8. An artist who launched a
Kickstarter campaign for his
Secret Life of Heroes series.
Products include art book,
posters, prints… etc.
Missions
Press Relations
Kickstarter
Consulting
33. Organic Reach
What type of posts achieve the best performances?
1.Posts with many likes
2.Post with many comments
3.Post that get engagement fast
4.Videos directly uploaded to FB
5.Post tagging another page (internal linking)
6.Post with engagement from friends or friends of friends
7.Links uploaded for the first time
8.Images and videos that have never been posted before
35. Twitter use
• Create a community
• Communicate (special offer, release, …)
• Create a discussion, a debate (buzz, survey,…)
• Competitive intelligence
• Generate traffic with links
• Ask following about the quality of your product
42. WeChat
• L'échange de contenu photo
• Messages vocaux messages vocaux courts
• Plateforme mobile ou bien une webcam sur un ordinateur
• Services de géolocalisation
• Lecture des codes QR permettent de retrouver les amis et les
marques
• Services évolués de Chat, avec fonction appel et vidéo conférence.
• Moments, service de microblog permettant de poster dans un
message quelques images et des textes courts.
• Micropaiement
77. LOOK A LIKE AUDIENCES
Facebook’s powerful algorithm lets you create
targetable audiences of people with the same
interests than those of your existing
fans/customers/subscribers/visitors
78. FB’S AUDIENCE INSIGHTS TOOL
Find relevant information about your own audience
- or your competitor’s – to create new segment of
potential customers to target.
83. KPIs & OPTIMIZATION PARAMETERS
CTR
Conversions
Video views
Page likes
Engagement
Targeting
(audience)
Ad type
Ad copy
Ad image
Landing page
KPIs Optimization points