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I periodici online
I periodici online
Master in giornalismo – IULM
Marzo 2016
Barbara Sgarzi
I periodici online
I periodici online
«When times change,
change your business»
(Clayton M. Christensen, David Skok, James Allworth, «Breaking news» - 2012)
Facebook supera i magazine Usa nella raccolta pubblicitaria: con
15,9 miliardi il social network ha scavalcato i periodici, fermi a 10,8
Gennaio 2016
I periodici online
Negli USA: Mpa – l’associazione degli
editori di magazine – restituisce i soldi
spesi (o regala altri spazi) se le vendite
non aumentano dopo una campagna di
advertising sulle loro pubblicazioni.
16 media company, il 72% dell’audience
totale dei periodici negli Stati Uniti,
parteciperanno al programma. Tra gli
altri: Time Inc, Meredith corp, Hearst
Magazines, Condé Nast.
Dimezzato in nove anni il fatturato
dei quotidiani. E peggio ancora i
periodici passati da 5.069 milioni di
euro ai 2.120 del 2015.
Dati Fieg, Acimga, Aie, Argi, Asig,
Assocarta, Assografici.
Prima Comunicazione, 17 marzo 2016
I periodici online
Giornalismo aperto
(Open Journalism The Guardian)
I. Non siamo soli e nulla ci riporterà a «prima»
II. Lavorare con gli altri conviene
III. Più informazioni, maggiore verifica
IV. Maggiore trasparenza
V. Più credibilità
Giornalismo aperto
FUNZIONI
Jennifer Preston, prima SocMedia Editor NYT
• Raccolta di informazioni (reporting)
• Cronaca real time
• Aggregazione materiali selezionati (curation)
• Coinvolgimento degli utenti (engagement)
• Costruire comunità/pubblico
In the U.S., 63% of Facebook users
said they get news there – up from
47% in 2013.
For Twitter users, 63% see that
platform as a source of news, an
increase of 11 percentage points over
two years.
Pew Research Center
• Facebook 72% degli utenti web, più donne,
fascia18-29
• Pinterest 31% utenti di internet. 44% delle
donne online
• Instagram 28%. Il 55% degli utenti 18-29 lo usa.
LinkedIn 25% degli utenti online, 30-49, il 46%
laureati
• Twitter 23%
2014 vs. 2012: proporzione di utenti online che
usa Pinterest e Instagram è raddoppiata (dal 15%
al 31%; dal 13% al 28%)
Pew Internet Research
•ProPublica: reporters have to submit 5
possible tweets when they file stories, and
editors have a meeting regarding social
strategy for every story package.
•Reuters employs two people solely to
search for underperforming stories to
repackage and republish.
New York Times Innovation Report
Nuovi flussi e nuovi skills
https://medium.com/@KnightF
oundation/10-basics-today-s-
journalists-need-
562df8787406#.uang3vt7r
“Magazine" comes from the 16th century Arabic
term makzin or makzan, which means storehouse.
Rethinking the magazine as a unified "storehouse"
of value is a nice starting point for brainstorming
new ways for magazines to create pleasure and
value for their audiences across different media. In
the hands of a strong magazine editor, myriad
platforms just offer more ways of packing that
storehouse with endless goodies.
Barbara Rowlands, Magazine Journalism MA at City University,
London.
Un “magazzino” multimediale
NYT Innovation Report
https://nowthisnews.com
fondata da Kenneth Lerer (presidente di
BuzzFeed e cofondatore dell’Huffington
Post) ed Eric Hippeau (ex Ceo
dell’Huffington Post).
• Sei giornalisti ai quattro angoli del globo, guidati
da Andy Carvin. Editore First Look Media, ex-
direttore Radio Popolare
• I Social Media come ambiente (TW, FB, Reddit)
We want to tell stories from around the world,
serving these online communities as our primary
platforms for reporting — not secondary to some
website or app. We want to produce native
journalism for social media communities, in
conjunction with members of those communities.
