Agile On the Beach 2014

1. Beyond Pretty
Creating better products with measurable design
Melissa Perri | @lissijean
Agile On the Beach 2014

3. say hi.
@lissijean

4. 5 seconds
@lissijean

5. like, woah.
@lissijean

6. Design is not just “Design”.
@lissijean

7. @lissijean

8. Visual Design
@lissijean

9. My
profile
Menu
User’s Feed Advertisement
Information Architecture
@lissijean

10. UI Design
@lissijean

11. UX
UX Design
@lissijean

12. Marketing Design
@lissijean

13. @lissijean

14. Marketing Visual UX UI IA
Intuitive,
Personal
Concrete,
Unbiased
@lissijean

15. What cannot be defined,
cannot be measured;
what cannot be measured,
cannot be managed.
-Paul Lillrank
@lissijean

16. idea
@lissijean

17. user research
@lissijean

18. wireframes
@lissijean

19. visual design
@lissijean

20. launch
@lissijean

21. delighted users
@lissijean

22. how we plan for design
@lissijean

23. what happens here?
@lissijean

24. a series of decisions
@lissijean

25. ONE WAY
@lissijean

26. Treat your design
as a hypothesis ?@lissijean

27. how design
process should
work
@lissijean

28. @lissijean

29. @lissijean

30. quantitative qualitative
@lissijean

31. quantitative
noticing trends
measuring against KPIs
@lissijean

32. quantitative
noticing trends
measuring against KPIs
50% of our users log in
only once a week.
@lissijean

33. quantitative
noticing trends
measuring against KPIs
43% of our users do not
complete checkout.
@lissijean

34. quantitative
noticing trends
measuring against KPIs
76% of our users do not
return after first use.
@lissijean

35. quantitative can’t tell
you why.
@lissijean

36. @lissijean

37. @lissijean

38. qualitative
observing behavior
finding meaning
@lissijean

39. qualitative
observing behavior
finding meaning
Those 50% of users only
need our data once a week.
@lissijean

40. qualitative
observing behavior
finding meaning
Those 43% find our checkout
process very confusing.
@lissijean

41. qualitative
observing behavior
finding meaning
Those 76% couldn’t find what
they were looking for.
@lissijean

42. Metrics are not a
replacement for
user research.
@lissijean

43. Measurable Design
Design judged on qualitative and
quantitative measurements that
determines if it achieves a goal.
@lissijean

44. @lissijean

45. ‣What is our goal?
‣Who is our customer?
‣What is the problem?
‣What small step can we take?
‣How do we measure success?
@lissijean

46. ‣What is our goal?
‣Who is our customer?
‣What is the problem?
‣What small step can we take?
‣How do we measure success?
@lissijean

47. clear goal
@lissijean

48. @lissijean

49. @lissijean

50. @lissijean

51. @lissijean

52. @lissijean

53. goal
Increase usage by
sellers.
@lissijean

54. ‣What is our goal?
‣Who is our customer?
‣What is the problem?
‣What small step can we take?
‣How do we measure success?
@lissijean

55. @lissijean

56. User Research
@lissijean

57. users
Celebrities
short on time, not very tech savvy
@lissijean

58. ‣What is our goal?
‣Who is our customer?
‣What is the problem?
‣What small step can we take?
‣How do we measure success?
@lissijean

59. @lissijean

60. 5 second
test
@lissijean

62. @lissijean

63. @lissijean

64. @lissijean

65. @lissijean

66. @lissijean

67. problem
Navigation & Medium
@lissijean

68. ‣What is our goal?
‣Who is our customer?
‣What is the problem?
‣What small step can we take?
‣How do we measure success?
@lissijean

69. Small, measured changes.
@lissijean

70. @lissijean

71. step
Information Hierarchy
biggest problem
@lissijean

72. Dashboard | Products | Comments
My Revenue for April My Revenue for 2012
$25,000 $95,000
My Products Going Live Tomorrow
The Super Awesome Blender
The Leather Chef Mate
My Best Sellers
The Great Grill!! ! 500 sold! ! ! $50,000
The Grill Master Set!! 300 sold! ! ! $20,000
@lissijean

73. step
Medium
phone version
@lissijean

74. @lissijean

75. ‣What is our goal?
‣Who is our customer?
‣What is the problem?
‣What small step can we take?
‣How do we measure success?
@lissijean

76. success
Decrease in staff time
Increase in usage
@lissijean

77. Design
sprints
@lissijean

79. Good design
solves a problem. { }
@lissijean

80. @lissijean

81. any questions?
@lissijean
melissaperri.com
melissa@produxlabs.com

82. best practices?
@lissijean