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Creative Ideas for Slides and E-Learning
VISUAL STYLE
INSPIRATION
Connie Malamed
theelearningcoach.com
@elearningcoach
GET INSPIRED
CHOOSING
A STYLE
00
VISUALS TYPOGRAPHY
SPACE
What is visual design?
Elements of a Visual Style
Space
Visuals
Typography
Color palette
Textures & patterns
Mood
You want to match…
Goal and Purpose
Audience Sensibilities
Type of Content
Underlying Message
01 MINIMALIST
02 HANDMADE
03 SKEUOMORPHIC
04 FLAT
05 METRO
06 BIG PHOTOGRAPHY
07 RETRO
08 INFOGRAPHIC
MINIMALIST
01
Generous amount
of white space
Less is more
Reduced palette
Few details
Strong focal point
MINIMALIST
Use Cases:
§  High-tech
§  Design Topics
§  Complex topics
§  Progressive org
§  Sophisticated
audience
MINIMALIST
MINIMALIST
EXAMPLE
HANDMADE
02
Illustrations
Handmade
fonts
Scanned
objects
Illustrated
elements
HANDMADE
Sketchy look
HANDMADE
Use Cases
•  Differentiation
•  Casual content
or message
•  Creative
content
•  Add fun and
interest
HANDMADE
EXAMPLE
SKEUOMORPHIC
03
Skeuomorphic
Elements in a design that
mimic a physical object
Realistic
Objects
Corresponding
fonts
High fidelity
details
Works as
expected
SKEUOMORPHIC
SKEUOMORPHIC
Use Cases:
§  New hire
orientation
§  Policies
§  Any content
about work
itself
SKEUOMORPHIC
EXAMPLE
About	
  this	
  
person	
  
About	
  this	
  
person	
  
About	
  this	
  
person	
  
Chicago	
  Headquarters	
  
Employee	
  Reten,on	
  
over	
  the	
  Years	
  
2014	
  
2005	
  
2009	
  
FLAT
04
Clean &
Crisp
Typography
more
important
Bold simple
fonts
Simple
icons
Few
embellishments
FLAT
Use Cases:
§  Hi-tech
content
§  Design-related
content
§  Modern/stylish
message
FLAT
FLAT
EXAMPLE
Template	
  by	
  Tim	
  Slade	
  
Template	
  by	
  Tim	
  Slade	
  
Template	
  by	
  Tim	
  Slade	
  
Template	
  by	
  Tim	
  Slade	
  
Template	
  by	
  Tim	
  Slade	
  
METRO
05
Flat tiles
Obvious
grid
Consistent
color in
topics
Colorful
Simplistic
METRO
METRO
Use Cases
•  Dull, dry
content
•  Micro-learning
METRO
EXAMPLE
BIG
PHOTOGRAPHY
06
buffalosystems.co.uk/	
  
hDp://wildbluetech.com/	
  
Single large
image
Compelling
photo
Bold typeface
High contrast
text color
Horizontal
orientation
LARGE PHOTOS
BIG PHOTOGRAPHY
Use Cases:
§  Visuals are focus
§  Science, nature
§  Repair
§  Medical
§  Storytelling
§  Attract attention
BIG PHOTOGRAPHY
EXAMPLE
CAREER NETWORKING
When meeting someone new, act in a friendly
manner and make eye contact.
Get out and meet people. Join professional
associations and attend chapter meetings.
People are sensitive to body language, facial
expression, posture, movement and tone of voice.
RETRO
07
hDp://mediaboom.com/	
  
Old photos &
illustrations
Two-toned
palette
Retro
Typeface
Vintage
objects
Patterned
Backgrounds
RETRO
Use Cases:
§  Branding
§  Company
History
§  Timelines
§  Humor
§  Novelty
RETRO
RETRO
EXAMPLE
INFOGRAPHIC
08
neomam.com	
  
wired.com	
  
Charts and
graphs
Pictograms
Objects are
easy to
recognize
INFOGRAPHIC
Icons
INFOGRAPHIC
§  Finance
§  Scientific
§  Technical
INFOGRAPHIC
ANIMATION
USE
USE
TRAN
SITIONS
&
ANIMATIONS
&
TIMING
TIMING
For an Animated
Infographic Style
01 MINIMALIST
02 HANDMADE
03 SKEUOMORPHIC
04 FLAT
05 METRO
06 BIG PHOTOGRAPHY
07 RETRO
08 INFOGRAPHIC
TRY SOMETHING NEW
THANK YOU
Connie Malamed
Website: theelearningcoach.com
Twitter: @elearningcoach

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Visual Style Inspiration for eLearning and Slides