2016 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from Mobee Dick. Enjoy and have a great 2017!

1. YEAR IN REVIEW
2016
MOBILE
The most important data, moments
and trends of the passing year.

2. #mobile #yearinreview #2016
MARKET INSIGHTS

3. Mobile and tablet internet
usage exceeds desktop
Internet usage by mobile and tablet devices exceeded
desktop worldwide for the first time in October according to
independent web analytics company StatCounter.
StatCounter Global Stats finds that mobile and tablet devices
accounted for 51.3% of internet usage worldwide in October
compared to 48.7% by desktop.
Read more:
statcounter.com

4. 20% of mobile queries
are voice searches
During Google I/O, Google announced that 20 percent of
queries on its mobile app and on Android devices are voice
searches.
The range of virtual assistants, such as Siri, Cortana, Google
Voice Search/Now, Viv, Amazon Alexa, and now, Google
Home, are collectively training people to search using their
voices and to become more “conversational” with search and
mobile devices.
It’s becoming clear that voice searches are growing and voice
is the next big platform.
image source: Google
Read more:
searchengineland.com

5. Most of all apps downloaded
are owned by Facebook
The app boom is over.
Most people only use a few apps on their smartphones:
according to research conducted by comScore, smartphone
owners spend 80% of their time in their three most-used apps.
According to research by Nomura based on Sensor Tower
data, looking at both iPhone and Android app stores, Facebook
apps accounted for 62% of all app downloads
in June this year.
Read more:
businessinsider.com

6. 52% of online video is seen
on mobile devices
Mobile viewing now represents 52% of online video views, and
consumers are watching more mid- to long-form content on any
device, regardless of screen size, according to Ooyala's Third
Quarter 2016 Global Video Index.
This marks the second consecutive quarter in which more than
half of all online viewing was done on mobile devices,
according to the video/telecom research/services firm.
Ooyala study calls mobile viewing 'the new normal’.
image source: convergemg.com
Read more:
multichannel.com

7. 1 billion users access Facebook
only on mobile
Facebook has over 1.8 billion monthly active users, and since
November 1 billion of them are visiting the platform only on
mobile devices.
Facebook’s strength in mobile is an effect of strategy driven
directly by Mark Zuckerberg, who is a firm believer that most
online experiences will be mobile-only in the near future.
Read more:
wersm.com

8. WhatsApp grows
and hits 1 billion users
WhatsApp passed a significant milestone this year: the mobile
messaging service owned by Facebook now has 1 billion
users. That's good news for Mark Zuckerberg, who
spearheaded the jaw-dropping $19 billion acquisition of
WhatsApp two years ago on the promise it could grow to
become one of the world's most-used communication
platforms.
The company plans on monetizing WhatsApp by turning it into
a tool businesses can use to communicate with customers.
Read more:
blog.whatsapp.com

9. Facebook Messenger
hits 1 billion users
Facebook now has two messaging services with 1 billion users,
as WhatsApp hit the milestone in February and Messenger in
July.
Messenger has grown rapidly in 2016, gaining around 100
million active users every three months. The service hit 800
million users in January and 900 million in April. The app has
become the second most popular iOS app of all time (behind
Facebook, of course). It's been downloaded over 1 billion times
on Android, and 1 billion messages are sent between people
and businesses every month.
Read more:
theverge.com

10. Windows Phone market share
falls below 1%
Despite a global rise in smartphone sales, Microsoft's market
share has continued to fall. Kantar's numbers claim that many
Windows Phone users have been moving over to Android
devices in the past year.
The launch of Windows 10 Mobile has done little to reverse this
trend.
Read more:
windowscentral.com & idc.com

11. #mobile #yearinreview #2016
ACQUISITIONS

12. Verizon buys Yahoo
for $4.83 billion
After a months-long bidding process and many layoffs, Yahoo
has finally found a buyer. Verizon is officially acquiring Yahoo’s
core business for $4.83 billion in cash, which includes Yahoo’s
advertising, content, search and mobile activities.
The transaction is expected to close in Q1 2017.
Read more:
techcrunch.com

