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- 1. Media Training: Social Media Training and Strategy Despina Pappas PR and Marketing Coordinator BroadBased Communications
- 2. •PR and Marketing Coordinator •Digital Project Management •Social Media Fiend •Flagler College Graduate & past tour guide •Volunteer •Elephant Lover Despina A. Pappas
- 4. Strategy •What are you goals for Social Media? •What SM Outlets would you like to use? •Make a schedule! Editorial calendars are not just for publications. Online Policy Does your company/organization have an online policy? If yes, know it. If no, create it!
- 5. Tools
- 6. Best Practices The Dos and the Don’ts of your online presence. “House Rules” document on your pages. “Right to Delete” Policy.
- 7. Quick Tips 1.Create a strategy, and stick to it 2.Cultivate a strong community 3.State your purpose and your request in a clear matter 4.Create BUZZ and excitement 5.Do your research and learn the lingo 6.Keep talking! 7.Think outside the box (Causes, contests, events – try anything once)
- 8. Case Study
Notas do Editor
- Video. Updated each year, really interesting points.
- Create a strategy. Plan ahead – monthly focus, daily focus, make spreadsheets. Online policy – what you are allowed to talk about online, time sensitive materials, who is tasked with updates and who has access.
- Facebook, Twitter, Google +, LinkedIn, Pinterest, etc. Hootsuite, Tweet Deck, Facebook Scheduling, Klout. Which is best for your audience and your message.
- RULES. These also include your audience.
- RULES. These also include your audience.
- Fashion on the Fly event. Bloggers/Media personalities invited to participate in a contest. 30 minutes to dress mannequins according to a secret theme. HUGE social media interactions. These can be cost effective and helpful.
- RULES. These also include your audience.