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Digital Marketing Case Discussion - Alpenlibbe
- 1. © Digital Vidya
Digital Marketing
Bootcamp
Digital Marketing Case Discussion -
Alpenliebe
www.digitalvidya.com
- 3. © Digital Vidya
Campaign Objectives
• Increase awareness about Creamfills/Alpenliebe
• Registrations for auditions
• Sampling of the confectionery
• The channel would like a more younger TG
involved with the sport thus making it complete
family viewing
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- 4. © Digital Vidya
Desired Results
• X number of walk-ins
• PR buzz around the event
• Content that can be used for on-air
promos
• Content for Social Media Marketing
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- 5. © Digital Vidya
Digital Marketing Plan
• Generate Awareness • Engage
– Facebook – Mobile apps
– Online gaming sites – Microsite with rich
– Youtube content
– Create a community
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- 8. © Digital Vidya
Thank You!
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