Day 2 of the Google Analytics course delivered by Niddocks Internet Marketing for NPL and Business Link

4. Google Analytics History

5. Google Analytics Summary

7. Enabling your account for Google Analytics

8. Account setup and integration with your website

9. Integrating Google AdWords with Google Analytics

10. Goal Setup and Transaction tracking

11. Goal Funnel configuration

13. User access control

14. Customised Variables and User-Defined Variables

15. Tracking external traffic

16. Cross domain tracking

17. “ Super cookie” implementation

18. Improving data quality

19. Visitor analysis

20. Site usage analysis

21. Using Site Overlay

22. Inbound traffic analysis

23. Key phrase analysis

24. Configuring your dashboard

25. Using date comparison

26. Using Dimensions

27. Performance comparison

28. Alerts and Analytics Intelligence

29. Understanding cookies

30. Advanced Segmentation

31. Custom Reporting

32. Internal Site Search

33. Goal analysis & verification

34. Funnel Visualisation

35. Event tracking

36. Virtual Pageviews

37. Revenue metrics & transaction tracking

38. Conversion rate optimisation

39. Pivot tables

40. Exporting data

41. Using regular expressions to filter reports

42. Scheduling reports

43. Tracking “non Google” Campaigns

44. Any more questions? Rob Edlin [email_address] twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks