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Listening and Engaging Influencers with Social Media,[object Object],By Danielle Brigida,[object Object],National Wildlife Federation,[object Object]
Part 1: Listening,[object Object]
Main Ways to Listen Online,[object Object],Keywords ,[object Object],[object Object]
Key individuals
Branding mistakes
Program referencesReferring Traffic,[object Object],[object Object]
Omniture
Facebook insights,[object Object]
Just RSS Your Searches!RSS = Real Simple Syndication,[object Object]
NWF’s Social Listening Dashboard(changes all the time),[object Object]
Research Your Audience,[object Object],[object Object],- Trends,[object Object],- Alerts,[object Object],- Reader (RSS feed),[object Object],[object Object]
Keyword search
Survey/Polls- Surveymonkey.com,[object Object],- Polldaddy.com,[object Object]
When Building a Free Dashboard ,[object Object],It’s all about the feeds…,[object Object]
is Your Friend,[object Object],Google Analytics,[object Object],Google Alerts,[object Object],Google Reader,[object Object],Google Insights,[object Object],Google Webmaster,[object Object],Step 1: Listen,[object Object]
Compare Keywords to Use http://www.google.com/insights/search/#,[object Object]
Social Sites ,[object Object],[object Object]
Icerocket
Search.Twitter
Blogpulse
Boardreadr
Kurrently,[object Object]
Create a “Dashboard” You’ll Actually  Use,[object Object]
Brand Management: Postling.com,[object Object]
Specific Programs May Want Their Own Dashboard,[object Object]
Make Use of Your Dashboard to Watch Trends Too!,[object Object]
Share Search Feeds with Google Bundles1. Click Browse for Stuff in Google Reader 2. Drag and drop RSS Feeds,[object Object]
Twitter Listening…,[object Object]
www.prnewsonline.com,[object Object],Searching Twitter:http://search.twitter.com,[object Object]
Finding people via Twitter,[object Object],Twellow,[object Object],Wefollow,[object Object],Followerwonk,[object Object],Twitter Lists ,[object Object],Friends of friends,[object Object],Search.twitter,[object Object]
www.prnewsonline.com,[object Object],Search:,[object Object],[object Object]
 Location
 Dates
 Feelings
 Links/RTs,[object Object]
Search Shortened Linkshttp://backtweets.com,[object Object]
Find people to follow,[object Object],Twellow,[object Object],Wefollow,[object Object],Twibes,[object Object],Followerwonk,[object Object],Twitter Lists ,[object Object],Friends of friends,[object Object],Search.twitter,[object Object]
Directory: We Follow ,[object Object]
Monthly Top Content,[object Object]
Listen to Sharing Behaviors,[object Object]
Test and Track Results,[object Object]
Addthis Analytics,[object Object]
Listening and Engaging People With Social Media
We Use Small Act Thrive to Track Interactions,[object Object]

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Listening and Engaging People With Social Media