Kolaveri Di - Official Case Study

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The official case study of the viral phenomenon called 'Kolaveri'. The viral marketing of this campaign was strategised and executed by Jack in the Box Worldwide.

Tecnologia Diversão e humor

#Kolaveri Story (meaning: Deadly Story) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Click in Slideshow mode to watch video on YouTube

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Click in slideshow mode to watch the video

Massive Search Trend Typing ‘Why’ on You Tube throws up Kolaveri Di

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