Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Trends 2016 – The Health & Fitness Mobile App Boom
Next

Share

Top 10 Android Fitness Applications By MindShift Metrics

The research attempts to analyze the offerings of the top fitness apps for android and also suggests the best options when it comes to a consumer as well as marketer.

The report evaluates the apps on the basis of the factors given below:

o User Interface

o Version (Free or PRO)

o Social Media Presence

o Features

Related Books

Free with a 30 day trial from Scribd

See all

Top 10 Android Fitness Applications By MindShift Metrics

  1. 1. TOP 5 Android Fitness Applications
  2. 2. Growth & Trends Of Fitness Apps • There has been a huge boost in the health and fitness app market during the period December 2013 to June 2014. While on an overall basis, mobile apps have seen a growth of 33% in term of usage, health and fitness apps have grown by 62% over the years • As compared to other mobile apps, which witness a male female ratio of 52:48, fitness apps showcase a higher percentage of females (68%) than males • The target audience of these apps fall in the age group 25-54. Research reveals that people between the age group of 35-54 use fitness apps (47%) more than the ones between 25-34 (41%). Teens and millennials, on the other hand, aren't very eager to use the apps • It has also been seen that sports fans are much more inclined towards using fitness apps than social network enthusiasts • How Brands Are Leveraging Fitness Apps? • The free versions of most fitness apps provide the space for in-app advertisements, which has been leveraged by brand marketers to promote their products • With access to crucial consumer data (user preferences, diet plan etc ), the apps open channels for marketers to do personalized in-app targeting
  3. 3. Methodology Criteria of selection: • Numbers of downloads • Ratings given by users • Reviews given by the users • Apps listed under keyword “Fitness” (Excludes apps specific to only “food and diet plan”) Parameters compared: • User Interface • Version (Free or PRO) • Social Media Presence • Features
  4. 4. Myfitnesspal Features Common Features: • Tracks calorie intake and exercise pattern • Provides information with regards to food and their calorie content Unique Feature: • 5,000,000+ food database • Diet tracker • Barcode scanner to track food • Daily nutrition summary • Provides information about nutrients • Automatic sync-up of Web and mobile versions to keep an updated personal diary for users Myfitnesspal is a fitness application that tracks users’ diet and helps keep a count of ones’ exercise pattern and calorie intake User Interface: Easy to access menus, high resolution images, easy sign up Compatibility: iOS, Android, Blackberry & Windows Social Media Presence: Twitter, Facebook & Google+ Version: Only free version available Downloads 10 Million Ratings 4.6 #1
  5. 5. Runtastic Runtastic provides a sports tracking and management solution for all, regardless of age and workout experience. It is simple and straightforward User Interface: Simple Navigation, Easy access of menus Compatibility: Android, iOS, BlackBerry OS & Windows Social Media Presence: Facebook and Twitter Version: Free and PRO versions available Features Common Features: • Tracks Calories and Exercise • Shares insights on calorie intake Unique Features: • Maps workouts with GPS & monitors exercise progress • Has a personal workout diary which provides advanced statistics and graphs • Runtastic Earth View: Showcases the users’ live workouts in 3D with the help of Google earth • Training Goals: Individual can set calorie, distance or pace goal to optimize training • Can listen to music via the app from music library or other services like Spotify, Pandora, SoundCloud within the app • Can control the app with android wear • Provides post-exercise summary Downloads: 10 Million Ratings: 4.5 #2
  6. 6. Workout Trainer Workout Trainer has an large selection of workout techniques, be it getting off the couch or cross-training for the next fitness competition User Interface: Simple instruction manuals, Easy to access workout tasks, Home screen widget to directly take to new workout tasks everyday Compatibility: iOS and Android Social Media Presence: Facebook and Twitter Version: Free and PRO versions available Features Common Features: • Keeps a track of the users’ calorie intake and workouts • Shares detailed information on relevant calorie intake Unique Feature: • Provides audio instructions and progress cues during workouts • Has instructional photos and videos that explain each move in detail • Free virtual fitness consultation wizard for a customized experience • Allows users to create and edit workouts • Home screen widget shares a new workout every day • Has a strong community of exercisers (15 million) • Can try new and recommended workouts from the community Downloads: 10 Million Ratings: 4.2 #3
  7. 7. Google Fit Google Fit is a health-tracking platform developed by Google. Google Fit uses sensors in a user's mobile device or activity tracker to record physical fitness activities (such as walking or cycling), which are measured against the user's fitness goals to provide a comprehensive view of their fitness User Interface: Easy to use and to navigate, Sign up using existing Google Account Compatibility: Android Social Media Presence: Facebook and Twitter Version: Only free version available Features Common Features: • A Calorie and Exercise Tracker • Provies insights about calories Unique Features: • Sets goals based on calories distance or duration • Connects third party devices and apps to Fit and every fitness data will be stored in Google Fit Downloads: 5 Million Ratings : 4.0 #4
  8. 8. Virtuagym Fitness-Home & Gym Virtuagym Fitness currently with over 2500 exercises and many pre-made workouts which can be done at home or in the gym. It contains a 3D—animated personal trainer and a continuously growing exercise database User Interface: Lag free while switching to videos, 3D animated videos makes the app more interactive Compatibility: iOS and Android Social media presence: Facebook, Twitter and YouTube Version: Free and PRO versions available Features Common Features: • Helps in tracking workouts and calories • Shares information on ideal intake of calories Unique Features: • Provides full workouts for home & gym • Creates custom workout routines • Has clear 3D-animated exercise videos • App consists of written exercise instructions • Provides workout reminders • Users earn rewards for exercising • Tracks users progress • Allows to set personal goals to accomplish Downloads: 5 Million Ratings: 4.1 #5
  9. 9. Parameters Myfitnessp al Runtastic Workout Trainer Google Fit Virtuagym Fitness-Home & Gym UI Exp 4 5 3.5 3.5 4 Version 5 3 3 5 3 Social Media 4.5 2.5 2.5 2.5 1 Unique Features 4 5 3 2 3 NET SCORE 18 16 13 13 11 MindShift Metrics ScoreCard
  10. 10. MindShift Recommendations • Myfitnesspal and Runtastic are the most consumer preferred apps due to their easy user interface and unique features • Myfitnesspal and Google Fit are the most preferred apps for marketers due to the multiple advertising options they provide along with the fact that they do not provide Paid versions (which restrict ads) • Integration with other apps is a nice way to retain the attention of the users on the app for a long time. Eg. “Runtastic” allows users to play other services like Spotify, Pandora, SoundCloud within the app. Also music adds the entertainment value to the entire user experience • Syncing app with Google helps users to get a back-up of the entire data they would have stored on the app. Runtastic has this feature embedded • Having an option for Social Sharing would be a win-win situation for both apps and consumers. While fitness freaks can share their exercise related experiences/benchmarks with their friends on Social Media, app achieve the required recognition
  11. 11. INSIGHTFUL DIGITAL OUTREACH ASSURES AN INNOVATIVE & SUSTAINED ENGAGEMENT
  • DavidJeansonne1

