This document provides tips for using social media to listen to and engage with influencers. It discusses main ways to listen online including searching for keywords, your organization name, and individuals on sites like Google, RSS feeds, and social media sites. It also discusses how to research your audience and find people to follow on Twitter. The document recommends creating a dashboard to track trends and share search feeds. Finally, it discusses ways to engage with influencers by commenting, asking questions, and paying attention to different audiences while building relationships.