http://www.b2bmarketinginsider.com/content-marketing/creativity-technology-and-the-future-of-storytelling
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The theme for this year's NewsCred #ThinkContent content marketing summit is creativity, technology and storytelling. I'm kicking it off again with a presentation on how we moved beyond the content marketing imperative.
I also hope it's a little bit fun. But I take the business and the art of storytelling seriously.
The rise of new technologies, new platforms, and a whole generation of digital-savvy professionals and consumers is forcing brands to re-thing how they reach their audience.
I hope this inspires your creative mind to think about how to use the latest technologies and tools and channels to reach the people who matter with stories they love.
7. The Promise of Content Marketing:
. . . VERSUS BUYING IT!
TO EARN YOUR AUDIENCE . . .
8. The ones who are crazy enough to think
that they can change the world are the
ones who do.
”
“
Steve Jobs
9.
10. If you give a good idea to a
mediocre team, they will
screw it up.
If you give a mediocre idea to
a brilliant team, they will either
fix it or throw it away and
come up with something
better.
”
“
18. Ann Handley: “Take your brand out of the story . . .
Make your customers the hero.”
Our Natural Instinct
Content
Marketing
What
Brands
Produce
What
Customers
Want
Charity
Core components the way we need to think. We need to think different.
As a brand, our natural instinct is to talk about ourselves. Customers are asking questions, they want to be informed and entertained, but we can’t just do that because that’s just charity.
So the way we balance is make your customers the hero of the story.
Take your brand out. How do you do that? You solve their problems at every stage of the journey.