This deck looks at what it takes for Internet of Things companies to succeed on a global stage.

1. GGV Capital Viewpoints:
Internet of Things
@GGVCapital

2. The Connected World

3. 2000 2005 2010 2015 2020
2 0 0 0 – 2 0 1 0
Internet 1.0: PC
1.4B
PC users
globally in 2010
2 0 1 0 – 2 0 2 0
Internet 2.0: Mobile
6.1B
smartphone users
globally in 2020
2 0 1 5 – 2 0 2 5
Internet 3.0: IoT
50B
connected devices
globally by 2020
From PC to Things

4. A more connected
user environment creates
Contextual Everything
O N T H E M O V E
Contextual
Mobile Me
Exercise
Entertainment
Transportation
A T H O M E
Contextual
Home Me
Environment
Sleep / Health
Pets

5. Deliver Insights
Software
Build content, communities, sharing, intelligence
Mobile app | UX/UI | actionable information
Analyze Data
Data Platform
Build retention, personalization, recommendations
Data storage | processing | management
Collect Data
Hardware/ Sensors
Always on, non-intrusive, intuitive
Sensor technology | product design | manufacturing
T H E I O T S T A C K
Contextual Everything
requires building the right user experience

6. Successful IoT platforms come in 3 flavors
1 Hardware + Data
2 Hardware + Social
3 Software + Hardware + Fans

7. Hardware + Data
1
Google $3.2B acquisition of Nest | Nest acquisition of Dropcam

8. Hardware + Social
Facebook $2B acquisition of Oculus
2

9. Software + Hardware + Fans
Xiaomi from MIUI to phones, routers, TV, tablets, etc.
3

10. Define your market
User segments
Key needs/usage scenarios
Geographies
Define your model
Know your DNA
Company positioning
Product roadmap
Monetization/ channels
Define your ecosystem
Build vs partner
Open vs close platform
Financing
Where to start?

11. How to win?
Start with a great product
Develop raving fans and users through great ID/UI/UE, curated content,
services, cutting edge technologies
Go deep, own the space
Pick a segment, identify early adopters, go deep, be patient
Build global teams
Leverage US and China for areas of expertise
Avoid the giants
No Apple, Google, BATX; instead focus on differentiating advantage

12. GGV case studies

13. • Sports sensor and data analysis
• US marketing to tennis, baseball and
golf enthusiasts
• China manufacturing
• Data personalization through 3D
swing modeling and compare your
swing to the pros
• Content and marketing via pro players
support

14. • Innovation in design and
segmentation
• Differentiation as world’s
most elegant wearable
• First solar powered
• Swarovski partnership
• Leverage financing from
both US and China investors

15. EHANG
• Integration of drone technologies with mobile
device technologies
• From niche to mass market with user control
automation and focus on user-friendly features
• Fully assembled, auto-follow, tilt-control, app
control, GoPro enabled
• Global first company, operating in US and China

16. • Always-on, location-based sensor
• World’s largest lost and found
• Community-based location
features
• US and China investors

17. H O M E W O M E N P E T S R O B O T I C S
The Next Connected Categories

18. Thank you
@GGVCapital