'The future of mobile apps', Mobile Trends Conference, 17.02.2016, Cracow, Poland.

1. the mobee dick

2. mobimoni
#MTC2016

3. THE FUTURE of MOBILE APPS

4. 1980 1990 2000 2008
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5. App fatigue
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6. DEVELOPER PERSPECTIVECONSUMER PERSPECTIVE
Apps gold rush must come to an end.
Why?
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• too much apps for the same thing
• hard to differentiate one app from the other
• replicate existing experiences with a story of a better design
• new apps don’t provide enough value to come back
• hijacking our daily lives with real-time notifications
• introducing endless anxiety
• hard to build and maintain
• dealing with the approval overlords
• neverendless bug fixing
• new feature rollouts are slow
• version control is slow
• devs are tired of building similar apps ;-)

7. Do we really need
more apps?
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8. Smartphone owners spend nearly
90%of mobile device time in apps.
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9. People on average use
10 apps a day
and 25 apps a month.
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10. (C) The Nielsen Company

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13. mobimoni #MTC2016
Google earns more money
when people are on the mobile web,
not in apps.

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15. App- or web-
experience?
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16. WEB APPS
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The answer is:

17. ING Bank Śląski
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18. Nowy program będzie nietypowy - będzie formą hybrydy łączącej aplikację
natywną z wersją przeglądarkową RWD. Nowa aplikacja pojawi się na przełomie
pierwszego i drugiego kwartału przyszłego roku. Dostępna będzie na trzy główne
systemy: Android, iOS i Windows Phone.
Aplikacja, podobnie jak zwykła przeglądarka internetowa, będzie odczytywać kod
HTML. Dzięki temu po uruchomieniu program zaciągnie kod nowego systemu
bankowości internetowej RWD. System wewnątrz aplikacji będzie więc wyglądał
niemal tak samo jak w wersji mobilnej dostępnej przez przeglądarkę.
Szymon Mitoraj
(wypowiedź dla PRnews.pl, z grudnia 2015 r.)
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19. FUTUREPAST
read and write only large existing data sets
automation
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the software works for the userthe user manages the software
HUMAN APP
We download apps
in order to do something
Existing app will know
what to do for us
APP HUMAN

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How can we utilize
an existing data set
to create
sophisticated automation?

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Context-awareness

22. HTC Sense Home
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23. mobimoni
Google Now

24. iOS9

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Now on Tap

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AI is the new UI

27. RANK BRAIN

28. ASSISTENT M

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One app
to rule them all

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KakaoTalk
WeChat
ViberWhatsAppMessenger
SnapchatTangoLine

32. SNAPCHAT
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33. WHATSAPP
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34. MESSENGER
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35. 2016 would be the year of
“conversational commerce”.
Chris Messina
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36. QUARTZ
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37. QUARTZ

38. Notifications
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are the new medium

39. “People have different ways they want to consume information.
Search is one way. Social is another way.
And we think push notifications might be yet another.
We see that as an evolving medium and want to be a part of that.”
Michael Cerda
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40. NOTIFY

41. Gazeta.pl

42. @JenSelter’s notifications

43. Touch ID
too fast? :)

44. 1. Web app experience
2. Context-awareness
3. Artificial intelligence is the new UI
4. One messaging app to rule them all
5. Notifications are the new medium
5 trends to be aware of:
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45. Think beyond
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on the phone
just a mobile app

46. User Experience Design
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non-negotiable
is now

47. “Airbnb cares much more about the entire experience of your vacation —
whether you felt welcomed by your host, whether you were able to easily find
and get into the apartment you booked, whether your expectations for the place
were met (and exceeded) — than about exactly how you felt as you were
interacting with the Airbnb app to make a booking.
The functionality of “finding a nice/unique/convenient/affordable place to stay” is
technically what many people use AirBnb for, but the real goal is for you
to have a wonderful, memorable time wherever you’re going.”
Joe Gebbia
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48. Technology
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for us
should make choices

49. The best innovation
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between intention and action
comes from decreasing time

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Amazon Dash Button

51. Button BUY in social media

52. Try to predict
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now
what users want

53. mobimoni #MTC2016
Try to predict
now
what users want

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Try to predict
next
what users want

55. Good luck!

56. We are the mobee dick Monika Mikowska
monika@mobeedick.com
mobimoniMOBILE UX DESIGN STUDIO
mobeedick.com