15. FINANCIAL BLOGS
BY THE NUMBERS
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
16. LINKING DOMAINS
ALL BLOGS TOP 100
Median: 593 Median: 7,572
Average: 2,410 Average: 10,530
Highest: 139,210 Highest: 139,210
Lowest: 1 Lowest: 705
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
17. LINKING DOMAINS
ALL BLOGS TOP 100
Median: 593 Median: 7,572
Average: 2,410 Average: 10,530
Highest: 139,210 Highest: 139,210
Lowest: 1 Lowest: 705
Better than half the sphere. As good as a Top 100 blog.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
18. ALEXA
ALL BLOGS TOP 100
Median: 795,531 Median: 90,411
Average: 3,277,673 Average: 106,885
Highest: 11 Highest: 11
Lowest: 25,665,064 Lowest: 770,920
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
19. PAGE VIEWS PER MONTH
ALL BLOGS TOP 100
Median: 2,601 Median: 37,158
Average: 28,413 Average: 120,844
Highest: 1,891,584 Highest: 1,891,584
Lowest: 39 Lowest: 1,405
FROM COMPETE.
ABOUT 3X LOWER VERSUS DIRECTLY MEASURED.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
20. RSS SUBSCRIBERS
ALL BLOGS TOP 100
Median: 639 Median: 5,151
Average: 3,374 Average: 11,701
Highest: 114,284 Highest: 114,284
Lowest: 1 Lowest: 42
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
21. FACEBOOK PAGE LIKES
ALL BLOGS TOP 100
Median: 260 Median: 3,939
Average: 6,778 Average: 24,873
Highest: 862,662 Highest: 862,662
Lowest: 1 Lowest: 47
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
22. TWITTER FOLLOWERS
ALL BLOGS TOP 100
Median: 925 Median: 5,403
Average: 2,810 Average: 10,343
Highest: 123,970 Highest: 123,970
Lowest: 1 Lowest: 517
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
23. KLOUT SCORE
ALL BLOGS TOP 100
Median: 40 Median: 53
Average: 36 Average: 54
Highest: 79 Highest: 79
Lowest: 1 Lowest: 32
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
28. TOPICS BY FINANCIAL
BLOG 0 100 200 300 400
Financial Advice
Frugality
Investing
Personal Journey
Debt
Consumer
Family Finance
Deals & Coupons
Credit Cards
News
Career / Job
Retirement
Simple Living
College
Banking
Faith & Finances
Women & Finances
Small Business
Taxes
Food
Real Estate
Insurance
Green / Environment
Travel
Fashion
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
29. EXPECTED TOPICS
0 100 200 300 400
Financial Advice
Frugality
Investing
Personal Journey
Debt
Consumer
Family Finance
Deals & Coupons
Credit Cards
News
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
30. TOPICS WITH
OPPORTUNITY 0 5 10 15 20 25 30 35
Faith & Finances
Women & Finances
Small Business
Taxes
Food
Real Estate
Insurance
Green
Travel
Fashion
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
31. TAKEAWAY #2
YOU CAN WRITE
ABOUT ANYTHING
Finances touch every part of
our readers‟ lives.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
32. BROWSER SHARE
4 0 8/2011 – 8/2012
STATCOUNTER.COM
3 5
3 0
Internet Explorer
2 5
Chrome
Firefox 2 0
Safari
1 5
Opera
Other 1 0
5
0
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
33. CHROME IS TOP
BROWSER
4 5 Chrome overtakes IE as
4 0 top browser in May 2012.
3 5
3 0
2 5
2 0
1 5
Internet Explorer
1 0
Chrom e
8/2011 – 8/2012
5 Firefox STATCOUNTER.COM
0
Q 1 Q 2 Q 3
Q4
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
34. SMARTPHONE USAGE %
60
SOURCE: GOOGLE INSIGHTS
50
Over HALF the
40
population
30 will be using
20
smartphones
by end of the year.
10
0
Feb-11 Oct-11 Jan-12
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
35. TABLET USAGE %
18
16 SOURCE: GOOGLE INSIGHTS
14
1 in every 7 users
12
use a tablet to
10
browse Internet.