13. Nokia buys digital health firm
Withings for $191 million
Nokia has announced acquisition of Withings — a French
consumer electronics company focused on digital health — for
€170 million ($191 million) in cash.
The acquisition significantly boosted Nokia's portfolio of
wearables and fitness devices, bringing 200 Withings
employees and products — including its Activité smartwatch, E-
ink fitness tracker, and Bluetooth thermometer — into Nokia's
advanced technologies division.
Read more:
theverge.com

14. Microsoft buys LinkedIn
for $26.2 billion
This new deal means Microsoft can embed LinkedIn with
Skype, its email system and other enterprise products so that it
will be able to recreate the social network for enterprises.
With this deal Microsoft has bought one of the world’s most
influential, specialised, highly read, constantly-updated digital
media companies.
Reportedly, LinkedIn has 433 million users, more than a
quarter of whom are in the US. There are 106 million monthly
unique visitors to the website and in the first quarter of 2016
there were 45 billion page views, up from 37 billion the previous
quarter.
image source: Gizmodo
Read more:
news.microsoft.com

15. Fitbit buys smartwatch maker
Pebble
Digital health and fitness-tracking company Fitbit has
announced that it is buying key assets from smartwatch startup
Pebble.
Fitbit co-founder and CEO James Park said in a release that
the company “sees an opportunity to build on our strengths and
extend our leadership position in the wearables category.”
The acquisition was largely a grab for Pebble’s software assets
and smartwatch platform, and came at a time when the
consumer wearables industry is showing serious signs of
weakness.
image source: Pebble
Read more:
theverge.com

16. #mobile #yearinreview #2016
DEVICES

17. iPhone sales slows down
for the first time ever
Apple reported that the company's iPhone sales slowed for the
first time ever since the product launched in 2007 -- down
16.3% (from 61.17 million units sold in Q2 2015 to 51.19 million
in Q2 2016). As a result, Apple also reported a quarterly sales
decline for the first time since 2003.
Quarter later, Apple reported its second quarterly drop in
iPhone sales in its third quarter earnings.
Considering the iPhone takes up nearly two-thirds of the
company's revenue, this isn't good.
Read more:
forbes.com/Q2 & forbes.com/Q3

18. Apple launches iPhone7
and iPhone 7 Plus
The iPhone 7 and 7 Plus are Apple's newest iPhones, with
significant camera improvements, a new glossy black color,
better battery life, faster processors, and improved water
resistance implemented through a click-less haptic home
button and no headphone jack. The new iPhones launched on
September 16, 2016.
image source: Apple
Read more:
macrumors.com

19. Samsung launches Galaxy S7
and S7 Edge
Bigger batteries, better cameras, and waterproofing was the
highlights of Samsung's flagship this year.
After months of speculation, on 21 February 2016
Samsung has officially introduced the two latest flagship
phones in its long line of Galaxy handsets.
Samsung smartphone models dominated Android device sales
in first half of 2016 with estimated 13.3 million units shipped —
an astounding 2.3 percent share of all Android smartphones
shipped worldwide.
image source: Samsung
Read more:
theverge.com & digitaltrends.com

20. Samsung ends production of
Galaxy Note 7
Samsung has announced it's ending production of the Galaxy
Note 7 around the world, pulling the plug on the phone after a
months-long controversy over its defective, dangerous
batteries.
"Taking our customer’s safety as our highest priority, we have
decided to halt sales and production of the Galaxy Note 7," said
Samsung in a statement. The announcement follows news that
the company is recalling all Note 7 devices, including the
supposedly safe replacement phones.
image source: gannett-cdn.com
Read more:
theverge.com

