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So you want to do a startup? Rashmi Sinha, SlideShare
Are you sure?
Who am I?
SlideShare...  ,[object Object]
Taking over the world  (one PowerPoint at a time!) ,[object Object],We are hiring!
1. Make your   app useful
Solve one problem really well
Make app social ,[object Object],[object Object],[object Object]
2. Speed is   imperative
Why startups  need speed?
Small & fast
Set the tone for speed ,[object Object]
Be agile ,[object Object]
The monster of expectations
3.   What  to build
Why we built  products we did ,[object Object],[object Object]
37signals:  Build less
Build for  right reasons ,[object Object],[object Object],[object Object],[object Object]
To build  a feature or  not to ,[object Object],[object Object],[object Object]
Loudest users OR  silent majority ,[object Object]
How to   double traffic ?
Anatomy of a  feature launch ,[object Object]
4. Ideas are   dime a dozen
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AWFUL IDEA  =  -1 WEAK IDEA  =  1 SO-SO IDEA  =  5 GOOD IDEA  =  10 GREAT IDEA  =  15 BRILLIANT IDEA =  20 Ideas are just a multiplier X http://www.oreillynet.com/onlamp/blog/2005/08/ideas_are_just_a_multiplier_of.html
Execution is all that matters
Care about  execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Understand   market size   (& revenue model)
http://www.flickr.com/photos/docman/5053155/
Potential  market size ,[object Object],[object Object]
Potential  revenue streams ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good  early legs ,[object Object],[object Object]
Revenue stream  impacts application ,[object Object],[object Object],[object Object],[object Object],[object Object]
Problems with   fremium
VC money? ,[object Object],[object Object],[object Object]
6. Get   advisors & angel   investors
SlideShare  advisors & angel investors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who?
7.   Outsource  what you can
Outsource  complexity ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. Working with   remote teams
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Synchronous  is must   Skype GoToMeeting
SCRUM End of day reports
9. How to   Launch
The Alpha Feedback to the embed No publicity Browser compatibility issues
How  developed   should a Beta be? ,[object Object],[object Object],[object Object],[object Object]
SlideShare launch ,[object Object],Alpha Stealth mode Open to all Launch Invite only
Initial Momentum
10. Use   metrics
What metrics? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get yourself a  shadow app ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Startup Metrics from Dave Mc Clure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Lifecycle & Conversion   Behavior 4. REFERRAL Emails & widgets Campaigns, Contests 5. Revenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, etc 2. Activation Homepage / Landing Page Product Features 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
Example Conversion   Metrics (note:  *not* actuals…  your mileage may vary.)   Category Conversion Status Conv % Est. Value Acquisition Visit Site   (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon  (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1 st  Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget/Acct Signup (anything that could lead to repeat visit) 5% $2 Retention Length of Session / # of Clicks (length/intensity of engaged visit, >180s) 10% $1 Retention Email Open/ RSS view -> Click/Repeat Visit (3+ visits in first 30 days) 3% $5 Referral Refer 1+ users who visit site 2% $1 Referral Refer 10+ users who activate 0.2% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25
Finally  ,[object Object],[object Object],[object Object],[object Object],We are hiring!

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So you want to do a startup

  • 1. So you want to do a startup? Rashmi Sinha, SlideShare
  • 4.
  • 5.
  • 6. 1. Make your app useful
  • 7. Solve one problem really well
  • 8.
  • 9. 2. Speed is imperative
  • 10. Why startups need speed?
  • 12.
  • 13.
  • 14. The monster of expectations
  • 15. 3. What to build
  • 16.
  • 18.
  • 19.
  • 20.
  • 21. How to double traffic ?
  • 22.
  • 23. 4. Ideas are dime a dozen
  • 24.
  • 25. Execution is all that matters
  • 26.
  • 27. 5. Understand market size (& revenue model)
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Problems with fremium
  • 34.
  • 35. 6. Get advisors & angel investors
  • 36.
  • 37. Who?
  • 38. 7. Outsource what you can
  • 39.
  • 40. 8. Working with remote teams
  • 41.
  • 42. Synchronous is must Skype GoToMeeting
  • 43. SCRUM End of day reports
  • 44. 9. How to Launch
  • 45. The Alpha Feedback to the embed No publicity Browser compatibility issues
  • 46.
  • 47.
  • 49. 10. Use metrics
  • 50.
  • 51.
  • 52.
  • 53. Customer Lifecycle & Conversion Behavior 4. REFERRAL Emails & widgets Campaigns, Contests 5. Revenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, etc 2. Activation Homepage / Landing Page Product Features 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
  • 54. Example Conversion Metrics (note: *not* actuals… your mileage may vary.) Category Conversion Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1 st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget/Acct Signup (anything that could lead to repeat visit) 5% $2 Retention Length of Session / # of Clicks (length/intensity of engaged visit, >180s) 10% $1 Retention Email Open/ RSS view -> Click/Repeat Visit (3+ visits in first 30 days) 3% $5 Referral Refer 1+ users who visit site 2% $1 Referral Refer 10+ users who activate 0.2% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25
  • 55.