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Social Media for Breakthrough B2B Marketing
1.
2.
3.
4.
5.
6.
Integrate across channels
(RSS feeds)
7.
Promote campaigns &
events
8.
Stimulate with competitions
9.
Create venues for
customer conversations
10.
11.
Identify influencers
12.
Engage in discussion
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
Outreach to influencers
to collect questions for next video
29.
30.
31.
32.
1,200 ideas
33.
Public voting
34.
Fostered global collaboration
35.
$250,000 prize
36.
37.
38.
Launched 18th February
39.
90 members
40.
Video, blogs,
downloadable content, conversations
41.
RSS, Twitter, email,
telephone outreach
42.
43.
44.
45.
46.
47.
48.
49.
3,023 votes
50.
829 comments
51.
52.
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56.