Reported.ly sta cercando in qualche modo un
compromesso. Per uscire dal circolo dei
“Twitter-obsessed”, e raccontare storie in
maniera meno frenetica fissando dei punti e
offrendo un quadro leggibile, Reported.ly ha
lanciato da poco un proprio sito, che
raccoglie il materiale social prodotto, cura
delle rassegne e approfondisce alcuni topic
specifici, alzando la longevità dei contenuti -
che sui social non è generalmente altissima.
http://deadspin.com
http://www.3nz.it
http://www.vox.com
http://www.4newswall.com
I periodici online
Modello Huffington Post
• Digital first
• Attenzione al dettaglio e
alle stats
• Industrial aggregation
• Content curation
•Speak WITH your
audience, not just AT
them
•Replying to tweets
•Retweets
K. Shamberg, sr social media manager, Huffington Post
Pensa se
vuoi
scrivere
per un
click o per
un
retweet
@HuffingtonPost: 24/7, every 5
minutes
Verticals: 24/7, once an hour
minimum for both Facebook and
Twitter
Huffington Post Facebook: 24/7,
every 20 minutes during the day,
every 30 minutes overnight and
weekends
I social per Huffington
CNN is planning to pour $20 million into its digital
products a CNN plans to hire more than 200 new staffers,
including a mix of journalists, video producers, analytics
and audience development experts and mobile product
developers.
However, more than 50 CNN staffers are set to lose their
jobs. This group will include people who have focused on
CNN’s traditional desktop website, several generalist
reporters and editors.
CNN plans to build out a group solely focused on
distributing and customizing content on other platforms,
such as Facebook, YouTube and Snapchat Discover.
http://www.wsj.com/articles/cnn-to-pump-20-million-into-digital-expansion-
1458122401
Modello CNN
One headline was ‘‘How GM Silenced a
Whistleblower.’’ Another read ‘‘How GM
Bullied a Whistleblower.’’ The site had
automatically shown different headlines
to different readers and found that
‘‘Silence’’ was outperforming ‘‘Bully.’’ So
‘‘Silence’’ it would be. It’s this sort of
obsessive data analysis that has helped
web-headline writing become so
viscerally effective.
(Huffington Post)
Un work in progress
A cluster of digital magazines devoted to
topics like food, autos, real estate, travel
and technology will shut down.
Some of the topics that the magazines
had covered will be folded into Yahoo
News. Yahoo will still produce some
original content in areas like tech and
fashion. But articles on topics like food
and autos, whose publications lost all of
their staff, will be republished from other
websites.
Yahoo! chiude
Now, 20 years into the digital revolution, print
is making something of a comeback.
Ex.: Tablet, Politico, California Sunday
Magazine have launched in print in the last
few years and their audiences are growing.
It seems print and digital can co-exist after
all. The new won’t replace the old. The new
will hammer the old, deform it, reform it,
reconceive, reconfigure, but the old won’t
disappear.
http://www.cjr.org/business_of_news/back_in_print.php
Ma la carta è (ancora) viva
Ritorno alle origini: nuovi “periodici”
online via newsletter
Lenny,
dell’attrice Lena
Dunham.
Inviata per mail
due volte a
settimana e
conta +400 mila
iscritti, in
prevalenza
donne, tra i 18
e i 34 anni.
Tasso di
apertura
altissimo: 65%.
Il sovraccarico
multisensoriale a cui è
sottoposto il lettore digitale
lo spinge a selezionare con
rapidità gli stimoli in arrivo
L’ultima notizia, Gaggi M., Bardazzi M.
barbara.sgarzi@gmail.com
I periodici online
I periodici online
Nel dubbio, scegliete la
frase più breve, le
parole d’uso più
comune e togliete
quanto non è
indispensabile.
Annamaria Testa, Farsi capire
barbara.sgarzi@gmail.com
«Ho fatto questa lettera
più lunga solo perché non
ho avuto tempo
di farla più corta.»
Blaise Pascal, Lettere Provinciali, XVI
barbara.sgarzi@gmail.com
http://futurenytimes.org/reviews/interactive-storytelling/
Dopo Snow Fall
I periodici online
Snapchat Discover team at People
Unlike People’s approach on Facebook, Twitter,
Instagram, Pinterest, and others the People
editors treat Snapchat as a sort of younger,
quirkier version of the magazine itself, giving
the Snapchat operation its own dedicated staff
and a slightly goofier voice. The Snapchat
editions on Discover disappear after 24 hours.
Snapchat also represents a revenue source.
The 10-second ads that run between snaps
command higher rates than are generally
offered on Facebook and Instagram.
http://www.themalaymailonline.com/tech-gadgets/article/inside-people-
magazines-snapchat-war-room#sthash.e2Hkj0BY.dpuf
I periodici online
Snapchat users want to watch,
not read
People tend to start their experience
on desktops with text, so they enter a
search query or they write a document.
But mobile phones are much more
about creating media and for us that
means visual storytelling rather than
text-based storytelling.
Snapchat CEO e co-founder Evan Spiegel alla conferenza Associazione
magazine USA, NY, febbraio 2016
I periodici online
Ha ancora senso pensare all’editore
come un contenitore? O il ruolo
dell’editore è sempre di più quello di
creare con un’unica voce contenuti
diversi per le diverse piattaforme di
pubblicazione/distribuzione?