    Nov. 13, 2018
  • AlexLucio1

    Nov. 5, 2018
  • jerryshiveley

    Nov. 2, 2018
  • DrMichaAbeles

    Oct. 11, 2018
  • DustyParadee

    Aug. 6, 2018
  • KylieFlack1

    Jan. 9, 2018
  • KyungdaePark

    Feb. 6, 2017
  • NormanCaines1

    Dec. 5, 2016
  • MatthewCole34

    Nov. 4, 2016
  • getmadeMoniqueSimon

    Jul. 11, 2016
  • TheRealAkansha

    Jun. 22, 2016
  • lisapatetedottoli

    Apr. 5, 2016
  • yesheeka

    Mar. 28, 2016
  • indiadentist

    Feb. 18, 2016
  • KishoreCherala

    Jan. 18, 2016
  • stevescottsite

    Jan. 15, 2016
  • DeepuYekkanti

    Jan. 2, 2016
  • raghavmattay

    Dec. 7, 2015
  • ArchanaSingh103

    Nov. 3, 2015
  • irenefoo628

    Oct. 14, 2015

The research attempts to analyze the offerings of the top fitness apps for android and also suggests the best options when it comes to a consumer as well as marketer. The report evaluates the apps on the basis of the factors given below: o User Interface o Version (Free or PRO) o Social Media Presence o Features

Views

Total views

3,391

On Slideshare

0

From embeds

0

Number of embeds

17

Actions

Downloads

0

Shares

0

Comments

0

Likes

76

×