Sure, social media has had plenty of hype, and everyone is “sure” of its value. But how do you prove that it offers tangible return on investment, especially if you’re trying to persuade clients or management to invest in Facebook, Twitter and other social media networks? This session looks at social media analytics methods, how to measure “conversions” when there may be no identifiable transactions, as well as some of the tools available to measure ROI and performance of social media activities.
Slides presentate da Eugenia Burchi a SMX Milano, novembre 2014