Everything a developer needs to know about the mobile video ads
The State of App Downloads and Monetization Infographic : Global Q2 2015
1. POPULAR APP DOWNLOAD DESTINATIONS
15%
18%
USA CHINA
6%
INDIA
12%
INDONESIA
PHILIPPINES
21
PHILIPPINES
19
INDONESIA
10
RUSSIA
4
MALAYSIA
3
SAUDI ARABIA
IOS PREMIUM OVER ANDROID
211
SOUTH
KOREA
142
RUSSIA
117
MALAYSIA
85
CHINA
56
INDONESIA
CATEGORY SHARES AND COSTS
APP CRAZY NATIONS
www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi
PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS
EARNINGS FROM
APP DOWNLOAD
= eCPMs
COST OF APP
DOWNLOAD
= CPD
iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX
CHINA
119210
PHILIPPINES
5
MALAYSIA
28
SAUDI ARABIA
53
189 123 110 108 65
USA
CPD
eCPM
= Share of app downloads
% SHARE OF DOWNLOADS BY COUNTRY
CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE
BASED ON Q2 2015 DATA
Cost = CPD
71% GAME
8% mCOMMERCE
6% COMMUNICATION
5% TRAVEL
4% ENTERTAINMENT
GAME 91
mCOMMERCE 52
COMMUNICATION 41
TRAVEL 47
ENTERTAINMENT 62
COST OF APP DOWNLOADS
GLOBAL | JULY 2015
THE STATE OF
APP DOWNLOADS AND
MONETIZATION
Insights
15%