E se è così, quale modello di
business può vincere questo gioco?
https://medium.com/italia/capire-snapchat-5400d1faf72c#.8yhcngx6i
Grazie 
barbara.sgarzi@gmail.com
@barbarasgarzi

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I periodici online

  • 2. I periodici online Master in giornalismo – IULM Marzo 2016 Barbara Sgarzi
  • 5. «When times change, change your business» (Clayton M. Christensen, David Skok, James Allworth, «Breaking news» - 2012)
  • 6. Facebook supera i magazine Usa nella raccolta pubblicitaria: con 15,9 miliardi il social network ha scavalcato i periodici, fermi a 10,8 Gennaio 2016
  • 8. Negli USA: Mpa – l’associazione degli editori di magazine – restituisce i soldi spesi (o regala altri spazi) se le vendite non aumentano dopo una campagna di advertising sulle loro pubblicazioni. 16 media company, il 72% dell’audience totale dei periodici negli Stati Uniti, parteciperanno al programma. Tra gli altri: Time Inc, Meredith corp, Hearst Magazines, Condé Nast.
  • 9. Dimezzato in nove anni il fatturato dei quotidiani. E peggio ancora i periodici passati da 5.069 milioni di euro ai 2.120 del 2015. Dati Fieg, Acimga, Aie, Argi, Asig, Assocarta, Assografici. Prima Comunicazione, 17 marzo 2016
  • 11. Giornalismo aperto (Open Journalism The Guardian) I. Non siamo soli e nulla ci riporterà a «prima» II. Lavorare con gli altri conviene III. Più informazioni, maggiore verifica IV. Maggiore trasparenza V. Più credibilità
  • 12. Giornalismo aperto FUNZIONI Jennifer Preston, prima SocMedia Editor NYT • Raccolta di informazioni (reporting) • Cronaca real time • Aggregazione materiali selezionati (curation) • Coinvolgimento degli utenti (engagement) • Costruire comunità/pubblico
  • 13. In the U.S., 63% of Facebook users said they get news there – up from 47% in 2013. For Twitter users, 63% see that platform as a source of news, an increase of 11 percentage points over two years. Pew Research Center
  • 14. • Facebook 72% degli utenti web, più donne, fascia18-29 • Pinterest 31% utenti di internet. 44% delle donne online • Instagram 28%. Il 55% degli utenti 18-29 lo usa. LinkedIn 25% degli utenti online, 30-49, il 46% laureati • Twitter 23% 2014 vs. 2012: proporzione di utenti online che usa Pinterest e Instagram è raddoppiata (dal 15% al 31%; dal 13% al 28%) Pew Internet Research
  • 15. •ProPublica: reporters have to submit 5 possible tweets when they file stories, and editors have a meeting regarding social strategy for every story package. •Reuters employs two people solely to search for underperforming stories to repackage and republish. New York Times Innovation Report Nuovi flussi e nuovi skills
  • 17. “Magazine" comes from the 16th century Arabic term makzin or makzan, which means storehouse. Rethinking the magazine as a unified "storehouse" of value is a nice starting point for brainstorming new ways for magazines to create pleasure and value for their audiences across different media. In the hands of a strong magazine editor, myriad platforms just offer more ways of packing that storehouse with endless goodies. Barbara Rowlands, Magazine Journalism MA at City University, London. Un “magazzino” multimediale
  • 19. https://nowthisnews.com fondata da Kenneth Lerer (presidente di BuzzFeed e cofondatore dell’Huffington Post) ed Eric Hippeau (ex Ceo dell’Huffington Post).
  • 20. • Sei giornalisti ai quattro angoli del globo, guidati da Andy Carvin. Editore First Look Media, ex- direttore Radio Popolare • I Social Media come ambiente (TW, FB, Reddit) We want to tell stories from around the world, serving these online communities as our primary platforms for reporting — not secondary to some website or app. We want to produce native journalism for social media communities, in conjunction with members of those communities.
  • 21. Reported.ly sta cercando in qualche modo un compromesso. Per uscire dal circolo dei “Twitter-obsessed”, e raccontare storie in maniera meno frenetica fissando dei punti e offrendo un quadro leggibile, Reported.ly ha lanciato da poco un proprio sito, che raccoglie il materiale social prodotto, cura delle rassegne e approfondisce alcuni topic specifici, alzando la longevità dei contenuti - che sui social non è generalmente altissima.
