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POPULAR APP DOWNLOAD DESTINATIONS
15%
18%
USA CHINA
6%
INDIA
12%
INDONESIA
PHILIPPINES
21
PHILIPPINES
19
INDONESIA
10
RUSSIA
4
MALAYSIA
3
SAUDI ARABIA
IOS PREMIUM OVER ANDROID
211
SOUTH
KOREA
142
RUSSIA
117
MALAYSIA
85
CHINA
56
INDONESIA
CATEGORY SHARES AND COSTS
APP CRAZY NATIONS
www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi
PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS
EARNINGS FROM
APP DOWNLOAD
= eCPMs
COST OF APP
DOWNLOAD
= CPD
iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX
CHINA
119210
PHILIPPINES
5
MALAYSIA
28
SAUDI ARABIA
53
189 123 110 108 65
USA
CPD
eCPM
= Share of app downloads
% SHARE OF DOWNLOADS BY COUNTRY
CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE
BASED ON Q2 2015 DATA
Cost = CPD
71% GAME
8% mCOMMERCE
6% COMMUNICATION
5% TRAVEL
4% ENTERTAINMENT
GAME 91
mCOMMERCE 52
COMMUNICATION 41
TRAVEL 47
ENTERTAINMENT 62
COST OF APP DOWNLOADS
GLOBAL | JULY 2015
THE STATE OF
APP DOWNLOADS AND
MONETIZATION
Insights
15%

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The State of App Downloads and Monetization Infographic : Global Q2 2015

  • 1. POPULAR APP DOWNLOAD DESTINATIONS 15% 18% USA CHINA 6% INDIA 12% INDONESIA PHILIPPINES 21 PHILIPPINES 19 INDONESIA 10 RUSSIA 4 MALAYSIA 3 SAUDI ARABIA IOS PREMIUM OVER ANDROID 211 SOUTH KOREA 142 RUSSIA 117 MALAYSIA 85 CHINA 56 INDONESIA CATEGORY SHARES AND COSTS APP CRAZY NATIONS www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS EARNINGS FROM APP DOWNLOAD = eCPMs COST OF APP DOWNLOAD = CPD iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX CHINA 119210 PHILIPPINES 5 MALAYSIA 28 SAUDI ARABIA 53 189 123 110 108 65 USA CPD eCPM = Share of app downloads % SHARE OF DOWNLOADS BY COUNTRY CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE BASED ON Q2 2015 DATA Cost = CPD 71% GAME 8% mCOMMERCE 6% COMMUNICATION 5% TRAVEL 4% ENTERTAINMENT GAME 91 mCOMMERCE 52 COMMUNICATION 41 TRAVEL 47 ENTERTAINMENT 62 COST OF APP DOWNLOADS GLOBAL | JULY 2015 THE STATE OF APP DOWNLOADS AND MONETIZATION Insights 15%