Personal Branding. "Really Ugly Resumes"

1. Really
Ugly
Résumés
@jessedee
Updated Version

2. Sometimes, just for fun I walk over to HR and
have a peek at the résumés people send in.

3. Sometimes, just for fun I walk over to HR and
have a peek at the résumés people send in.
Let me tell you it ain’t pretty.

4. About 90% were made using a Word
template with (and here’s the kicker)
Times New Roman size 12 font.

5. This makes me feel
incredibly sad.
About 90% were made using a Word
template with (and here’s the kicker)
Times New Roman size 12 font.

6. Lesson 101:
The person you’re trying
to reach is probably:
busy bored overwhelmed
thinking about lunch rushed
etc.

7. Kudos to Microsoft for taking us this far,
but if you want to make it to the top of the pile
you better put a bit more effort into it.

8. In a time where people a re going to Google you, do you
?
have more than just that boring paper résumé

9. There’s a huge shift in advertising today.
Smart brands know that they have to sell you much
more than benefits, they have to sell you an experience.
Blentec - Will It Blend? Old Spice - The Man Your Man
Could Smell Like

10. There’s a huge shift in advertising today.
Smart brands know that they have to sell you much
more than benefits, they have to sell you an experience.
Blentec - Will It Blend? Old Spice - The Man Your Man
Could Smell Like
And why shouldn’t your job pitch do the same?

11. “
What chance is there that your
totally average résumé,
describing a totally average
academic and work career
is going to get you most jobs?

12. erage guy
k out this av ackground
"H ey Bill! Chec academic b
with a n average nally average work
ly exceptio e he's cheap!!"
and real ce! Mayb
experien

13. Do you hire people that way?
Do you choose products that way?
If you're driving a Chevy Cavalier
and working for the Social Security
Administration, perhaps,
but those days are long gone.

14. People are buying only
one thing from you:
The way the engagement
(hiring you, working with you, dating you, using
your product or service, learning from you)
makes them feel.

15. So how do you
make people feel?
-Seth Godin (smart guy)

16. “This is controversial,
but here goes: I think if
you're remarkable,
amazing or just plain
spectacular, you
probably shouldn't
have a résumé at all.”

17. I agree, but...

18. web designers have portfolios,
directors have show reels,
models have books,
Seth has a website.

19. web designers have portfolios,
directors have show reels,
models have books,
Seth has a website.
Why shouldn’t you showcase your
work and make it easier for
people to share your story?

20. so I asked myself:
If you work in an office (like most people)
what tools do you have to tell your story,
showcase your work and create a résumé
that will knock the socks off the people you
want to work with?

21. The
Yes!
dreaded presentation software

22. Why not create a
résumé specifically
for slideshare?

23. 10 reasons a résumé
can help you stand out

24. Slideshare is one of the biggest most vibrant
1-5
business communities online today
Super easy to share your presentation
(privately or publicly)
Nothing to download
Works on every computer or mobile device
Embeds nicely in Facebook, LinkedIn & Blogs

25. Indexes beautifully in Google
6-10
People can comment and recommend you
Allows you to tell your story visually and
gives life to otherwise boring bullet points
Gives the person you’re trying to reach a
break from the mundane
If you get lots of views, you’re in high demand buddy!

26. It’s a crazy idea, but putting yourself
out there and making it easy for
people to spread your story (or ideas)
is the name of the game now.

27. Ok hotshot, what would your
‘slideshare résumé’ look like?

28. A little something like this:

29. Jesse Desjardins
Designer / Consultant / Speaker
@jessedee

30. The basics:
Full name: Age: Nationality:
Jesse Desjardins 28 Canadian
(pronounced: day zhar dan)
Current location: Languages:
Toronto, Canada French & English

31. 1982
I was born in Canada.

32. I went to Ryerson University for Marketing Management
2000

33. I worked with one of the best direct
response marketers in the US.
9 years later we’re still working together.
2001

34. I found myself backpacking in the Fiji islands where I
connected with a tech company from Australia
2006

35. 2 days later I was on a flight to Sydney

36. The first product I designed was a community for travelers.
To this day it remains the best place for young
travelers to find work, buy things and connect.

37. We then launched our own mobile product.
I created the marketing and packaging.
2009

38. Being at the forefront of travel and social media
I also spoke at conferences around the world
on behalf of the company.

39. That year my work took me around the world
2009

40. I then took a 6 month contract to work in Paris at an ad
agency setting up an online community for artists.
2010

41. Today I’m consulting and designing for
a handful of really great people.
My latest project was for the
tourism industry in South Africa.
2010

42. I’m currently back home in Toronto where
I’m working on what will be an epic 2011.
2011

43. If you’re interested in working together,
or just want to say hi find me on:
Twitter:
@jessedee
site:
JesseDesjardins.com
slideshare:
slideshare.net/GlobalGossip
THANKS!

44. There’s no n eed to showboat or
be over the top with your résumé.
Something short, sweet and simple will do.
Slid eshare is just one way,
but there are many, many more.

45. Sure some people mig ht think i’m degrading
the sacred all mighty résumés tradition...

46. and some might not want you to stand
out so much, b ut really... are those the
people you rea lly want to work with?

47. Face it, it’s tough out there.
Times New Roman 12 just isn’t
good enough anymore.

48. The only people who get paid
enough, get paid what they’re
worth are people who don't
follow the instruction book, who
create art, who are innovative,
who work without a map. That
option is now available to
everyone so take it.
-Seth Godin
(I told you he was smart)

50. So go on tiger,
time for that phone to ring

51. tHANKS!
@JESSEDEE
photo credits: flickr/superbomba

52. UPDATE:

53. UPDATE:
In 60 days this presentation received 30,000 views

54. UPDATE:
In 60 days this presentation received 30,000 views
It was featured on 2 major blogs and around
70% of the comments were negative

55. UPDATE:
In 60 days this presentation received 30,000 views
It was featured on 2 major blogs and around
70% of the comments were negative
But more importantly, I received plenty of requests for
new work and connected with some amazing people

56. But my favorite is that while I was in Cape Town,
Mariska drove an hour to find me to say that she
created a visual C.V. after being inspired by this
presentation and got a bursary to attend university.

57. But my favorite is that while I was in Cape Town,
Mariska drove an hour to find me to say that she
created a visual C.V. after being inspired by this
presentation and got a bursary to attend university.
This made it all worthwhile.