8
6
4
2
0
Feb-11 Oct-11 Jan-12
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
36. MOBILE vs PC VISITORS
16
SOURCE: STATCOUNTER
14
12
10
Mobile Visitor %
8
6
Mobile website 4
visitors are 2
doubling every year. 0
2009 2010 2011 2012
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
37. TAKEAWAY #3
THE SMALL SCREEN
IS BACK IN FORCE
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
38. SOCIAL NETWORKING
SOURCE: COMSCORE
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
39. What are the Social Media
Options for Bloggers?
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
44. Stats: Based on the Wise1000
• 79% of blogs use Twitter
– Average Number of Followers: 2,810
– Average Number Following: 1,360
• 53% have a Facebook
– Average Likes: 6,778
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
45. Facebook is Underused
Twitter
Facebook
Usage Followers
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
46. Twitter: Stats and
Patterns of the Top 50
Twitter Titans
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
47. Top 50 Twitter Titans Breakdown
29 are
PF Blogs
• Top 5 are Deals &
Coupons Blogs 21 are
Deals &
Coupons
Blogs
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
48. What are the Top Twitter
Deals & Coupons Bloggers
Doing?
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
52. 1. Share articles.
2. Interact with
followers.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
53. 1. Share articles.
2. Interact with
followers.
3. Get personal.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
54. Unexpected Findings for
the Top 50 Twitter Titans
• 6 haven’t tweeted in the last 2 months.
• Pretty even split between tweeting a lot and
tweeting a little.
• Only 11 employ a follow back strategy.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
56. Facebook: Stats and
Patterns of the Top 50
Facebook Titans
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
57. Top 50 Facebook Titans Breakdown
14 Are
• The Top 19 Facebook PF Blogs
Titans are Deals &
Coupons Blogs 36 Are
Deals &
Coupons
Blogs
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
58. What are Deals & Coupons
Bloggers Doing
Differently?
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
67. Overall Social Media
Strategies from the Heavy
Hitters: Wise1000 Top
Bloggers on What TO Do
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
68. “Hold occasional gift card giveaways - the
reader can qualify to win by liking and
answering a question about personal
finance.” -Andrew Schrage, Money Crashers
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
69. “The more you get personal and have FUN
on Twitter and other social media channels,
the more you‟ll „connect‟ with people.”
-J. Money, Budgets Are Sexy
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
70. “My only real strategy is to personally
and manually post updates.” -Jeremy
Vohwinkle, Generation X Finance
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
71. "We work to reach
out and support other
key influencers in the
savings and financial
blogosphere.” -Teresa
Mullins, Get Rich Slowly
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
72. “Asking open ended questions has been
the single best way to get people to
chime in on Facebook and Twitter.” -David
Weliver, Money Under 30
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
73. “Hosting events like
a weekly Tweetchat
is a great way to
engage followers
and get a discussion
going!” -Will Chen, Wise
Bread
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
75. “The worst strategy for me was having my twitter
feed duplicated on my facebook status updates
since I only used my personal facebook account
as a personal tool.” -David Ning, MoneyNing
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
76. “We initially failed to realize the importance
of Facebook in the marketing of our small
business.” -Andrew Schrage, Money Crashers
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
77. TAKEAWAY #4
Create and Use Your
Facebook Page
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
78. Don’t Be
Boring
J.
Money, Budgets Are Sexy
David Weliver, Money Under
30
GEEK AND POKE
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
80. “I have an email newsletter that ends up being one
of the more „social‟ outlets on my site. It‟s
practically the most social thing I do for
MoneyNing!” -David Ning, MoneyNing
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
81. Others Agree!
• “My email list is still • “I follow a few
my best way of people that send
communicating out really good
with my readers.” - weekly email
David Weliver, Money Under newsletters.” -Ben
30 Edwards, Money Smart Life
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
82. So What’s the Bottom Line?
STATE OF FINANCIAL BLOGOSPHERE – FINCON12