Know and act before something happens!
Take care of your loved ones, easily and non-intrusively
Keep calm knowing they are safe at all times
Use smartphones and bio-sensor technology to keep an eye on your elderly loved ones
Help others and let yourself be helped
Share the care with your family and friends
4. TAM: 1,2B€, SAM: 600M€, SOM: 150M€ / year*
*Subscription from 10€ / family / month
Market
4
Population 820M
EU & USA
2012
= 10M
Seniors(60-80y) 100M
Caregivers 180M
With problem 280M = 34% of population
5. Why now ?
• The group aged 60-80 lives with children worried about
them – (in)dependent active seniors
• No institutional-care for active & healthly seniors group
• Mobile and bio-sensor technology advancements during
last years
5
200
300
400
500
600
700
800
900
1000
2010 2020 2030 2040 2050
Population
People with problem
200
400
600
800
1000
Population
Potential
users
Population 820M
EU & USA
2012
= 10M
Seniors(60-80y) 100M
Caregivers 180M
With problem 280M = 34% of population
6. Why now ?
• The group aged 60-80 lives with children worried about
them – (in)dependent active seniors
• No institutional-care for active & healthly seniors group
• Mobile and bio-sensor technology advancements during
last years
6
200
300
400
500
600
700
800
900
1000
2010 2020 2030 2040 2050
Population
People with problem
7. Why now ?
• The group aged 60-80 lives with children worried about
them – (in)dependent active seniors
• No institutional-care for active & healthly seniors group
• Mobile and bio-sensor technology advancements during
last years
7
0
100
200
300
400
500
600
700
800
900
2010 2020 2030 2040 2050
Population
People with
problem
8. Competition
Competition Tele-health manufacturers
Mobile apps markets
InvisibleCare
advantages over
existing
competition
++ Flexibility, full customer
adaptation
++ Focus on 60-80y group –
active seniors
++ Informal caregivers network
++ Senior smartphone remote
setup
Conclusion Focusing on mid segment
seniors
8
10. Technology
• Our bio-sensor mobile framework for
different teleHealth, sport, senior-care
projects
• Using several different sensors (ECG,
HR, Posture, SpO2, activity, BR, blood
sugar,....) for different use cases
• Part of several EU funded projects
(CHIRON, Relaxed Care...)
• 3 year technological competitive
advantage! 10
11. Business model
From general mobile applications for seniors to bio-
sensor mobile applications for families
• B2B customers; using mobile apps to stir
their interest
• Sales channel - indirect
• care organizations, insurance, bio-sensor
companies, telcos* *we are in contact with 10
organizations that are currently testing InvisibleCare
• Revenue streams
• freemium, in-app purchases, *additional
services
*subscription from 10€/family/month
11
12. Our team – more than 100y in
IT/Mobile
12
Jure Lampe
CEO, founder
AdaptA, VOP, Mobili
20y in mobile
research&dev.
Gorazd Norčič, MBA
Advisor
CIMBA, Quollective
Tomaž
Gregorič, MsC
CIO
VOP, Spinaker
20y in mobile
Mirko Oblak
15+y Int. sales
Bull, Eicon,
Iskratel
6
developers
13. Why us?
First satisfied end-customers
First sales partners/distributors in the EU
Experienced and dedicated team sharing
the same problem
13