This document discusses how social media, mobile devices, and location-based services (SoLoMo) are evolving business and e-commerce. It notes that most people are on social media and have smartphones, allowing local businesses to better connect with potential customers anywhere. The trend is driving more e-commerce as smartphone usage increases access to the internet for shopping. Within two years, e-commerce is predicted to dominate more markets as businesses need an online presence to stay relevant.

1. SoLoMo – Business Evolution
Cuartero, John Brian D.

2. Social
• Social media websites are there to connect with
our friends.
• There are friends that are possible customers for
marketing.
• Almost everyone has an account to atleast one
social media website.

3. Local
• There is always a
market within your
reach.
• Things are made local
by the social media
and almost everyone
can see.

4. Mobile
• It is known that there is a boom in the smart
phone industry.
• Applications are always included whenever you
use a smart phone.

5. Social Media is the life of many.
• There are apps for
many social media
websites that are
installed in smart
phones.
• We also know that
people can’t seem
to take away their
attention from
their phones.

6. The effect on e-commerce
• It will make e-commerce easier since everyone
has access to a smart phone or the internet.
• This will also help the boom of the e-commerce.
• E-commerce will then be present in almost every
type of business.

7. The trend in 2 years
• Still increase in the number of smart phone
users.
• Everyone will have access to the internet via
their smart phones.
• This will help increase sales because the market
is in the palm of the consumers.

8. E-commerce dominates the market
• Every business would have to use e-commerce to
stay relevant.
• The use of e-commerce will continuously
improve because of the competition.