21. Google launches Pixel - the best
Android phones of 2016
The Pixel and Pixel XL debuted alongside a fully featured
ecosystem of products, all of which are made by Google. The
Daydream View virtual reality headset, Google Home, and the
new Chromecast Ultra all compliment the Pixel phones. With
this robust lineup, Google has laid the groundwork for an
exciting new future as a hardware company on the same scale
as Apple and Samsung. Indeed, its Pixel phones rival the
iPhone 7 and Galaxy S7 in terms of power, software, camera
tech, and premium design. The Pixel can go toe-to-toe with the
best smartphones ever made.
The Pixel phones are the very best Android phones you can
buy, period.
image source: Google
Read more:
digitaltrends.com

22. Google suspends its modular
Project Ara smartphone
Ara Project was a concept design, developed at Google, that
reimagined the smartphone as a series of smaller, LEGO-style
bricks that could be attached, rearranged, and swapped out in
seconds. The logic was borrowed from the high-end PC
market, where various aspects of the computer can be
changed endlessly in lieu of replacing the whole package every
couple of years.
This year Google has confirmed reports saying Project Ara
smartphone project has been suspended. The decision was
reportedly made by Google hardware chief Rick Osterloh,
who's been trying to streamline the company's seemingly
disorganized product lineup.
image source: Google
Read more:
theverge.com

23. BlackBerry releases only
Android devices
In BlackBerry’s statement, company CEO John Chen
announced that its BB10 operating system will take a back seat
this year as the company intends to launch two Android-
powered devices to accompany the BlackBerry Priv.
The devices that hitched the market was DTEK50 and
DTEK60. The physical keyboard, a prominent feature among
BlackBerry phones, remained in in the new devices’ form factor
to stand out among other Android powered smartphones in the
market today.
image source: Blackberry
Read more:
betanews.com

24. Microsoft's HoloLens
is available for preorder
Microsoft HoloLens was unveiled at Microsoft’s 21 January
Windows 10 event.
Microsoft HoloLens is the first completely wireless, self-
contained holographic computer on the market. HoloLens is a
“mixed-reality” device. Unlike virtual reality, which takes over
your entire vision and hearing to transport you to another
environment or experience, augmented reality complements
the world around you.
The tech giant designed HoloLens to be used in the workplace
first and foremost.
image source: Microsoft
Read more:
cnet.com

25. The consumer version of Oculus
Rift has started shipping
The Rift virtual reality headset was supposed to arrive in Q1 of
2016 and it kept its promise.
At the beginning of April 2016 the first consumer versions of the
company's Rift virtual reality headset arrived at preorder
customers' doors.
For the VR enthusiasts and gamers that have been following
Oculus since its Kickstarter went live in August 2012, this was a
moment that's always felt perpetually in the future, separated
by yet another development kit or prototype.
Read more:
theverge.com

26. Facebook's Oculus Rift
is not ready yet
Mark Zuckerberg, who announced the new headset at Oculus’
developer conference in San Jose, Calif. in October, said
development is still ongoing and did not say when the device
would be publicly available. “We have a demo,” he said, “but
we don’t have a product yet.”
Nevertheless, Zuckerberg showed how it's gonna make
virtual reality social.
image source: cnet.com
Read more:
cnet.com

27. Snapchat Spectacles - first
hardware from social giant
In September Snapchat CEO Evan Spiegel announced
company rebranding to Snap Inc. in order for the company to
be positioned as a "camera company," and the Spectacles are
its first product.
Spectacles are connected sunglasses that record video
snippets that get saved to Snapchat Memories. Its camera has
a 115-degree lens meant to more closely approximate how
humans see.
image source: Spectacles
Read more:
cnet.com

28. The next big thing in wearable
tech may be ear computers
The future of “smart” wearable devices could be in your ear,
according to the “wireless evangelist” Nick Hunn.
Hunn is working on a new market forecast report for wearable
tech, and wrote in a preview that he expects “hearables,” or
smart earbuds, to be worth over $5 billion by 2018. For context,
a recent forecast made by Credit Suisse TMT and Retail
Teams predicted a total market of $30 to $50 billion for
wearables by that year.
Read more:
qz.com

