Kavita Kapoor is the product director at What'sMySize. The document discusses digital stats from the 2012 London Olympics and Paralympics, including visitor numbers, app downloads, and social media followers. It also mentions that Tube journeys in London increased 35% during the Olympics compared to normal levels. The document provides tips for defining data requirements and managing data for a project.

1. Copyright 2014 What’sMySize. All Rights Reserved. A Fifty Product
Kavita Kapoor – Product Director
@kavitakapoor
kavita@whatsmysize.com

3. London 2012
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have to see this video on
http://youtu.be/TbsXUJITa40

4. Source timeout

5. Digital Stats
• Olympics 431m visit 109m unique users. 15m
apps downloads, 4,73bn page views and 4.6m
social followers.
• Paralympics 30m visits, 9.5m unique users,
5.8m apps upgrades 220 page views
• Billion object testing

9. London 2012 and iris
Worldwide
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have to see this video on
https://www.youtube.com/watc
h?v=T88tPMWsvN0

11. Building relationships

14. During the Olympics over 62 million journeys
were made on the Tube – up 35% on normal
levels.

16. launched with one year to go and was
updated to ensure it looked like the
Games Time website
LOCOG asked for a mobile version in
2011 and we launched this slightly
ahead of the Games Time site in 2012.
In addition to the underground, walking
and cycling routes we had park-and-ride
and Blue Badge parking sites.
two day assessment center of users

17. 1. Defining Data Requirements
2. Sub Project Manage your data
3. Have a data spokesperson

20. London 2012
For copyright you will have to
see this video on
https://www.youtube.com/watc
h?v=gIaWGq6YTsc

21. BBC
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have to see this video on
http://youtu.be/xjY0784vHN8

22. Copyright 2014 What’sMySize. All Rights Reserved.
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23. Copyright 2014 What’sMySize. All Rights Reserved.
• Kavita Kapoor
• @kavitakapoor
• kavita@whatsmysize.com
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