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How to boost your business with
social medias?
June 13th 2016
Our Company
Growth
Hacking
Social
Media
Crowdfunding
Consulting
Public
Relations
Digital
Advertising
Website
Monetization
E-reputation
Search
Engine
Visibility
Conversion
Rates
Cases
HEXO+ is an intelligent drone
that follows and films you
autonomously - aerial filming
for everyone.
Missions
Growth
Hacking
Kickstarter
Consulting
Results
1.3 million
US Dollars Raised
on Kickstarter
Results
Featured on
AND MANY MORE
An artist who launched a
Kickstarter campaign for his
Secret Life of Heroes series.
Products include art book,
posters, prints… etc.
Missions
Press Relations
Kickstarter
Consulting
Results
Kickstarter Campaign
Successfully Funded in
2 DAYS
Results
Featured on
AND MANY MORE
A viral news website
reaching mobile millennials
through social friendly
content
Growth
Hacking
Social
Media
Strategy
Missions
From 0 to
1 MILLION SESSIONS
in less than 100 DAYS
Results
95%
of Social Media Traffic
Results
Introduction
Internet Usage (USA)
Internet Usage (USA)
Internet Usage (USA)
Internet Usage
Top 20 Biggest Websites In The World
SOCIAL MEDIA MANAGMENT
SME Facebook Page
Media Facebook Page
Product/Service Facebook Page
Facebook Posts: offers
Facebook: Content
Facebook: Picture
Facebook: Video
Facebook Posts: event
Facebook Posts: blogging
Facebook Posts: direct sales
Facebook Posts: direct sales
FACEBOOK LIVE
Organic Reach
Organic Reach
What type of posts achieve the best performances?
1.Posts with many likes
2.Post with many comments
3.Post that get engagement fast
4.Videos directly uploaded to FB
5.Post tagging another page (internal linking)
6.Post with engagement from friends or friends of friends
7.Links uploaded for the first time
8.Images and videos that have never been posted before
Twitter Page
Twitter use
• Create a community
• Communicate (special offer, release, …)
• Create a discussion, a debate (buzz, survey,…)
• Competitive intelligence
• Generate traffic with links
• Ask following about the quality of your product
Interact With Your Audience on Twitter
Instagram
Instagram
Pinterest
Google Plus
Youtube
WeChat
• L'échange de contenu photo
• Messages vocaux messages vocaux courts
• Plateforme mobile ou bien une webcam sur un ordinateur
• Services de géolocalisation
• Lecture des codes QR permettent de retrouver les amis et les
marques
• Services évolués de Chat, avec fonction appel et vidéo conférence.
• Moments, service de microblog permettant de poster dans un
message quelques images et des textes courts.
• Micropaiement
Weibo
Social Media Audience Targeting
Social Media Management (Facebook)
FACEBOOK BUSINESS PAGE
PLANNING INCREASES EFFICIENCY (editorial calendar)
SM SCHEDULING TOOLS
YOUR VOICE ON FB
Product showcase Advice Branding
YOUR VOICE ON FB
Offers Inspirational Brand Communication
YOUR VOICE ON FB: GAME, CONTEST
FACEBOOK BUSINESS PAGE - OPTIMIZATION
CALL TO ACTION
FACEBOOK BUSINESS PAGE -
OPTIMIZATION
USING APPS AND TABS
TO INCREASE INTERACTIVITY & ENGAGEMENT
USING FB’S NATIVE CONTENT TOOLS TO
INCREASE REACH & ENGAGEMENT
IMAGES & PICTURES
VIDEOS, LINKS & BLOGS
FOCUS: BLOGS
NATIVE SHOP
USING YOUR BUSINESS PAGE’S INSIGHTS TO
INCREASE REACH & ENGAGEMENT
WHEN TO POST
To maximize reach and engagement
WHAT TO POST
To maximize reach and engagement
WHAT TO POST
To maximize reach and engagement
KNOW YOUR AUDIENCE
BOOSTING RELEVANT PUBLICATIONS
BOOSTING RELEVANT PUBLICATIONS
USING FB ADS TO DRIVE TRAFFIC, SALES,
ENGAGEMENT & MUCH MORE
INTENTION (search) INTEREST (following)
TARGET
TRACK
TEST (OPTIMIZE)
TRACK AND OPTIMIZE ROI LIKE NEVER BEFORE
STEPS TO SUCCESSFUL FB ADS SET-UP
• Install tracking code onto your website
• Create custom conversions
• Create your retargeting audiences
• Create your LAs
THE FB PIXEL
INSTALL FB PIXEL WITH GOOGLE TAG MANAGER
SET-UP CUSTOM CONVERSIONS
WHO ARE YOUR BEST TARGETING AUDIENCES?
• Your existing customers
• Your email subscribers
• Your FB fans
• Your website visitors
WHO ARE YOUR BEST TARGETING AUDIENCES?
FINDING NEW POTENTIAL CUSTOMERS WITH
FB
LOOK A LIKE AUDIENCES
Facebook’s powerful algorithm lets you create
targetable audiences of people with the same
interests than those of your existing
fans/customers/subscribers/visitors
FB’S AUDIENCE INSIGHTS TOOL
Find relevant information about your own audience
- or your competitor’s – to create new segment of
potential customers to target.
FB’S AUDIENCE INSIGHTS TOOL
FB’S AUDIENCE INSIGHTS TOOL
FB’S AUDIENCE INSIGHTS TOOL
TRACK & OPTIMIZE
KPIs & OPTIMIZATION PARAMETERS
CTR
Conversions
Video views
Page likes
Engagement
Targeting
(audience)
Ad type
Ad copy
Ad image
Landing page
KPIs Optimization points
Facebook Power Editor
Thank You
contact@wild-at-heart.net
Sources
http://www.go-gulf.com/
http://www.agence-talisman.com/
http://www.eskimoz.fr/
https://www.facebook.com/thenextweb
http://www.bitrebels.com/
http://www.conversion-rate-experts.com/
http://uxmag.com/
https://rmsbunkerblog.files.wordpress.com/
http://www.blogdumoderateur.com
http://fr.slideshare.net
http://www.go-gulf.com/
http://fr.slideshare.net/kleinerperkins/internet-trends-v1
http://www.l-agenceweb.com/
http://www.arobasenet.com/

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How to boost your business with social medias