29. #mobile #yearinreview #2016
PLATFORMS

30. Facebook launches Messenger
Platform
At F8 conference in San Francisco on April 12 Facebook
launched the beta version of the Messenger platform, opening
up a set of APIs so developers can create their own chat bots.
This allows businesses to develop their own bot accounts that
can interact with Facebook users. Bots created at launch
include weather services, CNN news, 1-800-Flowers and the
interactive fiction adventure Zork.
image source: Facebook
Read more:
techcrunch.com

31. Google releases Android 7.0
Nougat
At the Google I/O 2016 keynote on May 18, Google announced
the release of a beta-quality version of Android 7.0 Nougat.
This third developer preview focused on three areas:
performance, security and productivity. Native VR support was
also confirmed with a new VR platform called Daydream.
image source: Google
Read more:
androidpit.com

32. Google delays launch of
Android Wear 2.0 to next year
Google first announced Android Wear 2.0 at its I/O developer
conference in May, with a promise to roll it out to all users later
this year. It has now delayed those release plans in favor of
more developer previews; today it launched the fourth of these.
Just like before, there is no way to get an over-the-air update to
Android Wear 2.0 for your watch, so this release is still squarely
aimed at developers. Unlike some earlier previews, this update
does include some major new features, though.
image source: Moto 360
Read more:
techcrunch.com & theverge.com

33. #mobile #yearinreview #2016
TRENDS

34. Personal livestreaming trend
on the rise
Livestreaming has been around in the U.S. for years but hasn’t
really taken off at mainstream scale yet. There are plenty of
mobile apps around the world for it, from Snapchat and
Periscope to Flipagram, Inke, Instagram Stories, Live.me,
Meerkat, Momo, Twitch, YouNow, YY, and so on. Since
Facebook Live was launched for everyone in April 2016,
personal livestreaming trend truly exploded.
Yet as with previous new forms of mobile self expression, it’s
taking off in China in particular: For instance, roughly 46% of
China’s internet population used a livestreaming app in June
2016. Huachuang Securities estimated the mobile
livestreaming market opportunity to be a $1.8B industry last
year, expanding to $15.9B by 2020.
Read more:
a16z.com

35. Big names join forces to
create Global VR Association
Google, HTC, Oculus, Samsung, Sony and Acer have joined
forces to create the Global Virtual Reality Association (GVRA)
which aims to “unlock and maximize VR’s potential”.
What many in the VR community have been thirsting for is
some unification of standards in terms of software and
hardware. Games bought in the Oculus store don’t play on the
Vive or PS VR. Sensors for the Vive don’t work on Oculus.
Sony doesn’t play nice with anyone else’s standards etc. etc.
In 2016 VR went mainstream.
image source: GVRA
Read more:
techcrunch.com

36. Facebook, Amazon, Google, IBM
and Microsoft partnership on AI
Data is becoming an important currency for the modern world.
The data’s value is rooted in its applications to artificial
intelligence. Whichever company owns the data, effectively
owns AI. Right now that means companies like Facebook,
Amazon, Alphabet, IBM and Microsoft have a ton of power.
In an act of self-governance, these five companies came
together to announce the launch of the new Partnership on AI.
The group is tasked with conducting research and promoting
best practices. They will come together frequently to discuss
advancements in artificial intelligence. The group also opens up
a formal structure for communication across company lines.
image source: Partnership on AI
Read more:
techcrunch.com

37. Tay and Zo - Microsoft’s
chatbots with AI inside
On March 23 2016, Microsoft’s first public chatbot, Tay, came
online and began to learn at a geometric rate. Internet users
spout it racist, sexist and pornographic remarks. It took less
than 12 hours for Tay to move from a bright-spirited collection
of poorly considered responses to an alt-right ideologue.
Microsoft pulled the bot down 16 hours later.
Nine months after it, Microsoft is letting users try a new chatbot.
The new one is called Zo and it refuses to discuss politics and
steers clear of racism. Microsoft learned from its early mistake,
though: Instead of Twitter, Zo is currently only available on Kik
Messenger, with eventual plans to bring her to other services
over time.
image source: thedrum.com
Read more:
extremetech.com

