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Tristan Nitot - @nitot 

tnitot@mozilla.com
The Web is the
(mobile) Platform
a global community of people 

who believe that 

openness, innovation, and opportunity
are key to the continued 

health of the Internet.
Mozilla is
We’re known for the Firefox Web browser
The New Firefox: Easy to use, beautiful & customizable
Two things to keep in mind:
1 - We’re a 

not-for-profit 

organization	

!
2 - What we do, 

we do it for the Web
The future is mobile
Google Apple ???
MarketPlace Google Play AppStore
Operating
System
Android iOS
Hardware Motorola 	

& co
iPhone
Market
position
#1 #2 #3
Who’s going to be #3?	

Blackberry? Microsoft?Tizen? Ubuntu?
Mozilla’s vision: 	

«The Web is the 	

(mobile) Platform»
How do we get there?
Firefox for Android
Best ranked browser in Google Play Store
HTML5: Upgrade the Web so that
it can compete with native apps
https://wiki.mozilla.org/WebAPI
Vibration Motor
Hardware Keys
Proximity Sensor
Multitouch
NFC
Bluetooth
Accelerometer
Cameras
USB Access
Speaker
Microphone
Light Sensor
Gyro
Firefox OS


A complete, standalone
operating system for the
open Web, built entirely
using HTML5 & standard
Web APIs
Firefox OS: How an Open Web Phone
connects HTML5 to hardware
Hardware
Drivers
Linux Kernel
Gecko

(Mozilla’s Web Rendering Engine)
HTML5,

JavaScript & CSS

Certified
apps
Privileged

apps
Hosted
apps
{ System
Marketplace
Web
Security
Firefox Marketplace
https://marketplace.firefox.com/
•Affordable smartphone	

•More hardware choice	

•No gatekeepers: the Web is the
marketplace	

•Adaptive App Search (ability to search and
try apps before installing)
What’s in there for users?
•HTML5 Apps can be made available on
marketplaces or sell direct on the Web (no
gatekeepers, no middleman!)	

•The Web is a global platform that belongs
to everyone	

•HTML5 also runs on Android and iOS
What’s in there for
developers?
•Already millions of Web developers worldwide: long tail
of local apps	

•The Web is a global platform that belongs to everyone	

•Ability to control a section of the local Firefox
marketplace	

•Operator billing
What’s in there for
carriers?
6 Hardware manufacturers: ZTE, TCL (Alcatel OneTouch), LG,
Huawei, Sony, Foxconn + Qualcomm for the chipset	

6 devices available from LG, Alcatel One Touch & ZTE	

18 Carriers : America Movil, China Unicom, Deutsche Telekom,
Etisalat, HutchisonThree Group, KDDI, KT, Megafon, QTel, SingTel,
Smart, Sprint, Telecom Italia, Telefonica, Telenor, Telstra,TMN, &
VimpelCom	

Launched in Colombia,Venezuela, Spain, Brazil, Mexico, Peru &
Uruguay byTelefonica. Poland and Germany by DeutscheTelekom.
Hungary, Serbia and Montenegro byTelenor, Italy byTelecom Italia.
Worldwide partnerships
• 2 billion people will get on-
line in the next 5 years	

• They’re mostly feature-
phone users for now	

• Firefox OS runs on
inexpensive hardware	

• Will expand to more high-
end hardware in the future
For feature phone users upgrading to
their first smartphone
Contribute to Mozilla:
http://www.mozilla.org/contribute	

Build Mobile Web Apps:
https://marketplace.firefox.com/developers/ 	

https://developer.mozilla.org/
And now?
Build the digital future
we want, not the
fragmented one which
is handed down to us.
Thank you!

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The Web is the (mobile) platform

  • 1. Tristan Nitot - @nitot 
 tnitot@mozilla.com The Web is the (mobile) Platform
  • 2. a global community of people 
 who believe that 
 openness, innovation, and opportunity are key to the continued 
 health of the Internet. Mozilla is
  • 3. We’re known for the Firefox Web browser
  • 4. The New Firefox: Easy to use, beautiful & customizable
  • 5. Two things to keep in mind: 1 - We’re a 
 not-for-profit 
 organization ! 2 - What we do, 
 we do it for the Web
  • 6. The future is mobile
  • 7. Google Apple ??? MarketPlace Google Play AppStore Operating System Android iOS Hardware Motorola & co iPhone Market position #1 #2 #3 Who’s going to be #3? Blackberry? Microsoft?Tizen? Ubuntu?
  • 8. Mozilla’s vision: «The Web is the (mobile) Platform»
  • 9. How do we get there?
  • 10. Firefox for Android Best ranked browser in Google Play Store
  • 11. HTML5: Upgrade the Web so that it can compete with native apps https://wiki.mozilla.org/WebAPI Vibration Motor Hardware Keys Proximity Sensor Multitouch NFC Bluetooth Accelerometer Cameras USB Access Speaker Microphone Light Sensor Gyro
  • 12. Firefox OS 
 A complete, standalone operating system for the open Web, built entirely using HTML5 & standard Web APIs
  • 13. Firefox OS: How an Open Web Phone connects HTML5 to hardware Hardware Drivers Linux Kernel Gecko
 (Mozilla’s Web Rendering Engine) HTML5,
 JavaScript & CSS
 Certified apps Privileged
 apps Hosted apps { System Marketplace Web Security
  • 15. •Affordable smartphone •More hardware choice •No gatekeepers: the Web is the marketplace •Adaptive App Search (ability to search and try apps before installing) What’s in there for users?
  • 16. •HTML5 Apps can be made available on marketplaces or sell direct on the Web (no gatekeepers, no middleman!) •The Web is a global platform that belongs to everyone •HTML5 also runs on Android and iOS What’s in there for developers?
  • 17. •Already millions of Web developers worldwide: long tail of local apps •The Web is a global platform that belongs to everyone •Ability to control a section of the local Firefox marketplace •Operator billing What’s in there for carriers?
  • 18. 6 Hardware manufacturers: ZTE, TCL (Alcatel OneTouch), LG, Huawei, Sony, Foxconn + Qualcomm for the chipset 6 devices available from LG, Alcatel One Touch & ZTE 18 Carriers : America Movil, China Unicom, Deutsche Telekom, Etisalat, HutchisonThree Group, KDDI, KT, Megafon, QTel, SingTel, Smart, Sprint, Telecom Italia, Telefonica, Telenor, Telstra,TMN, & VimpelCom Launched in Colombia,Venezuela, Spain, Brazil, Mexico, Peru & Uruguay byTelefonica. Poland and Germany by DeutscheTelekom. Hungary, Serbia and Montenegro byTelenor, Italy byTelecom Italia. Worldwide partnerships
  • 19. • 2 billion people will get on- line in the next 5 years • They’re mostly feature- phone users for now • Firefox OS runs on inexpensive hardware • Will expand to more high- end hardware in the future For feature phone users upgrading to their first smartphone
  • 20. Contribute to Mozilla: http://www.mozilla.org/contribute Build Mobile Web Apps: https://marketplace.firefox.com/developers/ https://developer.mozilla.org/ And now?
  • 21. Build the digital future we want, not the fragmented one which is handed down to us.