2. OUTLINE
• Birth of Art Nouveau
• Introduction: Art Nouveau
-Time & Place
-Hallmarks of Art Nouveau Styles
-Other names for Art Nouveau
-Critical Nicknames
• Art Nouveau Architecture
-Features
-Pierre Francastel
-Stephan Tschudi Madsen
-Art Nouveau Architects and their Works
• Beginning of Art Deco
• References
3. BIRTH OF ART NOUVEAU
The last third of the 19th century saw the
development of a fundamentally
approach to architecture and interior
design. All over Europe there was a
need for liberating change of direction, a
desire to break away from set formulas
based on pastiche of historical styles and a
search for original ideas, all of which
resulted at the beginning of the 1890s in
the birth of Art Nouveau.
4. INTRODUCTION: ART NOUVEAU
Art Nouveau (French for "New
Style") was popularized by the
famous Maison de l'Art
Nouveau (House of New Art), a
Paris art gallery operated by
Siegfried Bing.
5. INTRODUCTION: ART NOUVEAU
Art Nouveau represents the beginning of
modernism in design (Modern Architecture).
It occurred at a time when mass-produced
consumer goods began to fill the
marketplace, and designers, architects, and
artists began to understand that the
handcrafted work of centuries past could be
lost. While reclaiming this craft tradition, art
nouveau designers simultaneously rejected
traditional styles in favor of new, organic forms
that emphasized humanity's connection
to nature.
6. INTRODUCTION: ART NOUVEAU
TIME & PLACE
Art Nouveau
art and
architecture
flourished in
major
European cities
between 1890
and 1914.
7. INTRODUCTION: ART NOUVEAU
It embraced all forms of art and design:
• architecture
• furniture
• glassware
• graphic design
• jewelry
• painting
• pottery
• metalwork
• textile
This was a sharp contrast to the traditional separation of art into
the distinct categories of fine art (painting and sculpture) and
applied arts (ceramics,furniture, and other practical objects).
8. INTRODUCTION: ART NOUVEAU
HALLMARKS OF
ART NOUVEAU STYLE
• flat, decorative patterns;
• intertwined organic forms such as
stems or flowers;
• an emphasis on handcrafting as
opposed to machine
manufacturing;
• the use of new materials;
• and the rejection of earlier styles
9. INTRODUCTION: ART NOUVEAU
Other names for Art Nouveau:
As it moved through Europe, Art Nouveau
went through several phases and took on a
variety of names.
• Nieuwe Kunst In Netherland
• Jugendstil in Germany
• Arte Joven, in Spain
• Secession, in Austria
• Stile Liberty, in Italy
10. INTRODUCTION: ART NOUVEAU
CRITICAL NICKNAMES
From its earliest appearance, the Art
Nouveau was also dubbed with a host of
critical nicknames such as:
• Eel style
• Noodle style
• Mutton bone style
• Dandy style
11. ART NOUVEAU ARCHITECTURE
FEATURES
Art Nouveau buildings have many of these
features:
• Asymmetrical shapes
• Extensive use of arches and curved forms
• Curved glass
• Curving, plant-like embellishments
• Mosaics
• Stained glass
• Japanese motifs
12. ART NOUVEAU ARCHITECTURE
Pierre
Francastel
divides Art Nouveau
into two main
tendencies that could
broadly termed the
organic and the
rationalist
13. ART NOUVEAU ARCHITECTURE
Rationalist: Organic:
Mackintosh school Gaudi house
Glasglow, Scotland Barcelona, Spain
1897-1909 1903
-dependent on the straight line -gives precedence to the curved line and floral shapes
14. ART NOUVEAU ARCHITECTURE
Stephan
Tschudi
Madsen
(Art Historian)
proposed a more subtle
classification, but still relies on
an assumed antagonism
between four designs
15. ART NOUVEAU ARCHITECTURE
In his book Sources of Art Nouveau, he describes for styles:
1. An abstract, structural style with 2. A floral approach focuding on
a strong symbolic and dynamic
tendency (France & Belgium) organic plant forms
(Horta, Guimard, Van de Velde) (Galle, Majorelle, Vallin)
Henry Van de Velde’s house Aquarium Pavillion
16. ART NOUVEAU ARCHITECTURE
3. The linear, flat approach, with a 4. A structured, geometric style
heavy symbolic element (Austria & Germany)
(Glasglow group, Mackintosh) (Wagner, Olbrich, Hoffmann, Loos)
Glasgow School of Art Majolikahaus in Vienna
by Charles Rennie Mackintosh by Otto Wagner
29. Castel
Beranger
Paris, France
1890 circa
multi-familty
Building Type housing, apartment
building
Construction bearing masonry,
System brick, cast iron
Climate temperate
Context urban
Notes Graceful
asymmetrical
wrought iron entry
gate, precedent to
work of
contemporary
American blacksmith
Albert Paley.
31. Paris
Metro
Entrances
Paris, France
1899 to 1905
light rail rapid
Building Type
transit stations
Construction
iron and glass
System
Climate temperate
Context urban
Notes Graceful organic
forms.
32. Hotel
Guimard
Paris, France
1912
Building Type private residence hotel
cut stone bearing
Construction System
masonry
Climate temperate
Context urban
Notes Elegant facade with
organic detailing.
33. Louis
Sullivan
(American architect)
(September 3, 1856 – April 14, 1924)
"father of skyscrapers“
"father of modernism“
one of "the recognized trinity of
American architecture"
38. Antonio
Gaudi
(Architect, Barcelona)
Gaudi was a Spanish (Catalan)
Architect who created complex
buildings in that the architecture
was considered sculptural as well.
His buildings are considered
biomorphic, or organically-shaped.
This is possibly a rejection to the
coldness that a machine-produced
geometric object would create
45. BEGINNING OF ART DECO
• When Art Nouveau fell out of fashion in
the 1920s and 1930s, it was
replaced by the clean, simple
geometries of Art Deco.
• The extravagant curves of Art
Nouveau were seen as old-fashioned
and viewed with contempt.
46. BEGINNING OF ART DECO
• Many Art Nouveau products were put
away, spurned, or destroyed.
• Rooms once decorated in what had
been the height of fashion were
redecorated to conform to the
latest taste.
47. BEGINNING OF ART DECO
• It was not until nearly half a century later,
in 1952, the first comprehensive
exhibition devoted to Art Nouveau was
organized in Zurich, Switzerland.
• Present day interest in Art Nouveau, and
in particular its widespread appreciation
within the last thirty years, has once again
firmly established it as an important art
movement.
During the late 1800s, many European artists, graphic designers, and architects rebelled against formal, classical approaches to design. They believed that the greatest beauty could be found in nature.
In general, sinuous, curving lines also characterize art nouveau, although right-angled forms are also typical, especially as the style was practiced in Scotland and in Austria.