grow his YouTube channel during summer 2013, and
made a commitment to publish at least one new piece of content each
week (he has since increased it to two). The goal wasn’t to grow the
channel; it was to see if he could build a business or livelihood with
YouTube as his primary channel.

Getting a YouTube subscriber is no different than getting a Facebook
fan, Steve explains. When you post a new video, your subscribers will
get a notification (although how they get that notification depends on
their settings). Having a reasonable number of subscribers gives you
social proof that you’re a player in your area of expertise.
In 2 weeks, this video generated 5,719 views and 138 up votes.
The main bonus: When you have subscribers, it creates a bit of
momentum off the top when you post a new video. You’ll automatically
get a certain number of plays in the first 24 hours, which is crucial
for YouTube’s search engine. (It’s the second largest search engine in
the world.) The key is getting your videos recommended when people
are watching other videos.
Steve’s channel began gaining ground when his videos started getting
recommended, as people searched for keywords in videos he produced.
Listen to the show to discover what percentage of views Steve gets from
his videos being recommended.

Steve’s quest for 100,000 subscribers
When he really started to develop his channel in September 2013, Steve
had 4,000 or 5,000 subscribers. His first goal was to be at 10,000
subscribers by the end of 2013, and he hit it on December 29. He is
currently at 40,000 and intends to pass 50,000 subscribers this year.
At this level, he’s getting good traction. Steve just finished launching his
first successful online course on Evernote. He did a product launch with
a webinar and got a reasonable amount of sales from it. And a big part of
the support came from that YouTube community he developed.
For Steve, there’s little money to be made in advertising on YouTube.
With 40,000 subscribers and around 180,000 views per month (which is
just over 1 million minutes per month), Steve makes a little over $1,000
a month off AdSense. However, there are other revenue options like
promoting products as mentioned above.

There’s also a crowd funding website called Patreon, where people can
ask their community to support them financially. Steve uses Patreon and
gives incentives to viewers who contribute. This model also works for
podcasters.
Steve says the biggest difference between YouTube and network
television is that when he was on TV, he never knew who his audience
was, they just knew him. Now he knows his audience too. It’s smaller,
shares Steve, but the members are his friends.
Listen to the show to discover how Steve publishes and cross-promotes
his videos.
Hear how to grow your YouTube channel.
Discovery of the Week
Are you familiar with Skitch? Skitch is a cool screen capture and
annotation application that you can use on your desktop or mobile
device. It’s part of Evernote, and you can use it on Mac, Windows,
Android or iPhone devices.

Skitch lets you easily and quickly annote and markup images.
Take a photo or a screen capture, and then use Skitch to call attention to
something on it by drawing arrows or adding text on top of that picture.
Use these images for a blog post or a social media update. The best part
is that it’s integrated with Evernote, so your image will be available
anywhere the program’s installed. Check out Steve Dotto’s review of
Skitch.
Listen to the show to learn more and let us know how Skitch works for
you.
Other Show Mentions
Today’s show is sponsored
by Social Media Success Summit 2014.
This is our largest online event. It’s completely online, so no travel
involved. There will be three sessions each day spread over an entire
month. Each day has a theme, like deep dives into Google+, Facebook,
LinkedIn and Twitter marketing.

To help you do everything you could be doing with your social media
marketing, we have some spectacular sessions lined up.
We have more than 3,000 attendees from all over the world, from
solopreneurs to some of the biggest brands in the world. Do you want to
figure out how to best use YouTube, blogging, podcasting, Facebook,
Pinterest, Google+, Instagram or any of the major social networks? Are
you ready to take your social media efforts to the next level? Join us
from the comfort of your home or office.
Our 45 Social Media Success Summit speakers include Jay Baer, Mari
Smith, Mark Schaefer, Amy Porterfield, Bryan Kramer, Nichole Kelly,
Pat Flynn, Lee Odden, Joe Pulizzi, Kim Garst, Martin Shervington, Neal
Schaffer, Viveka von Rosen, Gideon Shalwick, Stanford Smith, Cliff
Ravenscraft, John Lee Dumas, Sue B. Zimmerman, Andrea Vahl and
Todd Wheatland.
If you want to learn more, visit here where you can check out all of the
speakers and the agenda. Make sure you grab your ticket before the price
goes up. We’ve got a lot of earlybird sales going on right now.
Key takeaways mentioned in this episode:
 Check out Dotto Tech and sign up for the newsletter.
 Learn about Steve’s courses: Evernote Made Easy and 3 Steps to
Inbox Zero.
 Watch Steve’s videos on YouTube.
 Follow Dotto Tech on Facebook, Twitter and Google+.
 Listen to the Geek Life with Steve Dotto podcast.
 Learn about the funding platform Patreon.
 Check out items for your home video studio: Logitech c930e
webcam, Webcam Settings app, CowboyStudio lighting kit, F.lux
software, ScreenFlow and Chromakey Green Screen backdrop.
 Explore Skitch to add notes or emphasis to your photos.
 Learn more about Social Media Success Summit 2014.
Help Us Spread the Word!

Please let your Twitter followers know about this podcast. Simply click
here now to post a tweet.
If you enjoyed this episode of the Social Media Marketing podcast,
please head over to iTunes, leave a rating, write a review and
subscribe. And if you listen on Stitcher, please click here to rate and
review this show.
Ways to subscribe to the Social Media Marketing podcast:
 Click here to subscribe via iTunes.
 Click here to subscribe via RSS (non-iTunes feed).
 You can also subscribe via Stitcher, SoundCloud and Blackberry.
What do you think? Do you post videos? How do you interact with
your subscribers? What sorts of tools and equipment do you
use/recommend? Please leave your comments below.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos

are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.

Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Grow YouTube Channel With Free Video Marketing Tips

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Grow YouTube Channel With Free Video Marketing Tips