1. CASE STUDY
FACEBOOK MARKETING
Kideye Eye Supplement Brand

2. The Brief

3. Kideye is a supplement brand manufactured & distributed by
Visger Pharm.
The main function of product is to take care children's eyes..

4. Kideye now has a wide distribution
system spreading across Vietnam
market.

5. Before campaign starts:
- Brand awareness and social media activities are bad.
- Building customer relations badly, engaging to customer slowly,
being competed strongly by other competitors about children foods.

6. Target audiences:
- The main target audiences are
Vietnamese moms who have children in
primary schools
- Potential audience: all mothers have
baby. Because this product can be used
for all ages. However, it is priority for
children who are in school.
- Parents who take care specially about
nutrition and quality products.

7. Campaign Objectives:
To get online target audiences understand why Kideye product is a good choice
their children's eyes

8. Our solutions

9. 1. FACEBOOK FAN-PAGE

10. We provided helpful information, tips for moms to understand deeply and
take care health of their children eyes daily by themself. To attract fans
more engaged with the brand on the fan page, we represent the message
within creative concept, eye-catching designed photos with engaging-

11. TOTAL FAN
12.468 fans/3 months

12. PEOPLE TALKING ABOUT THIS

13. TOTAL POST
277 posts/3 months

14. FAN-PAGE REACH
100.003 reach/week

15. 16.392 LIKES / 277 posts
2.059 COMMENTS / 277 posts
3.764 SHARES / 277 posts
ENGAGEMENT RATE
Engagement rate is so good with the fan-page from 10.000 - 50.000 fans

16. 2. FB ADS

17. -
We created Facebook ads model with eyecatching pictures and short texts.
-
The content showed benefits that target
audiences received when clicking to LIKE page.

18. 1.043.565
reaches
17.920
7.840
actions
page likes

19. 3. MINI-CONTESTS

20. Using mini-contest
is to:
-
Increase the
engagement
with fans
-
Maintain the
relationship
with old fans
and build the
attraction with
new fans.

21. Mini-contest 1
20.692 SỐ NGƯỜI TIẾP CẬN
464 LIKES
367 LƯỢT THAM GIA
126 SHARES

22. Mini-contest 2:
“Knowledge of mom - Health for baby”
36.744
SỐ NGƯỜI TIẾP CẬN
981
LIKES
786
LƯỢT THAM GIA
624
SHARES

23. Mini-contest 3
Support for
the big
contest

24. Mini-contest 4:
“Kideye – shining children eyes”
20.260 SỐ NGƯỜI TIẾP CẬN
665
LƯỢT THAM GIA
789 LIKES
607
SHARES

25. Positive feedbacks

26. HÌNH ẢNH FAN NHẬN QUÀ

27. We post pictures received by fans to stimulate
them actively engage and strongly attract new
fans.

30. 4. Big contest: “The first time children go to
school”

31. Gifts
for
contest

32. 45
A number of compositions
25
A number of
compositions
180
A number of compositions
57
A number of compositions
53
A number of
compositions

33. Extra contest: Slow Quick – Quick Slow
-
Supporting to increase a number of compositions.
-
Guaranteeing fully KPIs with brand.
-
Award structure:
• The 9 soonest compositions received a 50,000 VND mobile card for each
• A 100,000 VND mobile card is for the latest composition.

35. 4. APP ADS

36. - Using eye-catching pictures and short text.
Contents correlate the big contest and focus mostly o
gifts.

37. 3.110
clicks
472.319
reaches

38. Positive
feedbacks

39. Conclusion

40. 12.468
A number of fans after 3 months. Attracting averagely 140
fans each day. This number increases stably.
PTAT ratio of fan-page Kideye Eye Supplement was
3.5%, being higher than the good rate of fan-page
from 10,000 – 50,000 fans.
According to the Barometer, the ER (Engagement
rate) of fan-page from 10000-50000 is 5.4%. In that,
this rate of fan-page Kideye is 7.1%

41. 1.043.565
367 – 665 - 786
180
A number of reaches of Page Like ads. It confirms
that the contents are suitable and necessary for
mother’s needs about children health.
A number of people who participate minicontests. This is really impressive numbers,
confirming that attracted special attention from
target audiences. Also, after each contest,
Kideye received positive feedbacks.
A number of compositions participated “The
first time children go to school“ contest. The
figure shows the success of this contest when
the activity on the hot fan-page does not seem
to be effective. Besides, there are not any PR
post about the contest on the popular
websites.

42. THANK YOU!