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© Digital Vidya




      Digital Marketing
     Bootcamp
Digital Marketing Case Discussion -
            Alpenliebe

             www.digitalvidya.com
© Digital Vidya



Extraaa Innings T20 Junior!




         www.digitalvidya.com
© Digital Vidya




           Campaign Objectives
•    Increase awareness about Creamfills/Alpenliebe
•    Registrations for auditions
•    Sampling of the confectionery
•    The channel would like a more younger TG
     involved with the sport thus making it complete
     family viewing




                      www.digitalvidya.com
© Digital Vidya



              Desired Results

•  X number of walk-ins
•  PR buzz around the event
•  Content that can be used for on-air
   promos
•  Content for Social Media Marketing



                  www.digitalvidya.com
© Digital Vidya




         Digital Marketing Plan
•  Generate Awareness •  Engage
  –  Facebook                        –  Mobile apps
  –  Online gaming sites             –  Microsite with rich
  –  Youtube                            content
                                     –  Create a community




                      www.digitalvidya.com
© Digital Vidya




www.digitalvidya.com
© Digital Vidya




www.digitalvidya.com
© Digital Vidya



                          Thank You!



Want to leverage SMM for your Business?
       Join us in our next Bootcamp
                            www.digitalvidya.com




twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com
                                www.digitalvidya.com

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Digital Marketing Case Discussion - Alpenlibbe

  • 1. © Digital Vidya Digital Marketing Bootcamp Digital Marketing Case Discussion - Alpenliebe www.digitalvidya.com
  • 2. © Digital Vidya Extraaa Innings T20 Junior! www.digitalvidya.com
  • 3. © Digital Vidya Campaign Objectives •  Increase awareness about Creamfills/Alpenliebe •  Registrations for auditions •  Sampling of the confectionery •  The channel would like a more younger TG involved with the sport thus making it complete family viewing www.digitalvidya.com
  • 4. © Digital Vidya Desired Results •  X number of walk-ins •  PR buzz around the event •  Content that can be used for on-air promos •  Content for Social Media Marketing www.digitalvidya.com
  • 5. © Digital Vidya Digital Marketing Plan •  Generate Awareness •  Engage –  Facebook –  Mobile apps –  Online gaming sites –  Microsite with rich –  Youtube content –  Create a community www.digitalvidya.com
  • 8. © Digital Vidya Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com