Institutions Supporting Small Business Enterprises.pptx
E-Shop
1. Mobile Applications
Trend, Future & Business
179bn mobile applications downloaded in the year
2015 on 1 bn smart phones, Mobile app craze is going on
increasing not only among users, but also among business
people and mobile app developers.
Data Driving
18
average number of installed
apps of an adult phone user
24.5 Bn
expected revenue in Year 2016
10 Bn
mobileinternet device in use globally
E-SHOP
What & How?
-- note by
Harsh Kumar :: :: TROOLOGY
2. E-Shopping
Trend, Future & Business
$1,471bn b2c sales has been registered worldwide in the
Year 2015.
Data Driving
12
average number of installed
shopping apps of an adult phone user
$2,960
retail e-commerce sales per digital buyer
205 Mn
digital shoppers in US
5. 3
Largest Smart Phone
market in the world
77%
Mobile Phone
penetration
236
rd
mn
Internet
users by Year 2016
61.3%
CAGR of 3G user base
6
Average number
of mobile phone
in a home
6. Electronic Shoppers Spend More
Shoppers who use Electronic Media more, buy more
Health & Beauty Appliances
$30
$45
+50%
$250
$350
+40%
Traditional Shopper
Electronic Media Shopper
7. Usage Timings of the Device
NIGHT MORN DAY EVE
Mobile Phone
Tablet Computer
Computer
8. The average value of transactions made on mobile phones in India has
beaten the average value of transactions made from credit and debit cards.
The average value of transactions from mobile phones stood at Rs 5,847
(US$ 88.5) in FY 2014-15, which was significantly higher than Rs 3,089 (US$
46.7) transaction value via credit cards and Rs 1,485 (US$ 22.5) via debit
cards, according to the Reserve Bank of India.
In another significant development, search queries from mobile devices
from India has surpassed the desktop driven queries with a share of over
50 per cent, up from less than 25 per cent in the second half of 2013,
according to Google. The surge in mobile queries in India was supported by
strong smart phone sales, estimated at close to six million every month,
Google added.
IDC expects India to maintain a double-digit growth rate over the next few
years as people switch to smart phones and gradually upgrade to 4G.
SMARTPHONE
11. Key ingredients
E-SHOP
web domain name
web hosting server
photography
website
aesthetic design
easily searchable
easy navigation
clarity of all charges
personality of web
store
intuitive product
preview
use social media
no distractions
correct invoicing
secured payment
delivery
onlinechat
important info
blog
analytics
16. Customer Handling
E-SHOP
45%
customers abandon site if their
query is not resolved within 5 mins
91%
customers would not do business
due to bad customer service
63%
customers likely to return
if the site offers live chat
21. Mobile Applications
Trend, Future & Business
179bn mobile applications downloaded in the year
2015 on 1 bn smart phones, Mobile app craze is going on
increasing not only among users, but also among business
people and mobile app developers.
Data Driving
18
average number of installed
apps of an adult phone user
harsh@troology.com
drop a line at: