Whether you are revamping or starting from scratch, make your website work for your business. Follow this step-by-step guide,

1. 2016THE FUTURE OF YOUR WEBSITE
5
1MAKE IT EASY TO GET AROUND
2COLOUR IS A POWER – WIELD IT WISELY
4CHECK YOUR FORM
BE A SOCIAL
BUTTERFLY
As we move into 2016, it’s time to get serious about
your website and how it helps you recruit new clients.
Whether you’re starting from scratch or revamping, make your
website work for your business with our step-by-step guide.
55% of users spend under 15 seconds on a website.
Make every second count and keep navigation simple.
It’s as easy as one, two, three.
If clients can’t find what they’re looking for in three clicks or less,
they will probably leave. Test your navigation with current clients
and friends – an extra pair of eyes always helps!
3SAY YES TO SEO
Put your social icons in your navigation
and footer to make it easy for clients
to find. A call to action helps too.
#followusnow
Clients want to connect with you on
social media, but it’s #nearimpossible
if your social channels are hidden.
@SnapAustralia
@SnapAustralia
5.49PM
5.25PM
7THINK ABOUT DEVICES
Use Google Analytics to see the most
common devices used to access your site,
and test your website on those devices to
make sure everything works perfectly.
SITES THAT
DON’T DISPLAY
PROPERLYARE CERTAIN TO
DISTRACT
CLIENTS FROM
YOUR BUSINESS
MESSAGE
Email
client@letsworktogether.biz
How did you find us?
Google, thanks to your excellent SEO!
Do you like our website?
Please stop giving me more fields to fill in.
Message
I like it when forms are simple and quick
to fill out. I want to give you a bit of
background on my enquiry and provide
my contact details so we can talk further.
Name
Mr Client
If you’re not on Google, you may as well not exist.
93.65% of online Australians use
Google as their go-to search engine!
SEO is how your business gets found online, so make
sure you pay attention to things like the keywords you
use on your site and loading times. This is also the year
to make your website mobile-friendly if you want to
be top of searches.
8
WANT YOUR WEBSITE TO HAVE MAXIMUM
IMPACT FOR CLIENTS IN 2016?
TESTS ARE GOOD!
CONTACT SNAP TO FIND OUT HOW
YOUR WEBSITE DESIGN AND MARKETING
CAN BENEFIT YOUR BUSINESS
POP QUIZ! SHOULD YOU TEST?
1. All the links on your site?
2. How your site works across multiple
devices?
3. Loading times?
4. Accessibility with different settings,
such as Java and Flash functionality?
5. All of the above?
Answer:Alloftheabove!
You probably didn’t like them in high school, but regular
tests are essential for maintaining a good website.
6GOOD CONTENT IS KING
EVERY QUARTER, PERFORM AN AUDIT OF
ALLTHECONTENTONYOURWEBSITE.YOU
MIGHT BE SURPRISED AT WHAT YOU FIND!
Out-of-date content, pages under construction
for more than a few weeks and broken links
have no place on a website in 2016.
DO YOU LOVE YELLOW ON GREY?
BLUE ON NEON GREEN?
Having the right navigation means nothing if your website
gives clients a headache! Stick to a couple of colours on
your website design to accentuate key sections.
Search for business in your region?