38. Fake news’ problem
is getting bigger
The fake news problem we’re facing isn’t just about articles
gaining traffic from Facebook timelines or Google search
results. It’s also an issue of news literacy — a reader’s ability to
discern credible news.
Platforms like Google AMP, Facebook Instant Articles, and
Apple News are further breaking down the relationship between
good design and credibility. In a platform world, all publishers
end up looking more similar than different. That makes
separating the real from the fake even harder.
Facebook is working on to address the issue of fake news and
hoaxes and this year launched few updates for News Feed.
Read more:
theverge.com

39. Progressive Web Apps
gain popularity
Last year, developers at Google created Progressive Web
Apps, an interactive experience that has features of both
a website and a mobile app. During a session at Google I/O
2016, Alex Russell, a software engineer at Google leading the
project, stated that Progressive Web Apps “blur the line
between Web content and apps, but they keep the strengths of
the Web.”
Essentially, Progressive Web Apps allow for app-like user
experience on a mobile browser. Users can interact with mobile
web pages that have the look, feel and functionality of an app
— including push notifications, offline accessibility, and the
ability to add a shortcut to your device’s home screen —
without having to visit an app store.
Read more:
searchengineland.com

40. #mobile #yearinreview #2016
APPLICATIONS

41. The rise and the fall of
Pokémon Go
Pokémon Go, released on July 2016, was no doubt the most
popular and the most profitable mobile game. By the second
week of July, Pokémon Go was downloaded and played by
more than 40 million people.
In Pokémon Go, players use their phones to capture virtual
creatures that appear to be hovering in their immediate vicinity
in the real world.
After 3 months after the premiere around 70 to 80 percent of
Pokémon Go's peak player base have either left or stopped
playing the game. Boredom and lack of features are the most
common reason cited by those who left.
Read more:
wsj.com & newseveryday.com

42. Prisma - the iPhone app
of the year
Photo editing apps are generally a dime a dozen, all offering
slight variations on the same basic features: Film-style filters,
crop and resize tools, red eye reduction and so on.
Prisma stands out from the pack by using complex algorithms
to transform your images into vibrant and unique works of art. A
recent update means it can now do the same for video, too. It
takes some practice to know which filters will work the best with
which photos, but once you nail it, the payoff is sweet.
Apple named "Prisma" as the iPhone App of the Year.
image source: Prisma
Read more:
time.com

43. Snapchat’s copy cats
prove its dominance
Snapchat is still one step ahead it’s big competitors, moreover
it still sets the trends and surprises with it’s new moves.
Snapchat has got so big and draw so much users’ attention
that other big social companies decided to copy it. Instagram
launched its version of Snapchat with Instagram Stories,
Facebook released Messenger Day. Even if this new features
catch on copying other platform only shows the strenght of the
inicial idea’s owener.
At the end of the day Snapchat has over 150 million daily active
users.
Read more:
expandedramblings.com

44. Meerkat releases new app:
Houseparty
Houseparty is an app for video chatting with friends that the
company is calling a "synchronous social network" — a place
to be together even when you’re apart.
Built under a pseudonym for 10 months, the app for Android
and iOS has been gaining traction among young people around
the country — and it’s closing in on 1 million users. Its creators
say it encourages users to have frequent, candid conversations
with their friends and family.
image source: Houseparty
Read more:
theverge.com

45. Google releases two new
messaging apps: Allo and Duo
Much like how Apple splits up iMessage and FaceTime, Allo is
a messaging app with a resident chatbot, Duo is a video
chatting app, completely dedicated to a video-only experience.
Google is making a new AI-powered foray into messaging with
Allo. It’s a mobile-only app that you sign up for with your phone
number and have the option of connecting to your Google
account. One of Allo’s distinguishing features is the Google
Assistant: Users will be able to call on the Assistant for
information and automatically generated replies.
image source: Google
Read more:
theverge.com

