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Dialog & Kommunikation
2015
Varumärke och Dialog
Brand Dialog
Vad ska företaget heta?
Namnsättning grunder
•  Ditt namn eller variant av det
•  Det ska vara du
•  Kort & Positivt
•  Snyggt & Distinkt
•  Särskiljande & Meningsfullt
•  Lätt att komma ihåg
•  Ska finnas i .com och .se
•  Ska ej finnas hos Bolagsverket/
Patentverket
Typer av namn
•  Företagets grundare, Ralph Lauren
•  Beskrivande, ex Toys ”R” Us
•  Påhittat, ex Kodak, Xerox
•  Metafor, ex Nike, Patagonia
•  Akronym, ex IBM, CNN, IKEA, SVT, PWC
•  Stavning, ex Flickr, Tumblr
•  En kombination av ovan, ex Citibank
Namnsättning inspiration
•  Språk
•  Mening
•  Personalitet
•  Ordböcker
•  Google
•  Latin
•  Grekiska
•  Andra språk
•  Poesi
•  Musik
•  Historia
•  Konst
•  Färger
•  Symboler
•  Metaforer
•  Ljud
•  Djur
•  Myter
•  Drömmar
Google
NIC.se
Webbhotel
Namerobot
Verksamt.se
Patentverket
Boka
•  Bolagsverket
•  Domäner, nic.se eller webbhotel
•  .com
•  .se
•  Annat exempelvis .net eller .org
Lite resurser
Logotype
Crowdspring
Crowdspring, logos
Crowdspring, uppdrag
Crowdspring, förslag
Crowdspring, varierande kvalitet
Stationery
•  Visitkort
•  Brevpapper
•  Kuvert
•  Anteckningmaterial
MOO stationery
Mohawk Superfine Paper
MOO Stationery
MOO
JOHNLOOK, stationery
JOHNLOOK, stationery
Grafiskt material
Text
Sociala medier är att lyssna
…och att prata, inte tvärt om!
Egen webbsida
Webbhotel, html eller cms
Worpress.org CMS
HTML
Blogg
Chronai.net
Wordpress
Wordpress themes
Wordpress posts
Wordpress statistik
Tumblr
Tumblr
Blogger
Follow Google+
Share This
Share This
Share This
Sociala medier
Google
Instagram, egna bilder
Twitter, mest media och politik
Facebook, semi privat
Linkedin, affärskontakter
Linkedin, eget innehåll
Linkedin, inspiration från andra
Pinterest, curator
Pinterest, boards
Pinterest, koppla dina nätverk
Behance
Behance
Behance
Behance
Behance
Slideshare
Slideshare
Youtube
Youtube
Hootsuite
Hootsuite
My news desk
E-handel, Tesco Homeplus
E-handel, Tictail
Tictail, apps
Tictail, produkt
Tictail, produkt
Big Cartel
Shopify
Etsy
Tradera
Mailchimp
Mailchimp
Fancy
Fancy
Tapiture
Tapiture
Twingly
Twingly

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