Realty Connection is like an online career fair for the real estate industry. Brokers can create their recruiting profile and agents can browse and compare different brokerages to find the right fit for their career.

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2. The Current System needs
Improvement
• 55% of real estate agents would consider moving to a new office.
• 9 of 10 agents have switched companies at least once in their careers
• 5 of 10 agents have switched companies more than 3 times
• 51% of Brokers said they are having trouble attracting the younger
generation of agents
• 44% of Brokers say they do not have enough time to recruit
• 36% of Brokers say they have trouble getting top agents to apply
• 27% of Brokers say they have trouble finding prospects that fit their
culture
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3. Recruiting is NOT easy
• Cold Calling is time consuming and inefficient
• Agents are busy and often do not have time to talk
• They prefer to reach out on their terms when they are ready
• Blast emails are impersonal and ineffective
• Job Boards lack tracking and are generally not Real Estate specific.
Candidates are often unlicensed or unproductive
• Experienced agents take months, sometimes years to make a move
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4. 7 Key Elements to Success in
Recruiting
1. Marketing
2. Lead Generation
3. Social Proof
4. Targeted Prospecting
5. Retention
6. Efficient Follow Up System
7. Leadership Coaching/Mentorship
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5. The Solution to Efficient Recruiting
&
The Solution for Finding the Right Office
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6. What is RealtyConnection.com?
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Realty Connection is an online career fair, 24x7
Ask yourself
“If there was a career fair in my area with a bunch of agents,
experienced and new, looking for the right company for their career,
would I want to have a booth?”
If you answered “YES”,
then now you just need to decide what size, placement, and features
you want in your virtual booth.

7. How It Works
• Create Your Virtual Booth with our easy to use Quick Setup Wizard
• Let Realty Connection Drive Traffic to Your Booth
• Follow Up with your leads using our proprietary CRM
• Interview the Prospective Agents
• Hire the Right Agents
• Drive Production
• Retain your current and new Agents
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8. 1. Marketing
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You have a 0% chance of being seen at our
virtual career fair if you don’t have a booth .
Let Realty Connection show your value proposition to
prospective agents.

9. How We Drive Traffic
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- Direct Email to EXISTING agents
- Paid Social Media Ads
- Paid Google Ads
- SEO friendly pages
- 40+ job boards including Indeed, Glassdoor, Monster, Craigslist
- State Association Marketing Agreements
- Real Estate Schools including Kaplan, RealEstateExpress.com,
and more.

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The Agent Experience

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Can choose by location or filter by specific interests ie: branding, niche, leads, etc.

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Companies populate based on content. Agents can compare or view company profiles

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Side by side comparison of features

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Individual profile view

15. 2. Lead Generation
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1. When an Agent compares your company to others,
you receive a warm lead in real time
2. When an agent actually views your profile on
RealtyConnection.com, you receive a warm lead in
real time
3. When an agent calls you from the content you input
in RealtyConnection.com, you get a HOT lead on the
phone
4. When an agent fills out the form on your Private
Website URL, you get a HOT lead in real time

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Lead Intelligence/Statistics for both State and individual profile

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Brokers can view company comparisons and see profile of Agent who compared

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Agent lead info may be complete or anonymous. Broker can email through secure
server. Auto reply creates initial contact, Broker follows up for best conversion

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When Agents register they are given option to share info or remain anonymous

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Even when an Agent registers anonymously, good follow up can create an opportunity!

21. Private Site URL w/ Lead Capture
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22. 3. Social proof from your
Agents
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23. Positive Recommendations
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24. 4. Targeted Prospecting
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BrokerMetrics allows Brokers to pull production data for office and potential recruits

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Broker can target specific office or Agent and pull data

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Brokers can create “watch list” and follow production of possible new recruit

28. 5. Retention
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- Retaining an existing agent is easier than recruiting a
new agent
- Often gets overlooked and underserved
- Shows agents you care about their business and
success
- Don’t take a step forward only to take two steps
back.
- Hire the RIGHT Agents and KEEP them
- A few minutes a day goes a long way

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Office specific data for better follow up on sales, etc.