46. Google announces "Google
Assistant"
"Google Assistant" essentially performs the same tasks as
other Google interfaces do, but in a conversational mode. It
doesn't have a name, it just has the power of Google and its
deep mine of data behind it.
In the past few years, we've seen every other big tech company
launch a personal assistant: Apple's Siri, Amazon's Alexa,
Microsoft's Cortana, Facebook's M. All are already iconic
assistants with distinct personalities — or at least with the
distinct sense that they have personalities. That's mainly
because each has a name and a personified intelligence that
you imagine you relate to. To be blunt, none of them are quite
as capable as Google.
image source: Google
Read more:
theverge.com

47. Amazon GO - first grocery store
without a checkout line
Amazon is testing a grocery store in downtown Seattle that lets
customers walk in, grab food from the shelves and walk out
again, without ever having to stand in a checkout line.
Customers tap their cellphones on a turnstile as they walk into
the store, which logs them into the store's network and
connects to their Amazon account through an app.
The service is called Amazon Go. It uses machine learning,
sensors and artificial intelligence to track items customers pick
up. These are then added to the virtual cart on their app. If they
pick up an item they later decide they don't want, putting it back
on the shelf removes it from their cart.
image source: Amazon
Read more:
usatoday.com

48. Uber bets on artificial
intelligence
In November 2016 Uber released major update to iOS and
Android ride app. The new update completely revamps the
Uber UI and brings Artificial Intelligence (AI)-based algorithm to
enrich the Uber ride experience.
"Since our last redesign in 2012, our app has become
complicated and harder to navigate. To recapture the clean and
simple aesthetic of the original Uber experience—without
sacrificing the choice our riders now expect—we rebuilt a
faster, smarter rider app completely from the ground up," Yuhki
Yamashita, Uber product manager, said on the official blog.
image source: ibtimes.co.in
Read more:
ibtimes.co.in

49. Instagram tests shoppable
photo tags
Instagram wants you to shop without always having to interrupt
your scrolling with a browser window. It started showing
shoppable tags on photos from 20 retail brands like Kate
Spade and JackThreads to iOS users in the US.
The retailers tag products in their photos, which are hidden
behind a “Tap to view products” button. After selecting their
product of choice, users see an in-app details page with a
specific product’s price, description, additional photos, and a
“Shop Now” button to buy it on the web.
Instagram won’t take a cut of purchases,and instead plans to
monetize the product by allowing brands to pay to show their
shoppable photos to people who don’t follow them.
image source: Instagram
Read more:
techcrunch.com

50. Gboard - a new keyboard
from Google
In December Google officially announced that it’s rebranding its
Google Keyboard application for Android users to “Gboard,” the
name sported by its newer keyboard app that sports a fully
integrated Google Search engine, emoji and GIF search, and
more.
Gboard was first launched on iOS as a means of giving Google
a better way to integrate its search engine on users’ devices.
Instead of putting it into a separate app, Google bundled
search into the screen people use the most – their keyboard.
No more app switching!
image source: Google
Read more:
blog.google

51. Number26 gets a full banking
license
New technologies, innovations and business models are
getting more and more disruptive, they can take down big and
established firms and even whole industries. Uber, AirBnB, and
Netflix are just the beginning: similar changes are just around
the corner for financial, energy, motor, and even clothes
industries.
Number26, Berlin-based startup, is trying to reinvent the bank.
After partnering with Wirecard for the banking back end,
attracting 200,000 users and raising tens of millions of dollars,
the company now has a full banking license to operate in
Europe.
image source: Techcrunch
Read more:
techcrunch.com & millennialdisruptionindex.com

52. Vine was created with the intend to be everyday video sharing
tool. And yet, almost immediately, the 6-seconds clips app has
became creative challenge and a tool for experimentation.
Twitter, who has bought Vine in 2012, said it would shut down
Vine’s mobile app some time in the next few months. Vine’s
small, New York-based team struggled to grow its user base or
find ways to make money. While Vine once boasted a
commanding lead over other social video apps, it failed to keep
pace as competitors added features
Twitter is discontinuing its Vine
and killing off the mobile app
Read more:
medium.com