  • 24. Modello Huffington Post • Digital first • Attenzione al dettaglio e alle stats • Industrial aggregation • Content curation
  • 25. •Speak WITH your audience, not just AT them •Replying to tweets •Retweets K. Shamberg, sr social media manager, Huffington Post
  • 27. @HuffingtonPost: 24/7, every 5 minutes Verticals: 24/7, once an hour minimum for both Facebook and Twitter Huffington Post Facebook: 24/7, every 20 minutes during the day, every 30 minutes overnight and weekends I social per Huffington
  • 28. CNN is planning to pour $20 million into its digital products a CNN plans to hire more than 200 new staffers, including a mix of journalists, video producers, analytics and audience development experts and mobile product developers. However, more than 50 CNN staffers are set to lose their jobs. This group will include people who have focused on CNN’s traditional desktop website, several generalist reporters and editors. CNN plans to build out a group solely focused on distributing and customizing content on other platforms, such as Facebook, YouTube and Snapchat Discover. http://www.wsj.com/articles/cnn-to-pump-20-million-into-digital-expansion- 1458122401 Modello CNN
  • 29. One headline was ‘‘How GM Silenced a Whistleblower.’’ Another read ‘‘How GM Bullied a Whistleblower.’’ The site had automatically shown different headlines to different readers and found that ‘‘Silence’’ was outperforming ‘‘Bully.’’ So ‘‘Silence’’ it would be. It’s this sort of obsessive data analysis that has helped web-headline writing become so viscerally effective. (Huffington Post) Un work in progress
  • 30. A cluster of digital magazines devoted to topics like food, autos, real estate, travel and technology will shut down. Some of the topics that the magazines had covered will be folded into Yahoo News. Yahoo will still produce some original content in areas like tech and fashion. But articles on topics like food and autos, whose publications lost all of their staff, will be republished from other websites. Yahoo! chiude
  • 31. Now, 20 years into the digital revolution, print is making something of a comeback. Ex.: Tablet, Politico, California Sunday Magazine have launched in print in the last few years and their audiences are growing. It seems print and digital can co-exist after all. The new won’t replace the old. The new will hammer the old, deform it, reform it, reconceive, reconfigure, but the old won’t disappear. http://www.cjr.org/business_of_news/back_in_print.php Ma la carta è (ancora) viva
  • 32. Ritorno alle origini: nuovi “periodici” online via newsletter Lenny, dell’attrice Lena Dunham. Inviata per mail due volte a settimana e conta +400 mila iscritti, in prevalenza donne, tra i 18 e i 34 anni. Tasso di apertura altissimo: 65%.
  • 33. Il sovraccarico multisensoriale a cui è sottoposto il lettore digitale lo spinge a selezionare con rapidità gli stimoli in arrivo L’ultima notizia, Gaggi M., Bardazzi M. barbara.sgarzi@gmail.com
  • 36. Nel dubbio, scegliete la frase più breve, le parole d’uso più comune e togliete quanto non è indispensabile. Annamaria Testa, Farsi capire barbara.sgarzi@gmail.com
  • 37. «Ho fatto questa lettera più lunga solo perché non ho avuto tempo di farla più corta.» Blaise Pascal, Lettere Provinciali, XVI barbara.sgarzi@gmail.com
  • 40. Snapchat Discover team at People Unlike People’s approach on Facebook, Twitter, Instagram, Pinterest, and others the People editors treat Snapchat as a sort of younger, quirkier version of the magazine itself, giving the Snapchat operation its own dedicated staff and a slightly goofier voice. The Snapchat editions on Discover disappear after 24 hours. Snapchat also represents a revenue source. The 10-second ads that run between snaps command higher rates than are generally offered on Facebook and Instagram. http://www.themalaymailonline.com/tech-gadgets/article/inside-people- magazines-snapchat-war-room#sthash.e2Hkj0BY.dpuf
  • 42. Snapchat users want to watch, not read People tend to start their experience on desktops with text, so they enter a search query or they write a document. But mobile phones are much more about creating media and for us that means visual storytelling rather than text-based storytelling. Snapchat CEO e co-founder Evan Spiegel alla conferenza Associazione magazine USA, NY, febbraio 2016
  • 44. Ha ancora senso pensare all’editore come un contenitore? O il ruolo dell’editore è sempre di più quello di creare con un’unica voce contenuti diversi per le diverse piattaforme di pubblicazione/distribuzione? E se è così, quale modello di business può vincere questo gioco? https://medium.com/italia/capire-snapchat-5400d1faf72c#.8yhcngx6i