This is the deck for a talk I gave at the Brisbane UX and IxDA meetup group on creating and using personas. I've had to remove the case study slides in order to make this available to a wider audience.
2. This deck was originally presented along
with specific artifacts from a real persona
project at the Brisbane UX and IxDA meetup
group. The examples have been removed in
order for me to distribute the talk more
widely.
5. A persona is not...
• Made up
• A marketing segment
• A set of demographics
6. Personas focus on goals &
behaviours
• Who are your users?
• What are they trying to do?
7. A persona is a model
It highlights that which is important and
abstracts out those details which are not.
8. A persona is a way of
communicating research
Everything in a persona should be traceable
back to something you observed in research.
Ethnographic research is the approach
recommended for creating personas.
Censored
9. A persona is a composite archetype
• Represents a range of behaviours and
attitudes
• Can represent millions of people
Flickr: The SWAP Team
13. Further reference
About Face (chapters 4 & 5)
The User is Always Right
http://asinthecity.com/2011/05/13/explaining-
personas-used-in-ux-design---part-1/