2. What is Kitchen.ly?
• The Airbnb for Food
• A place where you can make group
reservations to eat at someone’s house,
become a Kitchen.ly host, and meet local
foodies
3. Validation, Cont.
139 surveyed (82 in person, 30 online
form, 21 social networking, 6 via phone)
• 63% of those surveyed interested in
reserving kitchen.ly venues
• 32% of those surveyed interested in hosting
a kitchen.ly dinner
4. Who’s it for?
• Cooking hobbyists and new chefs want to
entertain, meet new people, make money
on the side
• Foodies want to discover new local
options, meet other food-lovers, and have a
new, exciting experience
7. Revenue
• 15% taken from a successful reservation/
meal
• Capturing 10% of the current Airbnb
market = $9mm annual revenue
• Premium Listings & Targeted Advertising