30. 6. Efficient Follow Up System
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-Market all you want
-Get all the leads in the world
-Prospect until there is no tomorrow.
None of this matters if there is no follow up system.

31. Daily Activity Dashboard
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32. Agent Profile with Activity Log
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33. Pipeline Management
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34. 7. Leadership Coaching/Mentorship
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Bonus!- 6 Week Leadership Mastermind- $750 value
Victor Vaca is a founder and an executive leadership coach at Revelation
Leadership International, LLC, a leadership development and executive coaching firm.
Victor is a certified speaker, coach and trainer with the John Maxwell organization. Victor is also a
nationally acclaimed leadership and sales coach who leveraged his extensive background in sales,
recruiting and training to architect and build two, highly successful, national real estate brokerages in the
U.S. that generated revenue in excess of 100 million dollars.
Victor’s vision is to grow and develop small business owners, entrepreneurs and their organizations to
their true potential. He develops the owner instead of the business because the results in your business
and life will NEVER outgrow the quality of the thinking the owner brings to it. His unique focus on the
psychology of success and his deep understanding of how to raise a new awareness in others is
responsible for breakthrough results for 1,000’s of sales professionals, executives and business owners in
the areas of leadership, sales, recruiting and profitability.
A native of Chicago, Victor now lives in Charlotte, North Carolina with his wife Camille and their 3 sons. His
family and his faith are the driving forces in his life.

35. Recap-Broker Benefits
• Showcase Company to thousands of agents who are looking to
make a move in the next 60 days
• Get WARM, real time leads and be proactive in communication
• Eliminate the need to cold call the office down the street
• Multiple Points of contact. Many agents will just call the Broker,
and we love that!
• Find agents that fit into company philosophy and systems.
Improve retention by finding the right agents.
• Low cost recruiting tool to find the best agents in the industry for
your firm
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36. What Brokers Are Saying
“As Branch Manager for Coldwell Banker Residential Brokerage PBZ I have many tasks
and duties that I am held accountable for on a daily basis. One of the main priorities of
a Branch Manager is recruiting. With many other things on my plate such as educating,
assisting with contracts, and fielding agent phone calls, it is easy to have recruiting fall
onto the back burner of my daily tasks. This is what makes Realty Connection such a
powerful tool for me. Rather than cold calling through lists of agents hoping to find
one with an interest in our company, I get automatic notifications emailed to me
directly from Realty Connection that I can follow up with just by the click of a button.
Realty Connection simplifies the recruiting process, not just by sending me leads, but
by notifying me the moment our profile is viewed so I can reach these candidates while
my division is still fresh in their minds. I highly recommend Realty Connection for the
busy Managing Broker that is held accountable for recruiting.”
Sincerely,
Adam D. Cox
District Manager-Colorado
Coldwell Banker Residential Brokerage-PBZ

37. Recap- Agent Benefits
• Access to a useful tool that will increase the likelihood of
successful career placement
• Browse Companies 24X7 from home
• No need to sit through countless sales pitches disguised as
interview
• Get all the facts in ONE place
• Compare commission models side by side
• Compare Features, Tools, and Technology
• Communicate Anonymously with Brokers
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38. What Agents Are Saying

39. Don’t Be On Your Own
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On Your Own Realty Connection
Full Time Recruiter $3000-$5000/mo Not Needed
Job Boards $100-$1500/month Included
Email Marketing $50-$500/month Included
Website Development $2500-$50,000+ Included
Website Maintenance $50-1500/mo Included
Lead Generation $50-$1000/mo Included
CRM $0-$2000/mo Included
SEO $500-$2000/mo Included
Leadership Coaching $1000/mo 6 week Included
Total Upfront Setup Costs $2500-$50,000 $199
Total Monthly Costs $4750-$14,500 $199

40. Cost of Premium Membership
$199/mo
$199 Setup Fee
No Cancellation Fees. No Contracts.
Satisfaction Guaranteed.

41. ROI
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42. Be Where the Agents Are
Start Recruiting More
Efficiently Today!!
Click Here to Sign Up
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