1. Davide Albo_Mobile Consultant IBM Software Group
«Strategie e tecnologie mobile per rendere efficiente la
propria azienda»

2. La trasformazione nel Business attraverso il mobile
Prioritize on value
 Understand the individuals journey
 Reduce task steps
 Predict the next best action
Focus on
 Context
 Engagement
 Intelligence
Results
 Deeper relationship with customers
 Improve business processes
 More productive employees
 New business models

3. Le sfide dell’IT nel creare un “nuovo” business
Top Mobile Adoption
Concerns:
1. Security/privacy (53%)
2. Cost of developing for multiple
mobile platforms (52%)
3. Integrating cloud services to
mobile devices (51%)
Source: 2011 IBM Tech Trends Report
https://www.ibm.com/developerworks/mydeveloperworks
/blogs/techtrends/entry/home?lang=en
Enterprise Business Model Changes
 New business opportunities based upon geolocation
 Anytime, anywhere business transactions
 Importance of social business interactions
App Development Lifecycle Complexity
 Complexity of multiple device platforms with fragmented
Web, native, and hybrid model landscape
 Connecting the enterprise back-end services in a secure and
scalable manner
 Unique mobile requirements (user interface,
connected/disconnected use, version upgrades, etc.)
 Faster time-to-market demands and iterative delivery
Mobile Security and Management
 Protection of privacy and confidential information
 Use of client-owned smartphones and tablets
 Visibility, Security & Management of mobile platform
requirements

4. Cross-Platform
Development
Catalog
Management
App
Versioning
Push
Notifications
Analytics
Integration
Security
~30%
~70%
Overall
Effort
Building a mobile app
seems straightforward,
but a nice interface is
just the tip of the tree.
Il ciclo di vita di una mobile application

5. Il panorama dei mobile Device è altamente frammentato

6. Una piattaforma applicativa mobile (MEAP) può essere
utilizzata per costruire, gestire ed integrare applicazioni cross-
platform
Application mobilization is complex
when unstructured
A Mobile Enterprise Application
Platform brings simplification
Challenges:
 Higher infrastructure and administration costs
 Longer mobile development time
 Inability to support all required device types
 Overall increase in risk - security issues due
multiple points of entry into the network
 Limited or no ability to respond nimbly to business
and consumer needs
 No consistency across an enterprise portfolio
Benefits:
 Single enterprise platform
 Integrated development environment
 Security options embedded
 Application management
 Secure access to existing back-end systems
 Scalable and flexible
 Extendable with Mobile Device Management
Worklight

7. Speed – Go to Market

8. • A cross platform private mobile application store similar to public app stores but focused on the needs of an
organization or a team
• Key Capabilities:
• delivers distribution and management of mobile applications within a company / teams
• easy distribution of iOS and Android apps within a team
• provides versioning and updates
• controls who can modify or install an application
WORKLIGHT
SERVER
Worklight AppCenter
Android BlackberryApple
Uno store privato per gestire e distribuire le applicazioni mobile

9. Connectivity – Enterprise Integration

10. Integrazione rapida con sistemi di
Business strategici
Worklight &
CastIron API Mgmt
Service
Strategic Design
Mobilising Enterprise Data
Solution
Architecture

11. Query
Update
data
Data/Result
as JSON
Invoke
adapter
procedure
SQL JMS
Worklight
HTTP
Response
1
2 3
4
Caching Mechanism
Universality
 Diverse support for enterprise integration
technologies and back-end information systems
Read-only & Transactional Capabilities
 Adapters support read-only and transactional
access modes to back-end systems
Fast Development
 Simple XML configuration and JavaScript APIs
Security
 Fine-grained access controls
Transparency
 Uniform exposure of back-end data for all
adapter types
Cast Iron
Gli adapter di Worklight semplificano l’integrazione

12. On the Network From the Mobile AppAt the Device
How do I handle BYOD and ensure
compliance for a new class of devices?
How do I protect the corporation
from data leakage and intrusions?
How do I secure, control and
service applications?
 Mobile Device Management (MDM)
 MDM password policy
 MDM device native function policy
 MDM application usage policy
 Identity management and mobile
entitlements
 Policy management and enforcement
 Secure connectivity
 Security intelligence and reporting
 Encrypted offline storage
 Offline authentication
 Device single sign-on (SSO)
 App authenticity and code obfuscation
 Remote disable
Le sfide nella gestione delle mobile app e nella sicurezza

13. Location-aware security for hospital
app Username
Password
Submit
✔
?
…
..........
..
Differentiated fast-food service
Order
#1783 to
oven
…
…
…
…
…
…
More engaging mall experience
Device as
an
additional
auth factor
Routing trucks arriving at
warehouse
Nuovi modelli di ingaggio dei propri clienti

14.  Replay dynamic, browser-based user sessions and use
highly visual segmentation and drill-down capabilities to
understand why their online users struggle
 Understand how users are engaged with the site with
Click Heat Maps
 Understand the user completion and abandonment
rate from Form Field Analytics
 Analyze which links are most effective with Link
Analytics
 Gain insight into where users are focusing on your
page with Attention Map
Attention MapsLink Analytics
Form Analytics Heat Maps
Mobile analytics per migliorare l’esperienza utente

15. Sintesi dei benefici di IBM Worklight