Brad Rosen, CEO of Drync, introduces the concept of "Uberization of Wine" - applying the on-demand, collaborative economic model used by companies like Uber to the wine industry. He notes key trends driving this change, such as the ubiquity of smartphones and growing e-commerce/mobile commerce. Drync aims to provide actionable sales and advertising opportunities for wineries to connect with customers by curating winery details, sharing their story, hosting sampling programs and events, and making recommendations that reach new customers. Rosen concludes by stating the wine industry must adapt to survive in this new on-demand model.