53. Facebook shuts down
Notify app
Facebook is shutting down Notify, the 7-month-old app that let
you subscribe to push notifications from your favorite
publishers.
More than 70 partners used the app to send users alerts about
the day’s top stories, including CNN, Bloomberg, and Vox
Media.
Facebook says the technology that powers Notify will be
absorbed into other products. Chief among them: Messenger,
where some news outlets are already experimenting with
delivering the news via chatbots.
image source: newsroom.fb.com
Read more:
theverge.com

54. Netflix adds offline viewing
for smartphones and tablets
Netflix has finally delivered on something users have been
asking for basically since it first arrived; offline playback.
The streaming media company announced in November that
users will be able to download select Netflix content for use
while they’re away from a data connection.
Netflix has added a “download” button for select films and TV
shows, and plans to add more to the catalog of available titles
in the future.
image source: Netflix
Read more:
techcrunch.com

55. Android Instant Apps -
new approach to native apps
Instant Apps, a new Android feature Google announced at its I/
O developer conference this year but plans to roll out very
slowly, wants to bridge the gap between mobile apps and web
apps by allowing you to use native apps almost instantly —
even when you haven’t previously installed them — simply by
tapping on a URL.
Typically, downloading and installing an app would take a
while, but with Instant Apps, developers will have to partition
their apps into small, runnable parts that can start within a few
seconds.
Read more:
androidpolice.com & techcrunch.com

56. Jarvis - Zuckerberg’s experiment
on artificial intelligence
At the end of this year Mark Zuckerberg, the owner of Facebook,
sums up his efforts in building a simple AI to run his home.
“So far this year, I've built a simple AI that I can talk to on my
phone and computer, that can control my home, including lights,
temperature, appliances, music and security, that learns my
tastes and patterns, that can learn new words and concepts, and
that can even entertain Max. It uses several artificial intelligence
techniques, including natural language processing, speech
recognition, face recognition, and reinforcement learning, written
in Python, PHP and Objective C.”
Read more:
facebook.com & gadgets.ndtv.com

57. #mobile #yearinreview #2016
MARKETING

58. Apple iAd’s app network
is shutting down
iAd was a mobile advertising platform developed by Apple
allowing third-party developers to directly embed
advertisements into their applications.
At the beginning of the year Apple announced that the whole of
the iAd network is going away — developers will not be able to
include any ad banners in their apps after June 30.
Read more:
marketingland.com

59. Google begins mobile-first
indexing
Google begins mobile-first indexing, using mobile content for all
search rankings.
Google explained that it sees more mobile searches than
desktop searches on a daily basis. But when Google looks to
evaluate a page’s ranking in Google, it looks at the desktop
version of the site. To fix this, Google will look at the content,
links and structured data of the mobile version of your site if
one is available.
It’s the first move in Google's shift to looking primarily at mobile
content, rather than desktop, when deciding how to rank
results.
Read more:
searchengineland.com

60. Google warns it will crack down
on “intrusive interstitials”
Google will reinforce its emphasis on the mobile search
experience with a new penalty affecting "intrusive interstitials"
on mobile web pages.
Pages that show intrusive interstitials provide a poorer
experience to users than other pages where content is
immediately accessible. This can be problematic on mobile
devices where screens are often smaller. To improve the
mobile search experience, after January 10, 2017, pages
where content is not easily accessible to a user on the
transition from the mobile search results may not rank as
highly.
Read more:
webmasters.googleblog.com

61. THANK YOU
FOR READING!
© The author of this presentation is Monika Mikowska.
Monika works at mobile UX Design studio, Mobee Dick.
Say hello at monika@mobeedick.com or follow her on Twitter.
P.S.
Jadwiga, Karolina, Mariusz, Robert - thanks for your invaluable support <3