High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization, but is it time to rethink what employee communications can be in the digital era? Many organizations have found that traditional methods of employee communications, such as email and intranet, are now proving ineffective. Their employees feel disconnected from the company’s story and don’t have the ability to be brand advocates. What if your employees could see all the latest company information in one place, on mobile, with a click-to-share social capability? Not only would your employees be informed, but they would help share your company’s brand through peer-to-peer social. This is what the new employee communications looks like in the digital age.
Key Learnings:
- Why traditional forms of employee communications are proving ineffective today
- Real-world examples of how innovative companies are changing their employee comms strategies
- How to ensure that your employees stay informed on company news
- How to incorporate social and mobile into your employee communications strategy
Rethink Employee Communications: Adapting to the Digital Age
1. Ami Chitwood
Sr. Manager, Social Media at
Deloitte Services, LP
@achitwood
#DySiWebinar
RETHINK EMPLOYEE COMMUNICATIONS:
ADAPTING TO THE DIGITAL AGE
Lisa Braziel
VP of Strategy at
Ignite Social Media
@lisa_braziel
Michael Brito
Head of Social Media
at W2O Group
@britopian
2. #DySiWebinar@achitwood @lisa_braziel @britopian
Traditional forms of employee communications are proving ineffective today
The Current State of Employee Communications
of employees feel that they’re missing
out on company information and news
74%
Sources: Mindshare, Gallup
of employees are NOT engaged
at their current jobs
66%
3. #DySiWebinar@achitwood @lisa_braziel @britopian
Companies with engaged employees outperform others by
The Importance of an Informed and Engaged Employee
202%
Sources: Gallup
Disconnected and disengaged employees
will not become brand advocates
K E Y T A K E A W A Y
4. #DySiWebinar@achitwood @lisa_braziel @britopian
The Evolution of Employee Communications
55% of employees say a mobile application would help them
be more informed and engaged with their company.
Sources: Mindshare
K E Y T A K E A W A Y
MOBILE and SOCIAL are critical to
effective employee communications & advocacy
5. #DySiWebinar@achitwood @lisa_braziel @britopian
Inspiring Advocacy from the Inside Out
Informed + Engaged Employees = More Productive Employees
That WANT to Share Company Content
66%of employees believe that they are
already an advocate for their company
Sources: Mindshare
6. #DySiWebinar@achitwood @lisa_braziel @britopian
Ask Yourself These Questions Before You Begin
WHAT
content do you want employees to share?
content currently exists versus needs to be created?
involvement can employees have in crafting messages about your brand?
WHY would employees want to be a part of spreading your messages?
§ Is your brand story compelling enough to share?
§ Does it communicate something about them?
§ Is the message believable and authentic?
HOW will you encourage ongoing involvement from employees?
7. #DySiWebinar@achitwood @lisa_braziel @britopian
Drive Thought Leadership Through Employee Activation
“Our objective is to motivate our
employees to share the content
we’ve worked so hard to create,
making them a part of our
marketing strategy.”
8. #DySiWebinar@achitwood @lisa_braziel @britopian
Focus on Simplicity from the Beginning
• Start with small group of early adopters
• Involve stakeholders as soon as possible
• Establish clear goals for the pilot phase
• Define how you will measure success
• Have leadership champion the pilot
Deloitte Services, LP
“Our goal was to make it easier for Deloitte
practitioners to share our content, and minimize
the risk in the eyes of leadership.”
9. #DySiWebinar@achitwood @lisa_braziel @britopian
Create New Business & Extend the Brand Voice
§ Launched #W2OVoices in Sep. 2015
§ Working on building a content engine internally
§ Segmented by agency and practice area
§ Requires creative & content support on back end
“For the first time, it’s now possible to scale Employee
Advocacy with the right technology in place.”
10. #DySiWebinar@achitwood @lisa_braziel @britopian
Key Takeaways & Learnings
Allow your workforce to be brand advocates by rethinking
communications both internally and externally.
Help employees be more informed and engaged with digital-age
communications they already use in their personal lives.
Focus on social & mobile as they are critical in the execution of a
successful Employee Advocacy program.