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The State of App Downloads and Monetization: Global

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InMobi
InMobi

This infographic capture the trends and patterns in the mobile app world as witnessed on our network for the period of Q1-2015.

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POPULAR APP DOWNLOAD DESTINATIONS 14% 17% 13% USA CHINA 9% INDIA 11% INDONESIA PHILIPPINES 16 PHILIPPINES 15 INDONESIA 7 MALAYSIA 3 RUSSIA 3 SOUTH KOREA IOS PREMIUM OVER ANDROID 407 SOUTH KOREA 89 USA 84 CHINA 66 INDONESIA 65 INDIA CATEGORY SHARES AND COSTS APP CRAZY NATIONS www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS EARNINGS FROM APP DOWNLOAD = eCPMs COST OF APP DOWNLOAD = CPD iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX CHINA 124268 PHILIPPINES 13 INDIA 48 INDONESIA 19 164 103 159 35 47 USA CPD eCPM = Share of app downloads % SHARE OF DOWNLOADS BY COUNTRY CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE BASED ON Q1 2015 DATA Cost = CPD 73% GAME 8% COMMUNICATION 6% mCOMMERCE 6% ENTERTAINMENT 2% BUSINESS GAME 110 COMMUNICATION 62 mCOMMERCE 65 ENTERTAINMENT 43 BUSINESS105 COST OF APP DOWNLOADS June | 2015 THE STATE OF APP DOWNLOADS AND MONETIZATION Insights

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The State of App Downloads and Monetization: Global

  • 1. POPULAR APP DOWNLOAD DESTINATIONS 14% 17% 13% USA CHINA 9% INDIA 11% INDONESIA PHILIPPINES 16 PHILIPPINES 15 INDONESIA 7 MALAYSIA 3 RUSSIA 3 SOUTH KOREA IOS PREMIUM OVER ANDROID 407 SOUTH KOREA 89 USA 84 CHINA 66 INDONESIA 65 INDIA CATEGORY SHARES AND COSTS APP CRAZY NATIONS www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS EARNINGS FROM APP DOWNLOAD = eCPMs COST OF APP DOWNLOAD = CPD iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX CHINA 124268 PHILIPPINES 13 INDIA 48 INDONESIA 19 164 103 159 35 47 USA CPD eCPM = Share of app downloads % SHARE OF DOWNLOADS BY COUNTRY CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE BASED ON Q1 2015 DATA Cost = CPD 73% GAME 8% COMMUNICATION 6% mCOMMERCE 6% ENTERTAINMENT 2% BUSINESS GAME 110 COMMUNICATION 62 mCOMMERCE 65 ENTERTAINMENT 43 BUSINESS105 COST OF APP DOWNLOADS June | 2015 THE STATE OF APP DOWNLOADS AND MONETIZATION Insights